Entrepreneurs can use this powerful strategy to build a strong brand identity, connect with their target audience and ultimately drive sales and revenue.

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After a successful academic run and corporate career, I left to pursue entrepreneurship — and I learned that you have to flirt with your job to be successful. But what does that even mean? Here’s my explanation.

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Should you stay or should you go? Debating whether to tow the company line for others or go out on your own can be a tough decision, but it doesn’t have to be. Asking yourself these four key questions can seriously help you.

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Fortune 500 companies and…art? Those two don’t seem like they should go together, but they absolutely do. Here’s why.

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When you interact with your following on social media, it builds customer loyalty and brand awareness. Here’s why.

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With the rise of user-generated social media posts, here’s why brands should direct and have control over all of the content out there that’s associated with their name.

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YouTube can be a valuable way to grow your audience. If you’re ready to create content, read more about starting a business YouTube Channel.

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Marketing without a robust reputation management strategy is a recipe for disaster. Learn how to build a digital reputation plan that protects your brand and puts your outreach strategy over the top.

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Volatility shouldn’t scare you. Times of uncertainty are crucial to longevity and success.

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Many businesses think they can’t afford to invest in customer ed programs, the truth is, they can’t afford not to. Here’s why.

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