1988 წელს, თბილისში დაბადებული სოფიო შუბითიძე წარმოადგენს მეწარმეთა ახალ თაობას, რომელიც ჩამოყალიბდა ციფრული ტრანსფორმაციის, პირადი ამბიციისა და ეკოლოგიური პასუხისმგებლობის პირობებში. მისი პროფესიული გზა ასახავს დამოუკიდებლობის, მიზანდასახულობისა და მდგრადი წარმატებისკენ თანმიმდევრულ სწრაფვას.
სოფიომ კარიერა ძალიან ადრეულ ასაკში დაიწყო. მხოლოდ 15 წლის იყო, როცა სხვადასხვა საოფისე გარემოში დაიწყო მუშაობა, სადაც პრაქტიკული გამოცდილება მიიღო და ძლიერი სამუშაო ეთიკა ჩამოუყალიბდა. პარალელურად ის სწავლობდა უნივერსიტეტში ფსიქოლოგიის მიმართულებით — მისმა პროფესიამ შემდგომში დიდი გავლენა მოახდინა მის ლიდერულ სტილზე და ადამიანებთან მყარი პროფესიული ურთიერთობების ჩამოყალიბებაზე.
მნიშვნელოვანი გარდამტეხი მომენტი მის ცხოვრებაში 24 წლის ასაკში დადგა, როდესაც მან ონლაინ მუშაობის პოტენციალი აღმოაჩინა. იმ პერიოდში, როცა საქართველოში დისტანციური და ციფრული კარიერები ჯერ კიდევ განვითარების საწყის ეტაპზე იყო, სოფიომ გაბედულად აირჩია ეს გზა. მას შემდეგ ის მუდმივად ონლაინ მუშაობს, ერგება ტექნოლოგიურ ცვლილებებსა და გლობალური ბაზრის ტენდენციებს.
2019 წელს მისი პროფესიული გზა კიდევ უფრო მნიშვნელოვან ეტაპზე გადავიდა, როდესაც მან გაიცნო კომპანია Greenway Global-ი, რომელიც საერთაშორისო დონეზე ოპერირებს, მათ შორის გერმანიაშიც. სოფიომ თავიდანვე დაინახა ბრენდის ღირებულება — ექსკლუზიური, ინოვაციური და ეკოლოგიურად სუფთა პროდუქტები. მისთვის ეს მხოლოდ ბიზნეს შესაძლებლობა არ ყოფილა; ეს იყო პროექტი, რომელიც სრულად შეესაბამებოდა მის ღირებულებებს და რის გამოც მას ჰქონდა განვითარების დიდი პოტენციალი საქართველოში.
მტკიცე გადაწყვეტილებით, სოფიომ აიღო პასუხისმგებლობა Greenway Global-ის განვითარებისათვის საქართველოში. მისთვის ეს საქმიანობა გახდა ფინანსური თავისუფლების, პროფესიული დამოუკიდებლობისა და პირადი ავტონომიის
Tag Archive for Leadership Spotlight
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The Journey of a Georgian Entrepreneur Committed to the Future — With Greenway Global
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Born in 1988 in Tbilisi, Georgia, Sofio Shubitidze represents a new generation of entrepreneurs shaped by digital transformation, personal ambition, and environmental awareness. Her career path reflects a steady pursuit of independence, purpose, and sustainable success.
Sofio entered the workforce at an early age. At just 15 years old, she began working in various office environments, gaining practical experience and developing a strong work ethic.
At the same time, she pursued university studies in psychology, a field that would later influence her leadership style and her ability to build meaningful professional relationships.
Sofio Shubitidze, Greenway Global – GM 1 Pro
A major turning point came when she was 24, as she discovered the potential of online work. At a time when remote digital careers were still emerging in Georgia, Sofio embraced this new professional model. Since then, she has continuously worked online, adapting to technological evolution and global market trends.
In 2019, her professional journey took a significant step forward with her introduction to Greenway Global, a company operating internationally, including in Germany.
Sofio was immediately drawn to the brand’s focus on exclusive, innovative, and environmentally friendly products. More than a business opportunity, she recognized a project aligned with her values and saw strong potential for expansion in her home country.
Determined to move forward,
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Chris Atkinson Returns to DreamTrips: A Journey of Redemption, Leadership, and Coming Home
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Richmond, Texas – Veteran network marketing leader Chris Atkinson is making an exciting return to DreamTrips, a company that once felt like home and now welcomes him back with open arms.
After more than two decades of extraordinary success in the direct selling industry, Chris is ready to bring his experience, heart, and unwavering commitment to “people helping people” back to the DreamTrips family.
