OPINION | By Monico Perez, CEO of Monico Perez Productions
Let’s cut straight to it:
If your live event isn’t creating energy, then it isn’t creating results.
And if it’s not creating results, it’s not worth doing.
I’ve been doing large event production for over two decades, and I’ve also attended events all over the world — some electric and unforgettable… and others so flatlined, you could’ve sworn the room was under anesthesia.
It’s wild how much time, money, and effort can go into planning an event… only for the energy to fall completely flat. And when that happens, it shows — in the faces of the audience, in the lack of connection, and later on, in the results (growth, revenues) that just never show up.
Here’s the truth most won’t say out loud:
Energy is everything.
Not hype. Not gimmicks. Energy.
The kind that can be felt in your chest. In your heart. And your soul. That kind of energy that drives connection, clarity, and action. Energy that converts into life-changing results.
Because whether you’re in network marketing, personal development, or product-driven sales — and you’re responsible for putting on events — if people leave your event uninspired and unmotivated, they’re not going to go out and share more,
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Live Events Are Back—And They’re Still The Fastest Way To Build In Direct Sales
by Press Release • • 0 Comments
OPINION | By Monico Perez, CEO of Monico Perez Productions
Live Events = Real Connection + Momentum
I’ve had the privilege of producing events all over the world.
And no matter what company, country, or comp plan —
it’s always the same:
When people come together in person, belief skyrockets.
Leaders are born.
Stories are shared that no algorithm can deliver.
The energy in the room does something that no PowerPoint ever could.
I’ve watched shy introverts become confident recruiters.
I’ve seen someone sitting in the back row one year be the keynote the next.
That doesn’t happen by accident. That happens by proximity and presence.
Events Aren’t Just for Training—They’re for Duplication
You don’t build a business just by learning.
You build it by showing others what’s possible—and helping them feel like they belong.
Live events give your team a place to plug in, grow, and duplicate.
When you bring people into that environment, they don’t just hear information—they catch belief.
And belief is what makes people stay.
If You’re Smart, You’re Not Just Attending Events… You’re Building to Them
The top leaders I’ve worked with didn’t just show up to events.
They built to them.
They treated events like launchpads, not just dates on a calendar.
They used them to:
Recognize new teammates
Launch new products
Fire up momentum going into the next
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How to Create a Live Event that Generates Buzz and Leaves a Lasting Impression
by Eric Weinberger • • 0 Comments
A great live event does more than generate buzz about your business. It can leave a lasting impression on your audience and customers, boosting sentiment, cultivating loyalty and even fostering long-term growth that pays off for years.
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iGenius Continues Expansion with Live Events Around the World
by Nicole Dunkley • • 0 Comments
In April, iGenius celebrated their top producers in Punta Cana, Dominican Republic.
At the event, guests attended a welcome reception on a Spanish galleon boat, exclusive training, a recognition and awards ceremony dinner, and lots of team building. iGenius top producers also got to enjoy the sun, sand, and relax on the beautiful beaches at the Iberostar Grand Bavaro resort.
Click here to watch the exciting recap video.
Last month, iGenius top field leaders hosted an event in Toronto, Canada called Euphoria. This two-day event brought together over one thousand people in attendance, and an additional online audience.
At Euphoria, new prospects were introduced to the iGenius opportunity, then attendees benefited from product testimonials, customer onboarding, leadership training, a mastermind session, and a motivational speaker.
Also in May, top field leaders Paolo Franciscono, Maxime Pierre, and Gabriele Sampò hosted a unique iGenius mentorship training in Como, Italy.
The event was held in the middle of nature with three hundred people in attendance. Leaders shared the iGenius opportunity while embracing the outdoors. Italian leader Paolo Franciscono said,
“It’s not really important about where you are, but the energy you create. The energy was truly incredible. We were able to share the business presentation while sitting
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Promote Your Business – Throw a Party or Event
by wahanelson • • 0 Comments
By Cathi Nelson Finding unique and creative ways to promote your business can be tedious and unfruitful if you only rely on traditional marketing efforts. YES, you can tell your family friends about what you do on Facebook, Instagram, and Twitter. You likely have marketing materials such as business cards, flyers or brochures as well […]