Youngevity International Inc. (OTCQX: YGYI) announces the expansion of its charitable giving program with the addition of My Story Matters to its list of causes and charities.
My Story Matters, a 501(c)(3) non-profit organization, creates storybooks which help lift a child’s self-esteem, give individuals courage to face difficult situations, and/or tell stories that uplift and encourage individuals to be better.
The Foundation was established in September of 2013 by its parent company, Youngevity International, Inc., following Gandhi’s inspiring words, “You must Be the Change you wish to see in the world”.
Lisa “Sunshine” Briskie, the Director of Youngevity Be the Change Foundation, who donates her time to the organization, said:
“Our family of distributors, customers, and employees come together as a family in many ways to provide help where it is needed. We are being the change in the many communities in which we live.
Whether through the purchase of a Be The Change Product (100% of the profits generated by the purchase of these products are donated directly to the Foundation), participating in a Random Act Of Kindness Day (R.A.K), getting involved in our running clubs to raise awareness for our charities, or coming to the aid of a community hit hard by tragedy,