We Believe in Women Before They Believe in Themselves
Mary Kay Ash built this Company on a dream to enrich women’s lives around the world. What began in 1963 as a small act of courage has become a timeless beauty brand built on purpose – transforming lives and igniting self-growth. Today, Mary Kay stands as a beacon of women’s empowerment, operating in more than 40 markets worldwide and recognized as one of the world’s most beloved consumer brands.
A Business With Purpose at its Heart
For more than 60 years, the Mary Kay selling opportunity has been at the heart of everything we do. We believe every woman deserves the chance to build something of her own – on her own terms. Through direct selling, we are proud to foster a low-risk pathway to independent entrepreneurship that evolves with the needs of women and consumers at every stage of their lives.
The Mary Kay opportunity empowers women around the world to build their business on their own terms, selling high-quality Mary Kay® products, sharing beauty and confidence within their communities, and earning a supplemental income with flexibility and freedom. Each Independent Beauty Consultant is a small-business owner who turns passion into purpose and purpose
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Exigo Launches New Website and Releases Exigo AI Beta
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Dallas, Texas – Exigo, the leading enterprise platform for the direct selling industry, today announced the launch of its redesigned website alongside the beta release of Exigo AI, a new capability designed to help direct selling companies better understand and act on the data already within their Exigo platform.
The new website reflects Exigo’s evolution as both a platform and a company. It places greater emphasis on clarity, product depth, and the realities of supporting large, complex organizations operating across markets and channels. The updated experience is designed to help prospective and existing customers better understand what Exigo does today and how the platform supports their business over time.
Alongside the website launch, Exigo introduced Exigo AI, an embedded large language model that allows organizations to interrogate their Exigo data using natural language. Rather than relying solely on static reports or custom queries, teams can ask questions directly and receive clear, contextual responses grounded in their own operational data.
Exigo AI is designed to help organizations move faster in understanding performance, identifying trends, and answering questions that often require manual analysis or specialized expertise. Early use cases focus on providing leadership, operations, and field support teams with quicker access to insight, without adding new
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60+ Years of Empowering Women Through Direct Sales with Mary Kay
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We Believe in Women Before They Believe in Themselves
Mary Kay Ash built this Company on a dream to enrich women’s lives around the world. What began in 1963 as a small act of courage has become a timeless beauty brand built on purpose – transforming lives and igniting self-growth. Today, Mary Kay stands as a beacon of women’s empowerment, operating in more than 40 markets worldwide and recognized as one of the world’s most beloved consumer brands.
A Business With Purpose at its Heart
For more than 60 years, the Mary Kay selling opportunity has been at the heart of everything we do. We believe every woman deserves the chance to build something of her own – on her own terms. Through direct selling, we are proud to foster a low-risk pathway to independent entrepreneurship that evolves with the needs of women and consumers at every stage of their lives.
The Mary Kay opportunity empowers women around the world to build their business on their own terms, selling high-quality Mary Kay® products, sharing beauty and confidence within their communities, and earning a supplemental income with flexibility and freedom. Each Independent Beauty Consultant is a small-business owner who turns passion into purpose and purpose
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Stemtech Welcomes Dr. Zahooruddin to Its Life Sciences Advisory Board
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Naples, Florida – Stemtech Corporation, the global leader and pioneer in stem cell nutrition, is proud to appoint Dr. Zahooruddin, MBBS (MD), DAASCP to the Stemtech Life Sciences Advisory Board.
President & COO, John W. Meyer stated:
“We are pleased to have Dr. Zahooruddin join the Stemtech Life Sciences Advisory Board, along with Stemtech Corporation Chief Scientific Officer, Dr. Lizette Leos, MD, and Dr. Enrique Martinez, MD. Their combined knowledge and expertise creates a tremendous scientific / medical collaboration to improve the quality of life for many people through utilizing Stemtech’s stemceutical™ products. Together they will expand our science with new and innovative products. Dr. Zahooruddin has been using Stemtech products since 2010 for his patients in his practice in Pakistan.”
Dr. Zahooruddin is a board-certified stem cell physician, internationally trained stem cell and regenerative medicine physician and wellness expert with over 20 years of clinical and regenerative medicine experience. He is a diplomate of the American Academy of Stem Cell Physicians (AASCP, USA) and fellow of leading international stem cell and cell therapy associations in the USA and Europe. Dr. Zahooruddin’s expertise spans stem cell therapies, functional nutrition, metabolic optimization, and lifestyle medicine, focusing on reversal of diabetes, hypertension, cardiovascular disease, and metabolic disorders. He also specializes in
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Florida Direct Sellers & Consumers Coalition (FLDSCC) Launches at Florida Capitol: A New Model for Advocacy
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The Florida Direct Sellers & Consumers Coalition (FLDSCC) officially launched last week with a two-day kickoff event at the Florida Capitol in Tallahassee, bringing together Florida lawmakers, industry leaders, company partners, and advocacy organizations for a coordinated effort focused on protecting consumers and preserving opportunity within the direct selling channel.
