Tag Archive for LifeVantage

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LifeVantage Q3 Revenue Up 12.3% To $50.6 Million

by Ted Nuyten • May 10, 2018 • 0 Comments

LifeVantage Corporation (Nasdaq:LFVN) today reported financial results for its third quarter ended March 31, 2018.
Third Quarter Fiscal 2018 Summary:

Revenue increased 12.3% to $50.6 million year over year and 2.2% sequentially;
Revenue in the Americas increased 10.6% and revenue in Asia/Pacific & Europe increased 18.0% including a 10.1% increase in Japan, both on a year over year basis. On a sequential basis, all geographical regions generated growth, with the exception of Japan, which followed its typical seasonal pattern from the second to third quarter;
Active independent distributors stayed consistent and active preferred customers decreased 0.9% year over year and increased on a sequential basis 1.6% and 1.9%, respectively;
Adjusted EBITDA increased 109.8% year over year to $3.4 million;
Earnings per diluted share were $0.12, up from $0.00 in the prior year period; and
Adjusted earnings per diluted share were $0.12, up from $0.03 in the prior year period.

”We are pleased to report stronger third quarter sales growth on both a sequential and year over year basis,”
stated LifeVantage President and Chief Executive Officer Darren Jensen.
“We are beginning to see the benefits of our 2018 key initiatives, which are driving sales growth and improvements in our key metrics. March was the highest recruitment month in three years and

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LifeVantage Opens Customer Program In 7 countries

by Ted Nuyten • April 24, 2018 • 0 Comments

LifeVantage (Nasdaq:LFVN) distributors now have the opportunity to sell the company’s products to customers in seven new markets as the result of a new Global Customer Program that recently launched.
LifeVantage is a Triple A classified opportunity by Business For Home.
Customers in five European countries – Austria, Belgium, France, Ireland, and Italy – and the Dominican Republic and New Zealand are now able to purchase LifeVantage products through the company’s field distributorship on a “not-for-resale” basis.
It’s all part of a new initiative that will allow LifeVantage to build a stronger global customer base and expand strategically.
“Expanding our global footprint is one of the company’s highest priorities,”
said LifeVantage CEO Darren Jensen.
“But we need to do it in a clear and calculated way.
This program will allow us to do that and better assess our longer-term investment strategy as it relates to the globalization of LifeVantage.”
Active distributors in any of LifeVantage’s current open markets, regardless of rank, can refer customers in the participating countries to their own replicated website to purchase product and establish subscription orders. The referring distributor will receive commissions on all purchases commensurate with the compensation plan of the market the distributor resides in.
Customers in Austria, Belgium, France, Ireland,

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LifeVantage Welcomes Taylor Worre As Director Of New Leader Experience

by Ted Nuyten • March 1, 2018 • 0 Comments

LifeVantage Corporation (Nasdaq:LFVN) today announced that it has recently welcomed Taylor Worre to serve as director of new leader experience.
“We are pleased to have someone with Taylor’s experience in the industry work with us in this capacity, and we expect great things from him moving forward,” said LifeVantage CEO Darren Jensen.
“This increased focus on the distributor experience is something we anticipate being a real value-add to our culture and retention efforts as a company.”
Worre has a successful pedigree in the network marketing industry. Most recently, he has worked as international director of communications in the industry, in which capacity he, among other things, built and maintained relationships with global field leadership.
Prior to that, he worked as vice president of sales for OneSource Promotions. He has also worked as account executive at Cache Media Works Production where he worked with some of the top earners in the industry, helping build their personal brands and tell their stories through video.
Worre broke into the industry at an early age as a distributor and has worked in the industry, in one capacity or another, ever since.
“I’ve spent my entire adult life trying to provide value to this incredible industry I’ve been raised in,”
Worre said.
“I’ve

