Thanks to the generosity of Isagenix and the company’s independent distributors, customers, and employees, the newly established Isagenix Legacy Foundation raised $2.3 million during its first 24 hours of fundraising, exceeding the $2 million goal.
100 percent of the donations will fund grants to nonprofit organizations that further the Foundation’s mission to provide healthy nutrition for underserved children, wellness education for all, and aid for those affected by natural disasters.
“Jim and I are so moved by how the Isagenix family has embraced the Foundation,” said Kathy Coover, Isagenix co-founder and executive vice president. “Our company and those connected to it have a long history of contribution, so we knew we would see a positive response, but people have truly gone above and beyond. Together, we will demonstrate the power of collective impact to leave an enduring legacy in communities around the world.”
That collective impact was clearly demonstrated during the Foundation’s Aug. 6 launch at the Isagenix Global Celebration 2018 event in Nashville, Tennessee. While onstage, the Coovers pledged to match every dollar raised for the Foundation during the first 24 hours of fundraising, up to $1 million. Due to the impressive response, the Coovers are donating $1 million.
“Kathy and I are