Tag Archive for Leadership Spotlight

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Alejandro García Named President of Ecuador’s Direct Selling Association

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Alejandro García, General Manager of Ecuador for 4Life, has been named the 2025–2027 President of the Asociación Ecuatoriana de Venta Directa (AEVD), Ecuador’s Direct Selling Association.  García began as 4Life’s General Manager of Ecuador in 2021. This prestigious new appointment recognizes García’s leadership, experience, integrity and commitment to the industry at large.
During his tenure as President of AEVD, García will focus on strengthening the credibility of the sector—promoting ethical practices among associated companies—and generating initiatives that benefit consumers throughout the country and South America. AEVD in Ecuador is comprised of 18 multinational companies.
Preston Richards, Senior Vice President of 4Life, shared:

“We are grateful for Alejandro’s leadership in Ecuador. He will make significant contributions to AEVD.”

Top executive leaders at 4Life continue to serve the profession and direct selling globally in various leadership roles within Direct Selling Associations:

4Life President and CEO Danny Lee has served as Chairman of the USA Direct Selling Association (DSA) for two terms.
Regional 4Life Vice President of Europe Rafael Fernández serves as Vice President of the Spanish Association of Direct Selling Companies (AVD).

Since David and Bianca Lisonbee founded 4Life in 1998, the company has been committed to world leadership, corporate social responsibility, and philanthropy wherever 4Life conducts business.
4Life, The

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Should You Bother Attending a Company Generic Network Marketing Event?

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OPINION | By Ray Higdon, Industry Trainer, Founder of Rank Makers
First of all, I want to share that those of you who know me know that I have actually run a generic network marketing event for 11 years — most recently branded Faith Over Fear. This article is NOT about attending one of my events — just want to make that clear from the get-go!
But the question is serious:

Should you bother attending a generic network marketing event?

Today I will share why I believe the answer is a resounding YES, and the event I highly suggest you attend.
Let’s Be Honest
The network marketing profession is awesome.
You can make as much money as you want with very little overhead, and it’s created residual income for so many people who might never have experienced that otherwise. But the profession has had a rough go over the last few years.
Let’s not list all the companies that have either shut their doors or transitioned out of the model — there are too many.
Let’s not write out all the things that aren’t perfect about the profession — and there are many.
Let’s instead continue to answer the question of attending a generic network marketing event.
Why Attend?
First of all

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Kris Kamras – Zinzino Royal Ambassador and the New Definition of Freedom

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IN THE SPOTLIGHT
“Most people realize too late that they won’t have time to get rich.”
—Kris Kamras, Zinzino Royal Ambassador
Kris Kamras didn’t just become one of the youngest top leaders at Zinzino—he has become a voice for a generation realizing that true freedom doesn’t necessarily start with a company car.
Before he even turned 20, Kris knew he wanted to live life on his own terms. Today, he mentors, travels, speaks, and has the attention of people who dismissed him eight years ago. His story isn’t just about network marketing—it’s about the power of choice. And most importantly: there is always an alternative pathway.
– Why do you believe young people today don’t have time to get rich if they follow the traditional pathway?
Because most traditional pathways are too slow. The classic career trajectory no longer offers real security—just the illusion of it. Go to university, gain 5–10 years of work experience, maybe climb to a mid-level or executive role. By that time, the most energetic years of your life are gone—while the world changes faster than ever. If you’re 22 today, you simply can’t afford to “just study” until 35 and only then “start your life.” We don’t have that kind

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From Burnout to Breakthrough: Jen Purga Joins MWR Life to Champion a Global Mission of Digital Freedom and Impact

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Network Marketing Powerhouse Brings Two Decades of Experience and a Mission to Help 10,000 Families Thrive.
In a move creating major waves across the network marketing industry, Jen Purga, a multi–7–figure earner, international speaker, and transformational business strategist, has officially joined MWR Life, the global lifestyle platform redefining how people live, work, and travel.
With over 20 years of experience in sales, leadership, and digital entrepreneurship, Jen is known not only for the business empires she’s built but for the lives she’s changed. A wife of 23 years and mom to two teenage boys, Jen’s journey began with no followers and a $17 commission check, proof that success isn’t reserved for the elite but for those who lead with vision, consistency, and heart.
Jen shares:

“I didn’t have a big list or a fancy background. I had grit, faith, and a belief that if other women could do it, I could too.”

