LifeVantage (Nasdaq:LFVN ) a Triple A classified opportunity by Business For Home, concluded its Global Convention over the weekend after four days of company updates, trainings, and introducing a new product line. The event drew over 4,700 registrants from more than 10 countries to the Salt Palace Convention Center in Salt Lake City, Utah.
LifeVantage CEO Darren Jensen kicked off the convention by recapping the company’s recent success in Europe, it’s successful launch in Taiwan, and being recognized with a Stevie Award at the International Business Awards in London earlier this month.
His attention, however, quickly turned to three key strategic initiatives the company is currently focused on, including an ongoing effort to “transcend transaction,” continue to turn technology into a competitive advantage, and better tell the company’s opportunity story.
“In order to continue to succeed, we must transcend transaction,” Jensen said.
“We have to offer our customers more than products – we need to continue to create a movement.”
It’s a movement that, according to the numbers, is gaining traction. LifeVantage has seen a significant increase globally in basket size the past 12 months in the wake of the company’s Vitality Stack launch and increased customer and distributor retention across the board.
LifeVantage’s biohacking community now
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LifeVantage CEO Darren Jensen Awarded With The Business For Home Turn Around Award 2018
by Ted Nuyten • • 0 Comments
Business For Home is pleased to present its Turn Around Award for 2018 to LifeVantage’s CEO and president, Darren Jensen.
This award is given each year to a CEO of a multi-level marketing company who demonstrates the ability to transform and turn a company around.
Darren Jensen, 49, has helped turn the company into one of the preeminent publicly-traded biohacking companies in the world. A biohacker in his own right, Jensen has emerged as a thought leader in the field of nutrigenomics.
The company isn’t just building a product line but a community of biohackers and, as a result, is transcending transaction. People are not only identifying with LifeVantage products, but the company and its biohacking position are becoming part of people’s identity.
Throughout his tenure at LifeVantage – and even more particularly in 2018 – has helped lead the industry into the next era of network marketing.
He’s done so by leveraging trends that are shaping the future and by cutting through the disruptive market forces that are changing how the industry does business.
“We have identified trends that are shaping the world today and positioned ourselves in front of those trends,”
Jensen said.
“And we’ve done it in unique and exciting ways that make network
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Question Everything – The Principle of Asking Great Questions In Network Marketing
by Ted Nuyten • • 0 Comments
This article is written by Darren Jensen, CEO LifeVantage and has many golden nuggets for any network marketing professional 🙂
The famous philosopher, Bertrand Russell once said, “It’s a healthy thing now and then to hang a question mark on the things you have long taken for granted.”
I started asking questions during my first job in direct sales (in fact, if you asked my mentor, he’d probably say I asked too many questions). I was working for a large company that was growing fast.
We began to hire people from outside of our industry – well-known and highly respected names from the world of retail joined our ranks. Naturally, many didn’t have the same passion that I did for direct sales, and it was frustrating at times. So one day I sat down with my mentor who happened to be the COO at the time. I asked him why we were hiring so many outsiders. His response, changed my career.
“Darren, companies value other companies’ experience.”
In that moment I realized that in order to make my company great, I had to understand what made other companies great. There had to be principles behind their success. And I started a life-long mission to understand them.
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LifeVantage Expands In Europe Launches In Austria
by Ted Nuyten • • 0 Comments
As part of its ongoing commitment to Europe, LifeVantage (Nasdaq:LFVN) has formally expanded into Austria.
The new market opened September 1 and is open for both distributor enrollments and orders, as well as customer orders.
“This is yet another step forward in expanding our strategic footprint throughout Europe and a key part of the larger European plan,”
said Dave Fleming, Senior Vice President of Global Field Development Americas/Europe.
“With experienced market leadership in place, we anticipate great things moving forward in Austria.”
Similar to Germany, LifeVantage will initially offer its flagship Protandim Nrf2 Synergizer®, its complete TrueScience® Beauty System – the company’s popular line of Nrf2-enhanced skin care products – and its probiotic supplement known in Europe as Pro+.
Select LifeVantage products were recently made available in Austria – and six other countries – for the first time in April on a not-for-resale basis as part of LifeVantage’s new Global Customer Acquisition Program.