Founded and led by Gordon Hester and Rep. Ryan Chamberlin (R) FL, the Coalition was formed to create a proactive, educational bridge between policymakers and the direct selling profession — one rooted in transparency, ethical standards, and an accurate understanding of how modern direct selling operates.
Direct Engagement With State Executive and Legislative Leaders
Throughout the event, Coalition leadership and participating members held in-depth discussions with Florida’s executive branch and legislative leaders, emphasizing fair regulation, consumer protection, and policies that preserve entrepreneurial opportunity without undermining legitimate business models.
Click to Watch Video (1 minute)
Legislators and VIPs in attendance included:
James Uthmeier, Florida Attorney General
Jay Collins, Florida Lieutenant Governor
Blaise Ingoglia, Florida Chief Financial Officer
Sam Garrison, Speaker of the House Designate (2026–2028)
Mike Redondo, Speaker of the House Designate (2030–2032)
Rep. Fiona McFarland, Chair, Information Technology and Budget & Policy Subcommittee (Sarasota)
Rep. Danny Alvarez, Chair, Criminal Justice Subcommittee (Hillsborough)
Rep. Will Robinson, Chair, State Affairs Committee (Manatee)
Rep. Traci Koster, Chair, Civil
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Leader of Leaders Mastermind in Costa Rica Brings Together Top Network Marketing Leaders for Collaboration
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A recent three-day leadership mastermind in Costa Rica brought together nearly 30 senior field leaders and company executives from close to 20 network marketing brands, creating a rare cross-company environment focused on collaboration, standards, and the long-term health of the profession.
Hosted by Rob Sperry, founder of The Game of Networking, the Leader of Leaders Club, and author of multiple leadership books including Built to Last in Direct Selling, the gathering was intentionally designed for depth rather than scale. Participation was limited, discussions were candid, and the environment emphasized contribution over visibility. There was no posturing, no compensation comparisons, and no competitive positioning between companies. The tone of the room was future-focused, grounded, and notably absent of ego.
Participants included high six- and seven-figure earners, returning mastermind veterans, first-time attendees, and multiple company owners. What unified the group was not title or tenure, but a shared commitment to elevating leadership, culture, and execution within the profession.
Conversations centered on topics that directly impact sustainability in network marketing, including retention, onboarding systems, the best ways to leverage AI, leadership development, field-corporate alignment, and building cultures that duplicate without burnout. Leaders were equally open about sharing challenges as they were successes, creating an environment of trust
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მომავალზე ორიენტირებული ქართველი მეწარმის გზა — Greenway Global-თან ერთად
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1988 წელს, თბილისში დაბადებული სოფიო შუბითიძე წარმოადგენს მეწარმეთა ახალ თაობას, რომელიც ჩამოყალიბდა ციფრული ტრანსფორმაციის, პირადი ამბიციისა და ეკოლოგიური პასუხისმგებლობის პირობებში. მისი პროფესიული გზა ასახავს დამოუკიდებლობის, მიზანდასახულობისა და მდგრადი წარმატებისკენ თანმიმდევრულ სწრაფვას.
სოფიომ კარიერა ძალიან ადრეულ ასაკში დაიწყო. მხოლოდ 15 წლის იყო, როცა სხვადასხვა საოფისე გარემოში დაიწყო მუშაობა, სადაც პრაქტიკული გამოცდილება მიიღო და ძლიერი სამუშაო ეთიკა ჩამოუყალიბდა. პარალელურად ის სწავლობდა უნივერსიტეტში ფსიქოლოგიის მიმართულებით — მისმა პროფესიამ შემდგომში დიდი გავლენა მოახდინა მის ლიდერულ სტილზე და ადამიანებთან მყარი პროფესიული ურთიერთობების ჩამოყალიბებაზე.
მნიშვნელოვანი გარდამტეხი მომენტი მის ცხოვრებაში 24 წლის ასაკში დადგა, როდესაც მან ონლაინ მუშაობის პოტენციალი აღმოაჩინა. იმ პერიოდში, როცა საქართველოში დისტანციური და ციფრული კარიერები ჯერ კიდევ განვითარების საწყის ეტაპზე იყო, სოფიომ გაბედულად აირჩია ეს გზა. მას შემდეგ ის მუდმივად ონლაინ მუშაობს, ერგება ტექნოლოგიურ ცვლილებებსა და გლობალური ბაზრის ტენდენციებს.