Her journey began during a deeply personal season—trading a fulfilling university administrator career for motherhood, and soon questioning her identity and financial future. In that moment of discomfort, she discovered network marketing through a product she genuinely needed. What started as a goal to earn $500 a month became a vehicle for global

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Vital Health Global Appoints Jorge A. Reyes as CEO to Lead North American Expansion and Global Growth 

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Vital Health Global proudly announces the appointment of Jorge A. Reyes as its new Chief Executive Officer, effective immediately. With more than 28 years of experience in training, business development, and sales leadership, Reyes brings a visionary and strategic approach to the company’s next phase of expansion—starting with aggressive growth throughout Mexico, the United States, and Canada. 
A seasoned leader with a proven track record of building high-performing teams and executing market development strategies across multiple countries, Reyes is uniquely equipped to lead Vital Health Global through its most ambitious chapter yet. His deep understanding of the direct selling industry, combined with a passion for empowering people, aligns seamlessly with the company’s mission. 

“Joining Vital Health Global is more than a new role—it’s a calling,”

said Reyes.

“We’re building something rare: a wellness company that’s not only grounded in science and affordability, but also structured to reward real people—whether they want to share products or build a business. It’s health, income, and purpose all in one place.” 

Founded in 2022, Vital Health Global has quickly earned a reputation for offering science-backed, adaptogenic formulas enhanced with nanotechnology—products designed to support hormone balance, improve mood, increase energy, and promote long-term wellness*. What sets the company

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The Digital Advantage: How BE Club is Reshaping the Direct Sales Landscape

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In an era where consumers spend hours daily on digital devices, BE Club is strategically positioning itself at the intersection of value and digital transformation in the Direct Sales industry.
High Demand. High Value.
BE Club offers AI, Trading Insights, and Education platforms that empower people to learn, earn, and grow in today’s fast-moving world. These platforms aren’t just digital—they’re built for what’s next.
As Moyn Islam, CEO and co-founder of BE Club notes:

“The digital revolution has transformed not just how businesses deliver value, but how customers expect to receive and interact with solutions.”

Beyond Digital: Creating Meaningful Value
Success in today’s market requires solving genuine problems with solutions that create tangible value for customers. The future of Direct Sales is decidedly product-led, reflected in BE Club’s impressive customer-to-affiliate ratio of approximately 70-30. Members genuinely use and benefit from the products rather than just selling them.
The BE Club Product Ecosystem
What truly differentiates BE Club is its comprehensive ecosystem of products designed to work together:
Education Platform: Level Up. Your Way.
Interactive learning paths, live sessions, and expert-led content built for all levels. Learn trading and business on your terms through in-depth courses on forex, crypto, trading fundamentals, and personal development.
AI-Powered Crypto Intelligence SaaS Platform: Clarity for the

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How to Build Generational Wealth: A Message from the CEO of The Super Patch Company

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OPINION | By Jay Dhaliwal, Founder & CEO, The Super Patch Company
Today, I want to speak candidly—not just as a CEO or entrepreneur—but as someone who’s spent the better part of three decades building, investing, and creating extraordinary wealth. Not the kind of wealth born from luck or privilege, but the kind that’s built from pattern recognition, courage, and conviction. This is not just a story about money. This is a story about vision. About legacy. About how you can position yourself—right now—to build generational wealth.
Let me take you on a brief journey through my own path and show you how we got here.
Step 1: Learn to See Around the Corner
If there’s one truth that has governed the last 30 years of wealth creation, it’s this:
Technology is the single greatest generator of wealth in human history.
To build true wealth, you need to master one fundamental skill: see the trend before it becomes obvious. Be early. Be curious. Be confident.
I learned this lesson young. Coming out of school, I watched as the software revolution exploded. Then, in 1996, something incredible happened—the Internet went public. Suddenly, everything was going online. It was clear to me that this massive influx of data and