Since that time, Austria has shown promise in a relatively short period of time, and the company anticipates it playing an important role in expansion into other European markets.
With the addition of Austria, LifeVantage now has a formal presence in 13 markets in North America, Europe, Australia, and Asia.
“This latest expansion is emblematic not only
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LifeVantage CEO Named To DSA Board of Directors
by Ted Nuyten • • 0 Comments
Darren Jensen, CEO and President of LifeVantage Corporation (Nasdaq:LFVN), was recently elected to the Direct Selling Association’s (DSA) Board of Directors. He is one of six new directors elected to the board.
“I am pleased that Darren Jensen has been elected to serve on the Direct Selling Association’s Board of Directors,”
said Joseph N. Mariano, President of the Direct Selling Association.
“Direct selling is poised to play an increasingly dynamic role in what is emerging as the future of retailing, and the spirit of entrepreneurship that has enabled Darren to lead LifeVantage to empower its independent contractors in exciting new ways will be an asset to DSA’s board as we continue to write direct selling’s next chapter.”
The Direct Selling Association is a national trade association that represents the direct selling industry and advocates on behalf of its 200-plus member companies. The board consists of 22 industry leaders who serve as officers and directors, as nominated and elected by their peers.
Jensen will serve a three-year term as a board director through 2021.
“I have been associated with the Direct Selling Association for the better part of 30 years and am grateful for this opportunity to be able to give back and serve in this capacity,”
Jensen said.
“I
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LifeVantage Q4 Sales Up 6.7% To $54.0 Million
by Ted Nuyten • • 0 Comments
LifeVantage Corporation (Nasdaq: LFVN) today reported financial results for its fourth quarter and full fiscal year ended June 30, 2018.
Fourth Quarter Fiscal 2018 Highlights:
Revenue increased 6.7% to $54.0 million year over year and 6.9% sequentially;
Revenue in the Americas increased 4.7% year over year and 6.6% sequentially. Revenue in Asia/Pacific & Europe increased 13.3% year over year and 7.8% sequentially;
Active independent distributors were consistent with the third quarter of 2018 and active customers increased 5.5% sequentially;
Adjusted EBITDA increased 58.8% year over year to $5.2 million;
Earnings per diluted share were $0.21, up from $0.01 in the prior year period; and
Adjusted earnings per diluted share were $0.20, up from $0.04 in the prior year period.
* All year over year growth rates compare the fourth quarter of fiscal 2018 to the fourth quarter of fiscal 2017. All sequential growth rates compare the fourth quarter of fiscal 2018 to the third quarter of fiscal 2018.
Fiscal Year 2018 Highlights:
Revenue increased 1.9% to $203.2 million;
Revenue in the Americas increased 0.5% and revenue in Asia/Pacific & Europe increased 6.1%;
Active independent distributors decreased 1.6% and active customers increased 3.6%;
Adjusted EBITDA increased 13.9% to $14.9 million;
Earnings per diluted share were $0.41, compared to $0.11 in fiscal 2017; and
Adjusted earnings per diluted share were $0.51, compared to $0.27 in fiscal 2017.
*All growth rates compare fiscal 2018 to fiscal 2017.
”We are very pleased to finish fiscal 2018 on a strong note, exceeding our
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LifeVantage Vitality Stack Receives Bronze Stevie Award
by Ted Nuyten • • 0 Comments
LifeVantage Corporation (Nasdaq:LFVN ) has been awarded a Bronze Stevie Award for Best New Product or Service of the Year in the Health and Pharmaceuticals category in the 2018 International Business Awards®. LifeVantage received the award for its Vitality Stack™Packets, a portable companion to the company’s popular Vitality Stack.
The awards program was created in 2002 to honor and generate the achievements and positive contributions of organizations and working professionals worldwide. Since then, it has become one of the business’ most coveted prizes. The International Business Awards® are open to all organizations worldwide and include categories to honor accomplishments in all aspects of work life.
This year, the International Business Awards drew over 3,900 nominations from organizations of all types in more than 74 countries around the world. Winners were determined through more than two months of judging by the average scores of more than 270 professionals worldwide. The awards will be presented during a gala event in London, England, on October 20.
