Jusuru International has been awarded the 2015 DSA Ethos Award for the successful repositioning of its flagship nutritional supplement, Liquid BioCell™ Life, and the relaunch of its company brand with a new name, new logo, new packaging, new products, and new messaging.
The DSA Ethos Awards are designed to identify and promote programs that serve as examples of direct selling at its best.
“DSA congratulates Jusuru International for their outstanding accomplishments and contributions to direct selling,” said DSA President Joseph Mariano. “This program is an excellent example of the creativity and innovation that continue to drive our industry.”
Jusuru International was launched in 2010 with its flagship product called Jusuru Life Blend, that improves joint mobility and lubrication, reduces discomfort, and promotes healthy cartilage and connective tissue. It was also clinically shown to reduce wrinkles