Tag Archive for marketing

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From garden sheds to growth: Amazon Ads spotlights UK’s rising stars entrepreneurs

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By Partner Content on Small Business UK – Advice and Ideas for UK Small Businesses and SMEs

From friendship to a £25M business

“We’ve been friends for years, so we’re really close,” shares Dave Wilson, co-founder of Gardener’s Dream. What started as a shared passion for gardening amongst three friends has blossomed into one of the UK’s leading online plant retailers. Their story is just one of many captivating entrepreneurial journeys featured in “Rising Stars by Amazon Ads“, an innovative docu-series that’s capturing the real stories behind Europe’s growing brands.

Think “Chef’s Table” meets “Dragons’ Den,” but with real entrepreneurs who aren’t just pitching dreams – they’re living them. After winning hearts (and multiple awards) across five seasons in China and successful runs in Europe and the USA, Rising Stars is back in the UK for a new season, bringing with it a fresh perspective on what it means to build a business in the digital age.

For Gardener’s Dream, this adventure has been rooted in recognising the potential of online sales. “Physical garden centre stores typically stuck to localised sales,” Craig Wilson, another co-founder, explains. “The three of us saw that opportunity.” Their intuition proved correct, with the company now boasting a £25

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My Miami restaurant is expanding thanks to Trump tax cuts

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As a restaurant owner, I enjoy sharing the rich flavors of my Cuban heritage with customers every day. Whether that’s making the world’s largest croqueta or serving the “hippest sip” of coffee in Miami, my small business is working overtime to compete in the quick-paced hospitality industry that is characterized by long hours and tight budget margins.But thanks to the recent passage of the One Big Beautiful Bill Act, independent restaurants are poised to thrive – benefiting employees, customers and the community alike. For Sergio’s Restaurants, my family small business, that means moving ahead with plans to open two new restaurant locations and hire approximately 100 new team members over the next year.How? The new federal law restores 100% immediate expensing for capital equipment, which allows us to fully deduct the cost of appliances like ovens and refrigerators the year we buy it. The policy incentivizes small businesses to invest in operational expansion now, rather than waiting and kicking the can down the road.Additionally, the law also makes the 20% small business deduction that was set to expire permanent and locks in lower tax rates for pass-through enterprises. (These are entities in which business revenue is taxed as the owner’s personal income.) TRUMP’S ‘BIG, BEAUTIFUL BILL’ AND ITS PERMANENT TAX CUT WILL CHANGE THE WORLDThe changes give restaurants like ours the long-term tax certainty we need to grow confidently and create jobs, as well as provide existing staff room for career development.But arguably the

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Wildfire shuts down Grand Canyon’s North Rim, strangling tourism in Arizona-Utah towns

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The Dragon Bravo Fire is now the largest wildfire burning in the United States and the biggest ever recorded in the Grand Canyon area, according to the National Interagency Fire Center.Since it sparked over Fourth of July weekend, the U.S. Forest Service said the fire has burned more than 143,000 acres, with containment hovering around 40%.It has destroyed more than 70 buildings and forced the indefinite closure of the North Rim of Grand Canyon National Park.SOUTHERN CALIFORNIA WILDFIRE VICTIMS ADJUST TO THEIR NEW NORMAL: ‘REALLY SOBERING’Business owners along the Arizona-Utah border say they are feeling the ripple effects of the fire – as many rely on steady summer tourist traffic, which has dried up.”The perception is that they’ve got to make other plans and go somewhere else,” said Dan Dillman, who owns the Historic Redstone Theater in Kanab, Utah. “And that’s gonna affect the things we have bought, whether that be candy and popcorn, you know that stuff doesn’t last forever.”Kanab is about two hours north of the Grand Canyon’s North Rim and typically serves as a jumping-off point for park visitors, but this summer is different.Dillman said his usually full Airbnb units above the theater are nearly empty.STATE FARM

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Nikki Ribeiro: The New Face of Success at MWR Life

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From navigating the chaos of Toronto to leading global teams in one of the most dynamic industries on the planet, Nikki Ribeiro’s journey is anything but conventional. Raised in the rush of city life and striking out on her own at just 17, she learned early on how to stand tall, even when the ground beneath her felt uncertain. That resilience became the foundation of a life that now inspires thousands.

“I discovered network marketing after walking away from a deeply toxic relationship,”

Nikki shares.

“I didn’t know much, but I knew I needed freedom. I needed options.”

What began as a desperate search for stability transformed into a purposeful career. 
By 2015, Nikki was a six-figure earner. Not long after, she had built three multi-million dollar teams and crossed into seven-figure territory. But success, for her, was never the final destination. It was just the beginning.
As the world shifted, industries disrupted, inflation rose, and products became harder to move, so did Nikki’s vision.

“I was ready to expand. I was good at what I was doing, but I needed to think bigger,”

she says.

“I knew digital was the future. I wanted something global, something with longevity. And then it hit me: travel.

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How to Advertise Your Business For Free: 7 Marketing Ideas

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If you’re looking for real ways to advertise your business for free, this list of ideas has you covered! Keep reading to find out how you can promote your business without spending any cash upfront. Starting and running a business is about more than just having a great idea. Even if you’re passionate about your […]

The post How to Advertise Your Business For Free: 7 Marketing Ideas appeared first on The Work at Home Woman | Legit Work From Home Jobs.

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Lead generation vs brand awareness: where should leaders focus their marketing strategy?