With a career spanning over 20 years, Chris has built massive organizations totaling more than 160,000 team members across multiple companies, driving over $3 billion in company revenue. He has consistently promoted to the highest ranks available, earned life-changing income, and even founded and owned his own MLM company.
Few leaders in the profession can match his track record of sustained growth, duplication, and top-level achievement.
Redemption, Purpose, and the Power of People
Yet for Chris, success has never been just about ranks, volume, or paychecks. His story is one of profound personal transformation that fuels everything he does in business and life.
“Before I found network marketing, my life was a mess,”
Chris openly shares.
“I struggled with drinking and drugs. I went to jail 22 times. Rock bottom finally came, and on July 28, 2001, I got sober – and I’ve stayed sober every single day since. That day changed everything.”
That turning point didn’t just save his life
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24-Year-Old Vanda Viktoria Nagy Reaches Director Rank at Zinzino
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Zinzino continues to showcase the rise of a new generation of leaders as Vanda Viktoria Nagy achieves the Director rank at just 24 years old.
Her success marks an important milestone – not only in her own career, but also as a strong signal of how the profession is opening up to younger, highly capable leaders.
Vanda’s path into network marketing was far from typical. Unlike most people in the industry, she was not introduced through an invitation, a presentation, or a company event. Instead, her journey began through everyday exposure and lived experience.
Three and a half years ago, she became part of the Kamras family—her mother-in-law is Ria Kamras, Zinzino’s first Global President leader.
Rather than being formally recruited, Vanda gradually grew into the industry. For several years, she worked behind the scenes, helping organize local team events and supporting the community, while closely observing how a large, international organization operates. This period became an intensive learning phase, giving her practical insight into leadership, structure, and long-term business building.
Six months ago, she made a clear and deliberate decision to step forward and build her own independent career within Zinzino.
While she had previously attended multiple Director trips as a family member, this
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Network Marketing Legend, Laurent Le Men, Finds His Home with MWR Life
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After a storied career of dizzying highs and crushing lows, industry titan Laurent is embarking on what he calls his “last race.” He believes MWR Life is poised to redefine not just the travel industry, but the very meaning of success.
At 45, Laurent has seen it all. He’s a veteran of the network marketing world, with 18 years of experience under his belt. He’s built empires, mentored thousands, and earned a fortune. He’s also tasted the bitterness of bankruptcy, the sting of betrayal, and the ache of a life out of alignment.
His journey began with a staggering €92,000 of debt. With his back against the wall, he turned to network marketing, not as a hobby, but as a lifeline.
“I never told myself ‘I’ll try,’”
he recalls.
“From day one and throughout my entire career, my motto has always been: succeed or succeed.”
And succeed he did. At his first company, he soared to the rank of Triple Diamond, earning over $10,000 a month within a year. Then at his next company, he built a colossal team of 25,000 people and was earning over €30,000 a month in less than two years.
But the view from the top wasn’t what he expected.
“I
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Summit Networkers impulsa un nuevo modelo de liderazgo global en One More International
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En el dinámico mundo del network marketing, pocas iniciativas han generado tanto impacto en tan poco tiempo como el sistema Summit Networkers. Bajo el liderazgo de Fernando González, Rubén Jara y Jonathan Díaz, esta estructura organizativa no solo ha acelerado el crecimiento dentro de One More International, sino que ha marcado un antes y un después en la forma de construir redes sostenibles y expansivas a nivel global.
Mientras que recientemente estos tres líderes fueron reconocidos como los nuevos Diamantes Imperiales, su historia de éxito va mucho más allá de un rango. Lo que verdaderamente destaca es cómo han logrado integrar visión, sistema y momentum en una fórmula ganadora.
📈 El sistema: Summit Networkers
Summit Networkers no es simplemente un equipo, es un modelo de desarrollo estratégico que combina:
Mentoría personalizada,
Duplicación profesional,
Herramientas digitales automatizadas,
Entrenamientos escalables multilingües,
Y una visión de expansión internacional basada en liderazgo con propósito.
Este enfoque permitió a Fernando, Rubén y Jonathan construir redes sólidas en países como México, Colombia, Perú, Argentina y España, adaptándose rápidamente a las características culturales y digitales de cada mercado.
“Creemos que el verdadero liderazgo no se trata de llegar arriba, sino de llevar a muchos contigo. Y para eso, necesitas un sistema real, no solo inspiración”
afirmó Rubén
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Summit Networkers Drives a New Model of Global Leadership at One More International
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In the dynamic world of network marketing, few initiatives have had as much impact in such a short time as the Summit Networkers system. Under the leadership of Fernando González, Rubén Jara, and Jonathan Díaz, this organizational structure has not only accelerated growth within One More International, but has also marked a turning point in how sustainable and expansive networks are built on a global scale.