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“For Such A Time As This…”

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OPINION | By Donna Johnson, ANMP Ethics Committee Chair
There are moments in history when silence is no longer an option.
This is one of those moments.
As Al Bala so passionately shared in his recent article, the abrupt closure of Modere, Rodan+Fields, Beachbody and others continues to send shockwaves through our profession. But these events aren’t just about a few companies’ collapse. It’s a seismic alert — exposing deep cracks formed by the intrusion of short-term, profit-driven entities who have no regard for the legacy, values, or people of Network Marketing.
The erosion of our compensation model, the abandonment of mentorship and residual income, and the “shiny object syndrome” that lures companies into transactional affiliate models — all of these are symptoms of a deeper issue: disunity and distraction.
We are circling the wagons and, worse, sometimes shooting inward.
As Chair of the Ethics Committee for the ANMP, and someone who has devoted decades to this profession, I say with urgency and love: We must do better. We must stop operating in silos, protect the sacred trust we’ve built, and unify our voice before it’s fractured beyond recognition.
A Lesson from Outside Our Profession
Last year, I had the opportunity to speak at the ANMP Annual

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Back To the Future—This Year’s ANMP Convention Is the New Tipping Point 

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OPINION | By Tom Chenault
The March 1992 issue of SUCCESS magazine was the first major national publication to give positive—much less enthusiastic—coverage to Network Marketing. (They still called it Multi-Level Marketing back then.) The headline was “We Create Millionaires.”
That edition outsold every other issue in the magazine’s storied near 100-year history.
It was a Tipping Point.
That flat-out endorsement of Network Marketing as a major league player in free enterprise from an esteemed business magazine helped establish our legitimate business model. We went from the “black sheep of business” to a respected leading-edge profession.
SUCCESS Magazine Cover, March 1992
A New Tipping Point is Coming
There’s another Tipping Point like that coming.
This August. In Dallas.
At this year’s Annual ANMP 2025 International Convention.
As ANMP board member Alfredo Bala wrote— and I love this line like crazy:

“The ANMP Annual Convention is essential for the future of Network Marketing.”

Why? Because it’s a “Back To the Future” moment for our profession. And the people who are leading this shift—a transition that looks a lot like a transformation—will all be there. And so, should you.
Remembering What Made Us Great
Our industry was built on a foundation of human connection. People-to-People. Belly-to-Belly. Eye-to-Eye.
It wasn’t about algorithms or automation. It was about relationships, friendships, partnerships… and

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Joe And Chana Navarro Achieve Highest Rank At LiveWave 

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Joe and Chana Navarro achieve Senior Presidential Director, the highest rank in LifeWave!
Joe and Chana found themselves at a crossroads—14 years into marriage, four daughters at home, and finances tighter than ever. After losing a business in 2019, Joe and his wife Chana had to move in with family. For years, they tried different careers and ventures, but it seemed like every door continued to shut.
All the while, they watched some of their closest friends—the Hosier’s, McDaniel’s, Plante’s, and Robbie Pearson—experience incredible success with LifeWave and the X39 patch. For 16 months, he observed from the sidelines as they changed lives and built momentum. But it wasn’t until the Navarro family hit a financial rock bottom that Joe knew it was time to act.
Joe and Chana Navarro Senior Presidential Director Video

Working with Mentors Who Duplicate Success
Joe and Chana are excited to be working with Network Marketing legends, Steve and Gina Merritt.
Joe says:

“Working with Steve and Gina Merritt is like plugging into a powerhouse of vision, strategy, and servant leadership. They don’t just teach success — they duplicate it in others!”

Launching with the THIS IS IT System
Joe jumped into LifeWave with determination. He credits much of his early success to plugging into

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