Tag Archive for marketing

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Personal branding for business leaders

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By Hannah Haffield on Small Business UK – Advice and Ideas for UK Small Businesses and SMEs

What do Bill Gates, James Dyson and Richard Branson have in common? It’s not just that they’re all staggeringly successful: it’s that they, alongside their brands, have become household names.

In the scheme of things, they are just three of thousands of founders who have built a personal profile for themselves whilst also scaling their company. It’s an absolute must for business owners who want to build trust and credibility, no matter the size of their organisation or the industry they operate in.

Visible company, invisible founder?

Company-centric PR aims to build awareness of a brand and helps the business reach its target audiences in the right places at the right time. In contrast, personal profiling is about showcasing the knowledge and experience of the Founder, CEO or business leader, establishing them as a reputable industry voice while building trust and credibility for the brand.

‘People buy from people’ is perhaps an overused phrase, but it’s a concept which holds true. It’s why advocates who recommend and share your brand are an essential part of building a business and explains why influencers have become such an integral part

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Millions of jobs vulnerable as ‘silver tsunami’ looms over US small businesses, experts warn

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A looming “silver tsunami” of retiring baby boomer business owners could dramatically reshape America’s small-business landscape.Nearly half of U.S. small-business owners are 55 or older, yet just 54% have a succession plan in place — setting the stage for a potential retirement shock that could leave many companies vulnerable over the next decade, according to Forbes.The stakes are high. Small businesses employ more than 62 million Americans and account for roughly 43% of U.S. GDP, according to the U.S. Small Business Administration. If a significant share of those businesses close instead of transitioning to new leadership, communities nationwide could feel the effects, American Operator founder William Fry told FOX Business.PAYCHECKS KEEP RISING FOR AMERICAN WORKERS, PROVIDING BOOST TO HOUSEHOLD BUDGETS”They’re huge creators of wealth, and in my opinion, they’re the most pure version of the American Dream — you come to this country, and you can build a better life for yourself,” Fry told FOX Business.Many owners have spent decades building their businesses on relationships and reputation, making succession decisions deeply personal.After 12 years growing a painting company in Jackson, Wyoming, husband-and-wife team Erik and Kassie Hansen began considering their next chapter at Greenway Painting — whether to sell the business

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How to Market Your Business on Facebook: 11 Effective Ideas

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Not sure how to market your business on Facebook? This guide shares 11 powerful ways you can make an impression on the social media platform. When it comes to marketing your business, social media is one of the best platforms out there to reach thousands – and sometimes even millions – of people. Among the […]

The post How to Market Your Business on Facebook: 11 Effective Ideas appeared first on The Work at Home Woman | Legit Work From Home Jobs.

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Small business owners remain 'cautiously optimistic' heading into 2026 amid rising costs, labor challenges

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Many small business owners are betting on growth in the year ahead, even as inflation, labor shortages and economic uncertainty continue to pressure operations, a new survey finds.About 80% of small business owners say they are confident in their outlook, and about 79% expect revenue growth in 2026, according to Comerica Bank’s Small Business Pulse Index released Dec. 9.Those expecting growth project an average revenue increase of 7.9%.”It is evident that challenges are still weighing heavily on them, but they remain cautiously optimistic about what’s ahead in 2026,” Larry Franco, executive vice president and national director of retail and small business banking at Comerica Bank, told FOX Business.HOUSE REPUBLICANS MOVE TO REPEAL PROPOSED BIDEN-ERA HEAT-SAFETY RULE, CITING BURDENS ON SMALL BUSINESSESTo offset rising costs, small businesses are increasingly turning to technology, including artificial intelligence (AI), to boost efficiency and manage costs, according to Franco.”We are seeing smaller businesses leverage productivity tools and are likely to outperform peers who don’t,” he said.However, hiring remains more mixed. Labor shortages and rising expenses are making some business owners “hesitant” to expand their workforce, Franco said.THIS FAST-GROWING CHAIN SAYS ‘NO DISCOUNTS’ – AND IT’S PAYING OFF”As a result, I believe job growth among small

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Small Business Saturday poised for powerful impact as SBA rallies Americans to shop local

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After many Americans go big for Thanksgiving and Black Friday, the Saturday that follows has become the moment to shop small.Observed annually during the first weekend after Thanksgiving, Small Business Saturday encourages consumers to redirect some of their holiday spending toward small businesses — the backbone of the U.S. economy.”With the economy rebounding from forty-year high inflation, there’s never been a better time to shop small in support of local businesses,” Small Business Administration (SBA) Administrator Kelly Loeffler said in a statement.Small businesses employ roughly half of the private-sector workforce and generate nearly half of U.S. GDP, Loeffler noted.WALMART SUPPORTS SMALL BUSINESSES, AMERICAN-MADE PRODUCTS THROUGH NEW ‘GROW WITH US’ INITIATIVE”When we as consumers take part in Small Business Saturday, we’re investing in the workers and job creators who power our own communities,” she said. “This Christmas Season, the SBA asks every American to join us in standing with Main Street to support the small businesses that make our nation strong.”Created by American Express and co-sponsored by the SBA, the shopping holiday is a critical revenue driver for the nation’s 36 million small businesses.Since its launch in 2010, Small Business Saturday has generated more than $220 billion for restaurants, independent retailers

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Help drive holiday discovery: your guide to Amazon Ads during peak shopping season

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By Partner Content on Small Business UK – Advice and Ideas for UK Small Businesses and SMEs

As the holiday shopping season approaches, Amazon Ads offers solutions to help businesses of all sizes reach customers during these peak shopping periods.

