Originally reported by the Wall Street Journal:
Rick Goings, the chairman and chief executive of Tupperware Brands Corp. is spearheading a transformation at the American company known for its colorful food-storage containers.
The company, founded in 1939 by inventor Earl Tupper, is headquartered in Orlando but gets 60% of its revenue from emerging markets. Tupperware expects this percentage to rise to 80% in five years.
Rick Goings, chairman and chief executive officer of Tupperware Brands Corp. Tupperware Brands Corp.
Its largest market is Indonesia, a country where it’s been challenging for many retailers to expand because of poor transportation networks and stiff competition for retail space. Tupperware has found success in the world’s fourth-largest economy because its salespeople sell salad bowls and mini food processors to family and friends at home, often transporting the products by scooter or bus.
Globally, Tupperware’s sales force of 2.9 million is still largely made up of stay-at-home moms who hold Tupperware parties to supplement the family’s income. Yet increasingly, men are also throwing Tupperware parties.
Mr. Goings, 68, talked to The Wall Street Journal about how the 75-year-old company is adapting to a changing business model. Edited excerpts:
WSJ: Do people still have Tupperware parties?
Mr. Goings: Yes. But these kinds of products have been commoditized greatly in