Tag Archive for Longaberger

Judge Orders Longaberger Parent Company JRJR Networks Into Court

Representatives of the parent company of Longaberger have been ordered to appear in a Columbus courtroom to show how they will pay more than $2 million.
The order was issued by Franklin County Common Pleas Court Judge Mark Serrott last week and orders John P. Rochon, John Rochon Jr. or other representatives from JRJR Networks, the parent company of Longaberger, to appear on June 8.
The order was in response to a motion by Tami Longaberger‘s attorneys seeking information on payment of more than $2 million she was determined to be owed earlier this year. More than $1.2 million of the money owed is for Longaberger’s salary, as well as an additional $608,000 in deferred salary.
Longaberger had sued to be reimbursed for a loan she had given prior to her resignation from the company in 2015. JRJR Networks, previously known as CVSL, had purchased a majority ownership of Longaberger in 2013.
In early May, Longaberger’s attorney had filed a motion requesting JRJR representatives appear in court to determine how they will pay the money owed. Serrott granted the motion and set a hearing for June 8. At the hearing, a representative for JRJR will have to discuss the payments, revenues, assets, bank accounts or other

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JRJR Networks Acquire Longaberger And Kleeneze And Both Are Out of Business?

According to below facts and figures, as a distributor of below remaining companies it seems you are not backed up by a financial strong parent company.
We would be not surprised if the whole company will go down. Be carefull….
JRJR has acquired companies on their way down, with many different cultures and tried to create one company. They burned their cash with that strategy.
Momentum is what you need in Direct Sales and that is what is mssing.
JRJR Networks is a Dallas, Texas, USA based company and acquired in recent years 10 Network Marketing – Direct Selling companies:

Agel
Kleeneze
Betterware
Longaberger
Tomboy Tools
Paperly
Uppercase living
Your Inspiration At Home
Happenings
My Secret Kitchen

Longaberger and Kleeneze are gone out of business in 2018, because of “Lack of Capital” leaving thousands of distributors in the dust.
JRJR Networks according to their website:
“JRJR Networks is a unique portfolio of direct-to-consumer brands, led by an experienced management team, engaged in a long-term process of acquiring brands in this sector and maximizing returns for shareholders.
 
We define direct-to-consumer as any business selling products or services through a fully- commissioned, independent sales force, straight to customers via relationship-based selling rather than through retail stores, supported by the power of Internet support tools such as individualized e-commerce web sites”.
In

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Longaberger Out Of Business, Thousands Of Consultants Desperate

According to a TV Station based in Colombus, Ohio, USA, Longaberger has gone out of the Direct Sales business.
Tami Longaberger, who led The Longaberger Co., a direct seller of home and lifestyle products, since her father died in 1999, resigned as chief executive officer and director of the company in 2015, followed by a lawsuit.
Longaberger parent company CVSL announced in 2015 that John Rochon Jr., vice chairman of CVSL and son of the CVSL chairman, took over as Longaberger chairman, president and CEO.
The company Dave Longaberger founded in 1973 became a $1 billion business in 2000, when it employed more than 8,200 people.
Tami Longaberger became president of the company in 1994, while her father remained as chairman. She took more of a leadership role as her father battled kidney cancer in his final years.
The Ohio, USA based company has struggled for more than a decade, with sales plummeting to roughly $100 million annually and employment dwindling to 230 employees, including 68 at its Newark corporate office, which had 500 employees shortly after it opened in 1998.
The local newsagency reports:
“A local American treasure has gone out of business, shutting down after decades of making hand-made baskets.
 
The Longaberger Company, a name known

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CVSL Reports Q2 Increased Revenue – Up 45% To $35.7 Million

 
CVSL, the parent company of Longaberger, reported a 45 percent increase in revenue for the second quarter of the year.
The direct-selling company reported revenue of $35.7 million, up from $24.6 million in the second quarter last year.
The operating loss was $2.5 million, compared with a loss of $4.1 million in last year’s second quarter.
“We are very pleased with our second quarter results,” said John Rochon Jr., vice chairman of CVSL. “The quarter clearly demonstrated the effectiveness of our strategy of buying companies at favorable prices and then applying our expertise to strengthen them and increase cash flow.
“We believe these results show that our strategy is working. While we continue to focus on improving the profitability of the companies we own, we intend to be opportunistic about potential acquisitions.”
About The Longaberger Company
The

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Tami Longaberger Battles CVSL Over Exit

 
Tami Longaberger’s departure from the basket-making company that her father founded has turned into a heated battle between her and CVSL, parent of the Longaberger Co.
Longaberger said CVSL failed to pay sales and use taxes and drastically cut her pay, while CVSL charged Longaberger with misconduct, according to a filing with the U.S. Securities and Exchange Commission.
The two sides also can’t agree on whether Longaberger, who left the company in early May, was fired or resigned.
Longaberger says in a resignation letter dated April 28 that she was resigning due to three reasons:

CVSL reduced her salary of $850,000 per year by $600,000 during a four-month “deferral period” that was never made up.
CVSL reduced her responsibilities and put another executive in charge at the Longaberger Co.
CVSL caused the Longaberger Co. to fail to pay sales and

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DSA Reacts to Article About Decline of Direct Sales in USA

The Direct Selling Association (DSA) has reacted to an article in The Columbus Dispatch about CVSL company Longaberger’s recent troubles, where an analyst was quoted as saying:

“In our view, the Internet offers a more efficient and lower-cost distribution channel than catalogs……Direct selling, while a great source of part-time income for many, is a slowly dying business model…”

Joseph Mariano, President of the DSA has written the following letter to The Dispatch.
 
The direct-selling channel in the United States is healthy and continues to grow, contrary to the view expressed in May 17 Dispatch article “Basket maker Longaberger Co. has its critics.”
The proof is in the numbers: Direct selling generated more than $32 billion in revenue in 2013, up from $31.6 billion in 2012 and $29.8 billion the previous year. Ohio realized just over $1

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Longaberger To Close Mall Outlet Stores, Focus On Direct Sales

 
The Longaberger Co. has “hit bottom,” but its sales force will benefit from changes made by parent company CVSL, the company stated in a Tuesday conference call.
CVSL, which includes Longaberger as one of its eight direct-selling companies, reported first-quarter revenues decreased by $7.4 million, or 28 percent, compared to 2014.
Longaberger, which has seen its employment fall to 230 total and 68 at its basket-shaped corporate headquarters, has been the main reason for the CVSL revenue decline, according to the CVSL report.

“I think we have hit the bottom at the revenue line,” CVSL CEO and President John Rochon said of Longaberger. “We’re fixing the company. We have a strategy to get the sales back to the sales force.”

CVSL does not report revenues of its individual companies, but did report home decor revenue decreased

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CVSL Company Longaberger CEO Resigns

 
Tami Longaberger, who led The Longaberger Co., a direct seller of home and lifestyle products, since her father died in 1999, has resigned as chief executive officer and director of the company.
Longaberger parent company CVSL announced that John Rochon Jr., vice chairman of CVSL and son of the CVSL chairman, will take over as Longaberger chairman, president and CEO.
The company Dave Longaberger founded in 1973 became a $1 billion business in 2000, when it employed more than 8,200 people.
Tami Longaberger became president of the company in 1994, while her father remained as chairman. She took more of a leadership role as her father battled kidney cancer in his final years.
The Newark-based company has struggled for more than a decade, with sales plummeting to roughly $100 million annually and employment dwindling to 230

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