“We are honored to be recognized as a Stevie Award-winner,”
said LifeVantage President and CEO Darren Jensen.
“It confirms what we’ve known all along – that the Vitality Stack represents a breakthrough system of products for biohackers and any health-minded individual. It’s making a
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Adam Paul Green Achieves Pro 4 Rank With LifeVantage
by Ted Nuyten • • 0 Comments
Adam Paul Green, has achieved the Pro 4 rank with LifeVantage in his second month with the company (Nasdaq: LFVN).
Having spent 16 years in the Network Marketing Industry working as a Manufacturer for other companies, and as a Product Developer (Skin Care, Dental Care, Body Care, Hair Care), Green deeply understands the impact of the MLM industry and the true power of the Direct Sales business-model from every possible angle; which is very unique to him.
Adam stated:
“After so many people in MLM disappointed me over my 12 year career, I thought I was done with Network Marketing for good. Good riddance!
I really wanted to be done, actually.
However, LifeVantage changed that perspective for me by showing me that there are great people in the industry, highly experienced corporate leaders, who genuinely do care about doing the right things for both business-building distributors and product consumers.
I have the upmost respect for LifeVantage Executives: Darren Jensen, Justin Rose, Dave Flaming, Kevin McMurray, Courtland Pearson, Eric Marchant, Carsten Marx, and Kelly Rich.
Thank you for restoring my faith in the industry.”
Starting over ‘from scratch’ with a brand new company is always a daunting challenge. One’s faith is tested. Avoiding old pit-falls is critical. Focusing
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LifeVantage Transform Sales Through Artificial Intelligence
by Ted Nuyten • • 0 Comments
Gig Economy Group (GEG), a Business Process Management (BPM) Platform and LifeVantage Corporation (Nasdaq:LFVN), a pioneer in Nutrigenomics, today announced a strategic partnership designed to enable direct sales businesses and membership organizations to create and support a more informed and successful sales force and to significantly increase revenue by leveraging machine learning.
The collaboration is transforming sales support by proactively delivering personalized training, content and suggested actions at the moment of impact.
The GEG engine provides automated intelligence by tracking what content and actions are most successful, analyzing sales outcomes, and delivering updated best-practices in real-time across the organization.
“The GEG platform has fundamentally changed our training and support for all LifeVantage consultants, providing confidence and increasing revenue for everyone,”
stated Darren Jensen, CEO, LifeVantage.
“Additionally, it has provided us unprecedented visibility into our business which allows us to pivot faster versus waiting for revenue numbers to indicate momentum shifts.
Lastly, it has replaced three separate applications, therefore making everyone’s life simple and more efficient.”
Machine learning and a unique approach to AI enables GEG to harness the power of human knowledge and experience to proactively surface and present the most appropriate content or action for each individual user in every situation that they face.
GEG
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Top Leader Adam Paul Green Joins LifeVantage
by Ted Nuyten • • 0 Comments
Adam Paul Green joins LifeVantage latest surging team to help establish the RyFryGroup.com
Ryan Fry has a successful history in Network Marketing.
RFG’s vision is to build self-abundance, create wealth, improve health and inspire team members to expand their natural talents through personal self-development of clear sales tools, useful technology and energized personal recognition.
The Ry Fry Group develops tools, provides inspired training and supports network marketers with timely coaching. Developing professional, self-abundant MLM Distributors to succeed. Ry Fry Group leads the home-based-business industry with its On-Demand Training Platform that educates, resolves concerns and provides simple to learn solutions.
RFG has reinvented the MLM space with its APP and is defining the future of MLM with new technology that allows an individual a personalized internal-evaluation of daily needs and self-awareness to discover solutions. Adam Paul Green brings unprecedented experience to RFG having been a top earning Distributor, Supplier, Manufacturer and also Product Developer to the MLM industry for over 20 years.
A study by the National Institute for Aging (NIA) discovered that Protandim® NRF2 Synergizer was the only product clinically shown to extend the median lifespan of male mice by 7%. Protandim® also has been shown to reduce oxidative stress in humans by 40% in 30 days (PubMed https://www.ncbi.nlm.nih.gov/pubmed/?term=protandim 23 Studies).
Protandim® NRF2 Synergizer is a