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Kimberly And Brody Koebensky Achieve To Elite Pro 7 At LifeVantage

by Ted Nuyten • March 1, 2018 • 0 Comments

LifeVantage Corporation (Nasdaq:LFVN) has announced that Kimberly and Brody Koebensky have achieved the rank of Elite Pro 7.
The couple was recognized during the company’s Elite Academy in Indianapolis, Ind., earlier this month.
According to Chief Sales Officer, Justin Rose, the Koebenskys became elite distributors after starting their LifeVantage business just 20 months ago in Eveleth, Minn.
“Kimberly and Brody are living examples of what hard work and a strong belief in our products can do,”
said Rose. “They aren’t just successful distributors. They’re both amazing people who have put their heart and souls into building an incredible organization while helping so many people along the way.”
Dissatisfied with other methods for maintaining health, Kimberly began using LifeVantage products as a customer before jumping in head first with her husband as a distributor. Since then, they have built a thriving business by blending the personal with the digital.
“We’ve grown a strong community on social media,”
said Kimberly.
“But we also travel a lot. We try to work face-to-face with everyone we can, so they can grasp the excitement we feel about these products. I have a first-hand experience with LifeVantage. This company has helped me understand how to improve my health, and the opportunity has made a

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4,500 Attendees At LifeVantage Elite Academy

by Ted Nuyten • February 23, 2018 • 0 Comments

When LifeVantage Corporation (Nasdaq:LFVN) CEO Darren Jensen took the stage to usher in the company’s Elite Academy in Indianapolis – widely considered the racing capital of the world – he appropriately used a speed metaphor to describe the company’s past and present and paint a picture for its future.
LifeVantage is a Triple A classified opportunity by Business For Home.
He described the operation and infrastructure LifeVantage has built over the past few years as a “superhighway.”
“We saw an opportunity to build a superhighway, and we’ve done just that,” Jensen said.
Jensen cited, among other things, a refined brand, an overhauled compensation and incentive plan, a more seamless shopping experience, and the company’s jersey-front partnership with Major League Soccer’s Real Salt Lake. The majority of his focus, however – and the focus of Elite Academy Indianapolis – was on the products, programs, and technology the company will leverage moving forward.
LifeVantage recently launched a portable version of its successful Vitality Stack TM product – Vitality StackTM Packets – and used the Elite Academy platform to formally introduce its distributorships to it and provide training for the first time.
The company’s leadership feels the new product further swings the pendulum toward a family of biohacking products

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LifeVantage Introduces Products, Programs And Technology

by Ted Nuyten • February 22, 2018 • 0 Comments

LifeVantage Corporation (Nasdaq:LFVN) highlighted a host of significant events at its Elite Academy distributor convention in Indianapolis over the weekend.
LifeVantage recently launched Vitality StackTM Packets, a portable version of its successful Vitality StackTM product. The initial cyberlaunch was followed up at Elite Academy with a formal introduction to over 4,500 distributors with training to support the launch.
LifeVantage Chief Marketing Officer Ryan Goodwin commented,
“This new product further swings the pendulum toward a family of biohacking products that build on and complement each other, rather than toward any single product. The strong distributor response gives us confidence that our product strategy is on trend.”
The Company introduced a new customer acquisition program that will provide a better experience for customers and a potential additional source of revenue for distributors. Currently, LifeVantage sells products exclusively through its network of independent distributors.
Beginning in March, new customers in the U.S. will be able to purchase products at LifeVantage’s corporate website and will be auto-assigned to distributors who are new to the company and active in their business following the initial purchase, opening up a new pool of potential customers.
In connection with this new customer program, the Company has created a new mobile app that is scheduled

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LifeVantage Q2 Year 2018 Revenue Up 1.1% To $49.5 Million

by Ted Nuyten • February 8, 2018 • 0 Comments

LifeVantage Corporation (Nasdaq:LFVN) today reported financial results for its second quarter ended December 31, 2017.
Second Quarter Fiscal 2018 Summary:

Revenue increased 1.1% to $49.5 million year over year and 0.7% sequentially;

Revenue in the Americas decreased 1.9% while revenue in Asia/Pacific & Europe increased 11.0% including a 9.3% increase in Japan, both on a year over year basis. On a sequential basis, revenue in the Americas increased 2.0% while revenue in Asia/Pacific & Europe decreased 3.0%, including a 4.4% decrease in Japan;

Active independent distributors and active preferred customers decreased 1.6% and 2.7%, respectively, year over year and decreased on a sequential basis 1.6% and 0.9%, respectively;

Adjusted EBITDA decreased 5.0% year over year to $3.7 million while increasing 37.6% sequentially;

Earnings per diluted share were $0.02 and adjusted earnings per diluted share were $0.11; and

Completed first share repurchases under the Company’s $5.0 million shares repurchase program.

