Tag Archive for Machine Learning

Machine learning sees conversion rates double in SMEs

Companies that apply a predictive machine learning model to advertise to customers could double their conversion rates, according to research from travel comparison website icelolly.com. In the first research of its kind in the UK, icelolly.com worked in partnership with boutique agency Jellyfish to re-target more than five million buyers through two separate campaigns. Launched
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How machine learning can benefit your e-commerce company

Technology is becoming more sophisticated than ever these days, particularly when it comes to artificial intelligence (AI). The most advanced systems are now able to do things that were once only possible for humans to achieve, and they are helping organisations make better business decisions than ever before. One type of AI called machine learning,
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