Most metrics and analytics ignore conversions on cellphones. Is your ROI calculation completely wrong?

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Your customers can tell when content is generic or repackaged. So, cut the crap, and watch your business flourish.

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Data-driven marketer Sujan Patel is looking to take your questions on all thing marketing, including content marketing, branding and social-media campaigns.

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Because Google is user oriented, there is no guesswork about the future of web content. It has to be user oriented.

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When it comes to the characteristics of a salesperson, being money-driven, personable and knowledgeable are key.

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Being funny is also a skill you can learn. And it’s a skill that can be invaluable in building your personal brand.

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If you measure the cost of acquisition against customer lifetime value, you’ll discover that the revenue earned per customer is less than you’d expected.

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With social media and the internet, sometimes we forget the effectiveness of traditional marketing methods.

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Make creating content a shared experience and getting media coverage a shared achievement.

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The first step is to establish your customer persona, your customer’s need.

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