Tag Archive for Marketing Bootcamp

Athletes' 'Flops' Bruise Their Brands

by David Hagenbuch • June 14, 2016 • 0 Comments

What’s up with LeBron James’ and Steph Curry’s bad-boy behavior?

The Science of Online Forms and the Brand Experience: An Essential Guide

by Chris Byers • June 14, 2016 • 0 Comments

There’s a lot you have to keep in mind when building an online form — length, placement, verbiage, even color. Yes, I said color. Let’s prevent people from seeing red because of your form. Or is red a good thing? Keep reading and find out.

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3 Steps to Tracking the Success of Your Direct Mail Campaign

by Craig Simpson • June 14, 2016 • 0 Comments

Tracking your mail after it’s gone out is vital. Here are 3 tools to help you verify your success.

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How to Get All of Your Pitch Emails Opened and Answered

by Kimanzi Constable • June 13, 2016 • 0 Comments

Follow these five strategies to guarantee your pitch emails will not only be notices, but opened.

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The 5 Primary Objectives of an Enterprise-Level Content Marketer

by Aaron Agius • June 13, 2016 • 0 Comments

Enterprise content marketers need to create a customer journey with their created content.

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Does Your Bio Tell a Story From the Heart?

by Mike Loomis • June 10, 2016 • 0 Comments

In our age, your personal story as founder is integral to your brand’s identity. Put that narrative to work connecting with clients at the emotional level, through revelation, not manipulation.