While these three leaders were recently recognized as the new Imperial Diamonds, their success story goes far beyond a rank. What truly stands out is how they have integrated vision, system, and momentum into a winning formula.
📈 The System: Summit Networkers
Summit Networkers is not simply a team—it’s a strategic development model that combines:
Personalized mentorship,
Professional duplication,
Automated digital tools,
Scalable multilingual training,
And a vision for international expansion rooted in purposeful leadership.
This approach allowed Fernando, Rubén, and Jonathan to build strong networks in countries like Mexico, Colombia, Peru, Argentina, and Spain, quickly adapting to each market’s cultural and digital characteristics.
“We believe true leadership is not about reaching the top, but about bringing many with you. And for that, you need a real system, not just inspiration,”
said Rubén Jara during a recent broadcast with European leaders.
💡 The Strategic Decision:
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DSN Launches a New Podcast that’s Built to Last!
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Hosted by Rob Sperry, the podcast gives leading direct selling companies a powerful platform to share their stories.
Direct Selling News (DSN) provides value to direct selling executives through reputable, trustworthy journalism. Their mission is to share positive stories of companies building the right way, offering a direct counterpoint to the negative noise the industry receives. With that in mind, DSN announces the launch of their newest podcast, Built to Last, hosted by Rob Sperry.
Built to Last expands the DSN brand by actively engaging directly with the channel’s leading companies and inviting them to share their stories on the pod. It’s a unique opportunity for companies to engage with a credible third-party podcast that highlights the direct selling companies creating real impact through their vision, innovation and staying power.
The journalistic approach offers prospective distributors and customers a trusted, in-depth look at what makes featured companies stand out. Designed to be shared by corporate and field associates as a belief-building resource, each episode positions a featured company as trustworthy, future-focused and backed by the authority, reputation and objectivity of DSN.
Built to Last is a fresh, modern re-imagining of old-school third-party magazines like SUCCESS from Home. It allows companies to share their origin
Hot Business News Today
The Silent Killer of Momentum in Network Marketing (And Why Most Companies Won’t Talk About It)
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OPINION | By Todd Falcone, The Fearless Networker®
Let me get right to it.
People aren’t leaving your company because of the product. They aren’t bailing because the product is no good or too expensive.
They’re not leaving because the comp plan pays a few bucks less than the one next door. Most comp plans pay within relatively similar percentages points of each other.
And most of them aren’t even leaving because they “don’t want it bad enough.” They signed up because they WANTED to win. They DO want it.
They’re leaving because of one thing no one really wants to talk about:
Corporate misalignment with the field.
I’ve been in this profession for over 35 years. I’ve built big teams. Sold tens of millions in product. Trained top earners. Worked with company owners. Watched the inside of boardrooms and the grind of the field. I’m not going to say I’ve seen it all…but I’ve seen and experienced most.
And the thing I’ve seen time and time again:
Momentum dies when corporate stops listening.
The Disconnect That’s Costing You Millions
Distributors are in the trenches every day.
They’re the ones doing the Zooms, answering late-night texts, running events, closing deals, onboarding people, keeping the morale and enthusiasm high.
When they give feedback and it
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One More International Incorpora a Leidy Encalada Para Liderar las Operaciones y Apertura de Oficinas en Latinoamérica
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One More International acelera su expansión en LATAM: Leidy Encalada asume la Dirección Regional y marca el inicio de una nueva era.
2025 marca un punto de inflexión para One More International, la empresa líder en tecnología de bienestar transdérmico —presente en más de 50 países— ha iniciado su despliegue estratégico en América Latina, con un plan de expansión sólido en Colombia, Perú, Ecuador, Bolivia, Argentina, México y República Dominicana
Este paso trascendental no llega solo. Llega acompañado del fichaje de una figura clave en la industria del marketing multinivel: Leidy Encalada, quien asume el cargo de Directora Regional de Latinoamérica. Su llegada marca no solo el inicio de una nueva etapa para la compañía, sino también una oportunidad única para miles de líderes y emprendedores en la región.
Leidy Encalada: Experiencia, Liderazgo y Visión con Propósito
Hablar de Leidy Encalada es hablar de resiliencia, evolución y liderazgo transformador. Con más de una década de experiencia en el modelo de negocio multinivel, ha sido parte de algunas de las compañías más reconocidas del sector, ocupando puestos clave en la estrategia corporativa.
Desde sus inicios, Leidy ha demostrado una capacidad excepcional para adaptarse a nuevos mercados.
Su enfoque siempre ha estado guiado por valores: construir con propósito,