LifeVantage Corporation (Nasdaq: LFVN), has launched its much-anticipated PhysIQ™ Smart Weight Management system.
The company announced the PhysIQ product line during its Global Convention in October, then hosted a live cyber-launch that was broadcast worldwide through the company’s website.
The live telecast was viewed in 21 countries, had more than 11,000 unique views, and had an estimated audience of nearly 50,000 viewers. The company will execute its international roll out plan for the PhysIQ™ product line throughout fiscal 2016 and 2017.
“Our objective is to have a cohesive product offering that is unique and exclusive to LifeVantage, and provides optimal health for everyone,” said LifeVantage President and Chief Executive Officer, Darren Jensen.
“PhysIQ fits perfectly within our philosophy of science-based products that are safe, effective, and easy to share.”
“It is a comprehensive product