Shopping events during the holiday season like Black Friday and Cyber Monday create valuable opportunities for advertisers to connect with customers when they are actively shopping and ready to discover new brands.

Advertising during the holiday season may help brands engage audiences in the UK. During this time, customers may be actively searching for products like yours as they shop for gifts and seasonal items.

“We know when our peak season is and which products are probably going to sell in that period, but you also have to act upon different trends and volume spikes in products that you didn’t quite expect… you can utilise Amazon Ads to push those sales further,” reflects Craig Wilson, co-founder of Gardener’s Dream.

The holiday season offers unique opportunities for businesses to enhance their advertising strategies. Brands can create festive campaigns that resonate with the holiday spirit, potentially fostering deeper connections with their audience.

When it comes to the holiday season, preparation and early action can help drive success during

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8 digital marketing solutions to grow your business

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By Anna Jordan on Small Business UK – Advice and Ideas for UK Small Businesses and SMEs

You may have heard endless praise for digital marketing and how it can revolutionise your business – but where on earth (or, indeed, on the web) do you start?

Here are eight digital marketing solutions that you can implement into your small business. See which ones work best for you. Read on for the whole guide or jump straight to your preferred section.

Google/Bing

SEO

Social media

Content marketing

SMS / WhatsApp

Affiliate/influencer marketing

Display banner ads

Email marketing

1. Google / Bing (Paid PPC) 

Pay-per-click (PPC) marketing involves businesses paying a fee every time someone clicks on their ad. It can be used on social media, but in this case, we’re talking about search engines such as Google and Bing. What you’re trying to get out of it is a boost to your brand visibility, more leads and more sales.

Pros

Clicks are intent-based as you’re running ads against the keyword being searched for

The results are easy to measure

You can see the impact of your campaign almost instantly

Cons

The aforementioned traffic may not necessarily lead to sales

It takes practice to build up the skills for an effective PPC campaign

Your PPC campaigns need continual optimisation and other maintenance

2.

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Century-old American Hat Company sees spike in demand as Western lifestyle becomes 'very popular'

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Business has reportedly been booming for American Hat Company – a Texas-based cowboy hat manufacturer – since the 2018 launch of the hit Western TV series “Yellowstone.”Founded in 1915 and headquartered in Bowie, Texas, the company specializes in handmade felt and straw cowboy hats offered in a range of trims, colors and shapes. Demand has soared so high that the business is now years out on orders, according to company president Keith Mundee.FRUIT TREE GIFTING COMPANY HAS HUMBLE ROOTS: ‘GRIT OF THE AMERICAN DREAM'”People were clamoring for something that was truly American or kind of going back to their roots,” Mundee told FOX Business. “… The Western lifestyle became very popular.”The company follows an approximately 18-step process to transform raw materials like straw and fur into even a basic cowboy hat, he said.AMERICAN-MADE CARS PERFECT FOR SUMMER ROAD TRIPSWhile the business does source some of its materials from locations outside the country, its hats are majority American-made. They “live up to the standard of style, quality and durability” that can be expected from a product made in the U.S., according to the company’s website.”It just doesn’t make sense to import any finished goods,” Mundee said. “… We will import raw

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Scale Globally, Advertise Locally with Amazon Ads

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By Partner Content on Small Business UK – Advice and Ideas for UK Small Businesses and SMEs

In today’s interconnected world, scaling your business across borders has never been easier. With Amazon Ads, small and medium-sized businesses (SMBs) can now effortlessly reach customers around the globe, turning international expansion from a daunting challenge into an exciting opportunity for growth. In fact, advertisers who use the full suite of Sponsored Ads products across countries saw 88 per cent of their sales growth come from outside their home country.1

The Ease of Going Global with Amazon Ads

Imagine reaching customers across the globe with just a few clicks. Amazon Ads makes this a reality with its suite of localisation features. These tools are designed to help you connect with customers in their own languages, tap into local shopping trends, and fine-tune your campaigns based on regional insights. But that’s just the beginning. Amazon Ads has recently introduced two game-changing features that take multi-country advertising to the next level: Global Sponsored Products Campaign and the Multi-Country Expansion Tool.

Global Sponsored Products Campaign lets you launch Sponsored Products campaigns across multiple countries in just a few clicks – making international expansion feel less like a complex puzzle and

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