2019 წელს მისი პროფესიული გზა კიდევ უფრო მნიშვნელოვან ეტაპზე გადავიდა, როდესაც მან გაიცნო კომპანია Greenway Global-ი, რომელიც საერთაშორისო დონეზე ოპერირებს, მათ შორის გერმანიაშიც. სოფიომ თავიდანვე დაინახა ბრენდის ღირებულება — ექსკლუზიური, ინოვაციური და ეკოლოგიურად სუფთა პროდუქტები. მისთვის ეს მხოლოდ ბიზნეს შესაძლებლობა არ ყოფილა; ეს იყო პროექტი, რომელიც სრულად შეესაბამებოდა მის ღირებულებებს და რის გამოც მას ჰქონდა განვითარების დიდი პოტენციალი საქართველოში.
მტკიცე გადაწყვეტილებით, სოფიომ აიღო პასუხისმგებლობა Greenway Global-ის განვითარებისათვის საქართველოში. მისთვის ეს საქმიანობა გახდა ფინანსური თავისუფლების, პროფესიული დამოუკიდებლობისა და პირადი ავტონომიის
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The Journey of a Georgian Entrepreneur Committed to the Future — With Greenway Global
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Born in 1988 in Tbilisi, Georgia, Sofio Shubitidze represents a new generation of entrepreneurs shaped by digital transformation, personal ambition, and environmental awareness. Her career path reflects a steady pursuit of independence, purpose, and sustainable success.
Sofio entered the workforce at an early age. At just 15 years old, she began working in various office environments, gaining practical experience and developing a strong work ethic.
At the same time, she pursued university studies in psychology, a field that would later influence her leadership style and her ability to build meaningful professional relationships.
Sofio Shubitidze, Greenway Global – GM 1 Pro
A major turning point came when she was 24, as she discovered the potential of online work. At a time when remote digital careers were still emerging in Georgia, Sofio embraced this new professional model. Since then, she has continuously worked online, adapting to technological evolution and global market trends.
In 2019, her professional journey took a significant step forward with her introduction to Greenway Global, a company operating internationally, including in Germany.
Sofio was immediately drawn to the brand’s focus on exclusive, innovative, and environmentally friendly products. More than a business opportunity, she recognized a project aligned with her values and saw strong potential for expansion in her home country.
Determined to move forward,
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ShopIQ Appoints Rodger Smith as President and CEO
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Dallas, TX — ShopIQ, a Shopify-integrated commerce platform serving direct selling and community-driven commerce models, announced that Rodger Smith has joined the company as President and CEO.
Smith brings more than two decades of experience at the intersection of direct selling, affiliate marketing, and platform technology. He has built large-scale distributor organizations, advised executive teams across the industry, and led the modernization of commerce platforms used by some of the most recognizable brands in direct selling.
His appointment comes as more direct selling companies explore how to integrate Shopify into their ecommerce operations while addressing the unique structural requirements of the business model.
“I’ve spent most of my career working with direct selling companies that want to grow without losing their identity,”
said Rodger Smith.
“One thing has become unmistakably clear. Shopify is the future of ecommerce. Direct selling companies need a modern, stable foundation so they can stop worrying about infrastructure and focus on delivering great products, empowering their field, and building real trust with customers. The hard part has never been vision. It’s been architecture. That’s why I’m excited about what we’re building at ShopIQ. This intersection is where the future of direct selling will be built, and it’s where I’m spending the next
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Primerica Canada Celebrates 40 Years of Supporting Families with Financial Services
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Company Sustains Strong Momentum Heading Into 2026 with Record-Breaking Year in 2025
Mississauga, Ontario – Primerica Canada is celebrating 40 years of supporting families with financial services. Since its founding in 1986, Primerica Canada has grown from a small start-up operation into a leading provider of financial products and services to middle-income families throughout Canada.
“Over the past 40 years, we have had a strong track record of success that continued with a record-breaking 2025,”
said John Adams, CEO of Primerica Canada.
“In 2025, Primerica Canada grew its licensed sales force to over 11,100 life-licensed representatives who helped families work toward achieving their financial goals. We issued over C$16.7 billion in term life insurance, bringing coverage in force to a record C$157 billion in Canada. Most importantly, we paid more than C$160 million in death claims, providing critical support to families when it mattered most. We also helped clients invest over C$2.6 billion toward their future and pushed assets under management to a record C$27 billion.”
Adams added,
“We are well equipped to sustain growth and serve our clients coast to coast as new Canadian life-licensed representatives grew 25% in 2025, solidifying our position as the country’s largest life-licensed sales force. Our licensed representatives located