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By Julia Payne on Small Business UK – Advice and Ideas for UK Small Businesses and SMEs

Faced with unprecedented, fast-moving competition, modern marketers often grapple with a critical weigh-up. Should they prioritise immediate lead generation to boost short-term revenue? Or is it best to invest more deeply in brand awareness to build longer-term brand recognition and customer loyalty?

It’s a strategic choice further exacerbated by the need to align marketing efforts with sales objectives, to create cohesive strategies that actually drive overall business growth.

Two necessary forces

While lead generation is fundamental to capturing new interest in a product or service and further developing the sales pipeline, brand awareness is equally as critical when it comes to making your brand known to potential customers. Lead generation helps to identify these potential customers, with the goal of converting them into real-world clients, while brand awareness ensures the market remains familiar – and resonates – with the qualities that define the company. Brand image also plays a key part in establishing customer loyalty through consistency in messaging and recognition-based trust, both of which are developed over time.

Given the importance of the two, overemphasising one at the expense of the other can have a lasting impact

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How UK’s data law overhaul could reshape marketing

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By Sachiko Scheuing on Small Business UK – Advice and Ideas for UK Small Businesses and SMEs

The UK’s new Data (Use and Access) Act (DUA Act) heralds a significant shift in the UK’s data protection landscape, presenting both opportunities and challenges for marketers and potentially even reshaping the marketing sector.

The DUA Act builds upon the groundwork laid by the previous Data Protection and Digital Information Bill (DPDI Bill) and aims to modernise data protection regulations in response to evolving digital landscapes.

Similar to its predecessor, the DUA Act seeks to strike a balance between protecting personal data and fostering growth and innovation. The changes come at a critical time, as industries, including the marketing and advertising sector, navigate a seismic shift in the business environment caused by rapid AI adoption.

The DUA Act promises to offer greater flexibility for marketing teams, particularly when it comes to cookie consent and the use of legitimate interest. However, for brands this means they need to consider how to effectively navigate this evolving regulatory landscape while maintaining a robust, data-driven marketing approach.

Clarifying legitimate interest

One of the most impactful changes in the DUA Act lies in a seemingly minor textual adjustment. Recital 47 of the GDPR, which

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Top 5 tips for customer experience running a small business

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By Chris Sparling on Small Business UK – Advice and Ideas for UK Small Businesses and SMEs

Great customer experience is vital not only for retaining and increasing your customer base but also for providing valuable insight into how consumers respond to your product or service, which can subsequently be leveraged to improve your small business.

For smaller organisations, which are more sensitive to fluctuations in customer loyalty, these benefits cannot be underestimated.

Research has found that 92 per cent of consumers are likely to make another purchase after a positive customer service experience.

Related: How to personalise your customer experience

Clearly, this is an area of great potential for businesses looking to gain a competitive advantage, and I would advise all leaders to consider customer experience as a core pillar of their business blueprint. This may seem daunting, but with the right tools in place, you can efficiently manage feedback to ensure no customer issue is left unaddressed.

#1 – Identify some clear strategies for feedback

Keep it simple but use feedback to help drive your business goals.

Growth: Are you sharing customer feedback on your website and Google? Not only will this help the awareness of your brand, it will help with conversion too.

Conversion: When you

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Small business owners in the Midwest seeing stress from consumers

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National Federation of Independent Businesses (NFIB) survey data shows small business owners are feeling more optimistic about the economy but increasingly concerned about inflation, which has consistently been cited as their top operating problem for over a year.FOX Business spoke with two Midwest small business owners Tuesday about their take on the economy, and both said that while their businesses are doing fine, many of their customers are not.Penny Olson, owner of Waukesha Antique Mall in Waukesha, Wisconsin, says her business is doing well overall, but she has noticed a slowdown in foot traffic and an increase in people selling their heirlooms.”I think that people are stressed out by politics and the economy, and this is kind of like their chocolate, you know,” Olson told FOX Business, “where they buy things for pleasure, to make them feel good.”INFLATION IS STILL A BIG CONCERN FOR SMALL BUSINESSES: CODIE SANCHEZWaukesha Antinque Mall has been in operation for 35 years, and Olson has owned the shop for the last 12. She said all of her business’s costs have gone up in recent years, from the electric bills to garbage pick-up to advertising, and that increase in expenses is “one thing that small businesses

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US Chamber names top 100 small businesses in America

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The United States Chamber of Commerce released its list of the top 100 small businesses in the country on Thursday, recognizing entrepreneurs from across the nation.The “CO–100,” as the list is known, is not ranked, and represents the finalists out of 14,000 applicants, which will be winnowed down to a top 10, and a single overall winner will be crowned next month.”Small businesses embody the resilience and ingenuity that define America’s free enterprise system, yet they often go unrecognized,” Vice President and Editor-in-Chief of CO Jeanette Mulvey told FOX Business in a statement. “As the world’s largest business organization and network representing companies of all sizes and industries, we understand what makes a business great.”EMPLOYER HEALTH CARE COSTS EXPECTED TO JUMP 9% IN US NEXT YEARThe CO–100 honorees for 2024 represent 31 states and Washington, D.C., and were measured for their company culture, ability to innovate and success in overcoming challenges. More than half of them – 64% – generated $1 million or more in revenue last year.This year’s list, as always, spans across several industries, too, from microbreweries like Holidaily Brewing Company in Golden, Colorado, to aerospace suppliers such as 2Lyons Aerospace in Fort Lauderdale, Florida. There are also health

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