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Tag Archive for Marketing Strategy
Hot Business News Today
5 ways to market your small business during COVID-19
by Mark Dunn • • 0 Comments
Originally written by Mark Dunn on Small Business
Since the COVID-19 pandemic hit at the beginning of this year, the global market has tightened its belts and tried valiantly to stay afloat in an economy hit hard by the global lockdowns. A natural reaction when the bottom line of your sales ledger is in the red is to panic; our in-built fight or flight reaction kicks in and prevents us from thinking clearly – especially when it comes to how to market your small business.
Inevitably, this leads to short-sighted decisions that hinder long-term success when the pandemic is over, if you’re unable to operate as normal right now, there are things you can do to help set yourself up for success in the long run.
>See also: Small business marketing 101, all the latest tips in 2020
#1 – Start selling online
Firstly, if you’re a business with products to sell that don’t require real world interaction think about adapting your business model to an e-commerce platform, either by using something similar to Shopify, a shoppable landing page or a selling site such as Etsy.
If you don’t currently have a website, start by setting up a quick free site (Wix offer templates that are
Hot Business News Today
5 ways to market your small business during COVID-19
by Mark Dunn • • 0 Comments
Originally written by Mark Dunn on Small Business
Since the COVID-19 pandemic hit at the beginning of this year, the global market has tightened its belts and tried valiantly to stay afloat in an economy hit hard by the global lockdowns. A natural reaction when the bottom line of your sales ledger is in the red is to panic; our in-built fight or flight reaction kicks in and prevents us from thinking clearly – especially when it comes to how to market your small business.
Inevitably, this leads to short-sighted decisions that hinder long-term success when the pandemic is over, if you’re unable to operate as normal right now, there are things you can do to help set yourself up for success in the long run.
>See also: Small business marketing 101, all the latest tips in 2020
#1 – Start selling online
Firstly, if you’re a business with products to sell that don’t require real world interaction think about adapting your business model to an e-commerce platform, either by using something similar to Shopify, a shoppable landing page or a selling site such as Etsy.
If you don’t currently have a website, start by setting up a quick free site (Wix offer templates that are
Hot Business News Today
What makes an effective business flyer? – a Small Business guide
by Simon Cooper • • 0 Comments
Originally written by Simon Cooper on Small Business
Advertising your small business using products, services and promotions can be integral to getting that groundswell of support you need. A business flyer is an especially effective way of getting a customer’s attention.
According to the Direct Marketing Association (DMA), 89 per cent of people remember a flyer which has been dropped through their door.
That’s a staggering statistic and one that shows how effective flyers are at getting through to an audience when they’re handed out. At the very least, flyers guarantee your brand is put in front of your target market’s eyes, for a reasonable cost.
Use the right design, colours, fonts and messaging, and you can create an invaluable marketing tool that’ll help make your promotion a success.
>See also: 4 small business digital marketing trends you need to know in 2020
#1 – Before designing, planning is vital
To create a business flyer that makes an impact, it’s vital to understand:
Who you’re advertising to
What you’re promoting
When your promotion is happening
Where it’s happening
How it will benefit people
Knowing the answers to these questions will help to focus your flyer design and campaign – giving you a better chance of a higher return on your investment.
A common mistake
Hot Business News Today
4 small business digital marketing trends you need to know in 2020
by Jack Teare • • 0 Comments
Originally written by Jack Teare on Small Business
Digital marketing is a very fluid field, and it’s our job to stay on top of the ever-changing tide. So, here are four digital marketing trends for small business you should know in 2020.
#1 – Video content is king, but he’s changing its crown
If you even keep half an eye on small business digital marketing trends for small business, you’ll know that video content has been the most popular form of consumable content for some time now.
And if you haven’t jumped on the bandwagon yet then this year is really your last chance to do so, or else the ship will sail and you’ll be left on the dock, wondering where your audience went. If you’ve already invested in creating video content, then get ready for a change.
>See also: How to get 1,000 followers on your small business Instagram
With video’s continuous rise in popularity, it’s getting harder to differentiate yourself from the competition. Brands create one video and chop it up into chunks, which then get spread across all their social platforms. Because of this, everyone’s video reach is inevitably going to start going down. It’s time to stop doing that.
Focus on creating
Hot Business News Today
How market research can boost your marketing strategy
by Ben Lobel • • 0 Comments
Market research is not just for big businesses and it does not need to be expensive. In fact, with reduced budgets and restricted resources, smaller companies may have even more to gain. Research can identify demand for your good or service before it launches, it can help you understand your customer – what motivates them
The post How market research can boost your marketing strategy appeared first on Small Business.
Hot Business News Today
3 Mistakes That Will Tank Your Marketing Strategy — And How to Fix Them
by Peter Daisyme • • 0 Comments
Brands are spreading themselves thin, diluting their efforts. Here’s how to avoid that mistake at your business.
Hot Business News Today
Using Images in Your Marketing Strategy
by Holly - The Work at Home Woman • • 0 Comments
By Dawn Berryman It’s a visual culture. We all know that. And, we’re a culture that thrives on instant gratification. How often do you find yourself scrolling through your Facebook feed on your smartphone? How fast are you scrolling? Are you reading the status updates and text? Or, are you just stopping to read when something […]
The post Using Images in Your Marketing Strategy appeared first on The Work at Home Woman.
Hot Business News Today
How your market research can boost your marketing strategy
by Owen Gough • • 0 Comments
No matter whether you are starting a business or expanding an already well-established one, there is no compensation for not researching your target market. Knowing who is buying your products and how this changes over time will help you maintain an increase in sales. Your marketing strategy, as any graduate with a marketing diploma will
The post How your market research can boost your marketing strategy appeared first on Small Business.
Hot Business News Today
Why small businesses need a streamlined marketing strategy
by Ben Lobel • • 0 Comments
In 2016 UK SMEs currently account for a combined annual turnover of £1.8 trillion, making up 47 per cent of all private sector turnover in the UK[1]. However, fewer than 1 per cent of British businesses registered since 2012 have managed to scale up. At MC&C we sought to look at this through the lens of how
The post Why small businesses need a streamlined marketing strategy appeared first on Small Business.