Small business owners can integrate low-cost PR techniques into their daily marketing activities.
Tag Archive for marketing
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Here's Why You Must Rethink Your Marketing Strategy in 2023
by Nicole Penn • • 0 Comments
Here are five principles you should consider applying to your marketing strategy this year.
Hot Business News Today
3 Marketing Fails That Demonstrate The Importance of Fundamentals
by Bryan Karas • • 0 Comments
There is no substitute for proper marketing fundamentals. Avoid these three marketing mistakes to understand fundamentals better.
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Why Small Businesses Should Work Twice as Hard to Crush It on Social Media
by Roy Dekel • • 0 Comments
Small businesses need to do much more to grow their following on social media. Here’s how to do it effectively.
Hot Business News Today
Building a Brand vs. Paid Acquisition: Which Is Best For Your Business? Here's What You Should Know.
by Omri Hurwitz • • 0 Comments
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How to Rebrand Without Losing Your Search Engine Rankings
by Mannie Usman • • 0 Comments
Sometimes rebranding becomes necessary. No matter how disruptive it sounds, with good planning, it is highly effective and can be a game-changer.
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3 Authentic Ways Brands Can Celebrate Black History Month
by Christine Alexis • • 0 Comments
Here’s how your marketing department can authentically celebrate Black History Month and Black culture year-round.
Hot Business News Today
6 Ways to Wring All the Value from Your Earned Media Coverage
by Michelle Garrett • • 0 Comments
Press coverage can help your brand gain visibility and increase credibility — but not if no one sees it. What can you do to get more value from the media placements you’ve worked so hard to earn?
Hot Business News Today
5 Startup Marketing Moves That Work Even in Uncertain Times
by Kenneth Burke • • 0 Comments
You may not be able to predict the future, but these battle tested marketing moves will help you create opportunities, even in the most trying times.
Hot Business News Today
2 Key Marketing Tactics to Increase Brand Awareness and Credibility
by Hanna Shanar • • 0 Comments
Here are two strategies to increase brand awareness and perceived value. Combined, these two strategies are useful for increasing your brand’s credibility, especially on social media.