Neil Parikh, co-founder of mattress startup Casper, says that the company sold out of inventory immediately after launching. To solve this issue, the team had to get creative.

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This branding expert shares some secrets about what’s really true about personal branding.

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It’s not about trying to be someone else — it’s about taking your key characteristics and turning the volume up on them.

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The content you produce is the first indicator of your brand’s value proposition.

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The way you position your startup is more important than you may think.

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Nobody does sales better than anybody who has bought a product and is raving about it to their friends.

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When you’re prepared, you have a system readied in case things go wrong. The same rules apply to the holidays — and even more so to business during the holidays.

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Working 18-hour days is not a badge of honor. Instead of being a success strategy, it will only lead to fatigue and burn out.

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Strong relationships are built over time through caring, commitment and communication.

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Contributed content is huge. Make sure your work stands out from the rest — for all the right reasons.

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