“We continue to execute on our key initiatives for fiscal 2018 and generated both year over year and sequential revenue growth during the second quarter,”

stated LifeVantage President and Chief Executive Officer Darren Jensen.

“The recent launch of our highly anticipated Vitality Stack Packets is a key aspect of our product strategy initiatives.
We are also pleased to have successfully completed

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LifeVantage Products Now Available Throughout China

by Ted Nuyten • February 1, 2018 • 0 Comments

LifeVantage Corporation (Nasdaq:LFVN) today announced the commencement of a unique cross-border e-commerce model that leverages social marketing in China, making LifeVantage products available for the first time ever throughout China.
LifeVantage is a Triple A classified opportunity by Business For Home, the top rank.
A burgeoning e-commerce market, Chinese government enthusiasm for e-commerce and entrepreneurialism, a ubiquitous need for full-time and secondary income in China, and a strong demand for nutrigenomic products are among a confluence of factors making the model a win-win for both Chinaand LifeVantage.

“As an organization, it is a great source of pride to be able to formally offer our products nationwide in China,”

said LifeVantage CEO Darren Jensen.

“LifeVantage has a long and successful track record in Asia, and we are excited to be in a position to expand that footprint.
We are thrilled about the entrepreneurial prospects this will introduce to the people of China and that they will now be able to benefit first-hand from our leading-edge products and begin their own biohacker’s journey.”

Effective Feb. 1, 2018, select LifeVantage products will be available for purchase throughout China via a secure e-commerce website hosted in China. Products will be shipped directly from the U.S. to consumers.
Those in China wishing

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LifeVantage Launches Vitality Stack Packets

by Ted Nuyten • January 24, 2018 • 0 Comments

LifeVantage Corporation (Nasdaq:LFVN) has introduced Vitality Stack™ Packets, a companion product to the company’s successful recent launch of Vitality Stack™.
Vice President of Branding, Jina Anson, announced that Vitality Stack Packets bring convenience and portability to our nutritional supplements scientifically engineered to help customers biohack the aging code.*
“Our bodies are extremely complex, but previously we have only been offered a one-size-fits-all solution. Today customers want more personalized control over their health,” said Anson.

“LifeVantage is using nutrigenomics to help people take back control, and that’s why we designed the Vitality Stack.

It’s a nutrigenomic starter kit that can help anyone build the foundation for a healthy life and start their biohacking journey.* And now they can do it while they’re on the go.”
Vitality Stack Packets reinforce LifeVantage’s position as a worldwide leader in nutrigenomic science to build customizable health and wellness products for its customers and distributors all over the world. Vitality Stack Packets feature the same four supplements offered in the company’s Vitality Stack, but in portable, single-day serving sizes that are perfect for on-the-go customers.

“With LifeVantage Vitality Stack Packets, our customers can fight the biggest aging factors that take a toll on their bodies, no matter where they are,”

said LifeVantage President and

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Topleader Dirk Oelrich Joins LifeVantage

by Ted Nuyten • January 4, 2018 • 0 Comments

Dirk H. Oelrich is an industry veteran with extensive experience and proven track record in the MLM industry.
LifeVantage is a Triple A classified opportunity by Business For Home, the Top rank.

Dirk has been involved in network marketing since 1990 and has built organizations with tens of thousands of partners and was responsible for several hundred million USD in sales at several network marketing companies. He knows all the ups and downs in this business.
In his prior engagement at Forever Green /FGX) he achieved the 2nd highest rank within the compensation plan within 5 months and his average income was beyond 25K / month. Oelrich:
“Anyone who has worked in this business for such a long period of time sometimes has to make the necessary decisions for themselves and their own team and then enthusiastically face new challenges.”
Dirk Oelrich has taken a European founder position at LifeVantage since January 1, 2018.
As a pioneer and leader from day one, he is now one of the responsible founding field leaders for sales in Germany, UK, Netherlands and numerous other European countries.
Dirk, who lives with his wife Kerstin in Marbella on the Andalusian Mediterranean coast, is someone who always looks positively into the future and

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