Last week, the open waters between Miami and the Bahamas became the setting for a defining moment in the world of travel-based entrepreneurship. Aboard a special anniversary cruise, DreamTrips officially marked the relaunch of its brand, aligning the moment with its 20th anniversary and ushering in what many attendees described as the beginning of a powerful new chapter.
Departing from Miami and sailing to the Bahamas, the cruise brought together nearly 350 attendees for several days of connection, celebration, training, and unforgettable experiences. But what made the trip stand out wasn’t just the destination—it was the community that came to life onboard, reinforced by a symbol that was impossible to miss.
The iconic blue “YOU SHOULD BE HERE” sign—long associated with DreamTrips’ global movement—seemed to take over the entire ship. It appeared everywhere attendees looked: at events, gatherings, photo moments, and shared spaces. More than décor, it became a statement, a reminder, and a shared language for what the cruise represented.
A Community First, A Cruise Second
From the first day at sea, the sense of community was unmistakable. This was not a group of individuals sharing a ship—it was a connected, supportive, and welcoming community forming in real time, unified by shared experiences and a shared identity.
For first-time DreamTrippers, the experience was especially powerful. Many arrived excited about
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DreamTrips Relaunch: How It Started. How It’s Going.
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Days away from their official launch, Jefferson Santos, Co-Founder and Chief Visionary Officer, shares an update on DreamTrips:
Two months ago, we quietly flipped the switch.
No hype tour. No overpromising. Just a pre-launch in mid-November built on one simple conviction: people don’t want more stuff—they want more life.
Fast forward to today – just days away from the company’s official launch – and the numbers tell a very loud story.
We sold out the brand’s upcoming 20th Anniversary Cruise with more than 300 DreamTrippers onboard where the company will officially launch.
We’ve launched 50+ live trips—from foodie trips and supercar driving experiences to transformational journeys, and even a private party at Dracula’s Castle.
We’ve launched the company’s first incentive trip to a 5-star luxury resort on the Adriatic Sea in Croatia.
And we’ve announced the first free Founders DreamTrips for early 2027—Dubai and Playa del Carmen—before the official company has even officially launched.
That’s not momentum.
That’s product-market fit.
The Real Problem We’re Solving
Most subscription businesses struggle with one thing: retention.
People sign up excited… then forget why they joined.
Travel works differently.
When someone enrolls with DreamTrips, they’re not hoping to travel someday—they’re planning it. Our DreamTrips Points loyalty program makes already low-priced, curated trips even more accessible. When members can see their next trip, they stay. When they take that trip, they rebook.
The data from 20 years is undeniable:
Take
Hot Business News Today
DreamTrips Relaunches Global Travel Movement with Founders Level Membership and Sold-Out Launch Cruise
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DreamTrips, one of the most iconic names in travel and direct selling, is officially relaunching its legendary brand, marking the revival of a 20-year legacy that inspired millions to see the world together under the banner of its unforgettable slogan — “YOU SHOULD BE HERE”
For two decades, DreamTrips has defined what it means to combine community and adventure, bringing people from over 70 countries together through life-changing travel experiences. Now, as the brand celebrates its 20th anniversary, the company is stepping boldly into its next era — with new leadership, a renewed vision, and an electrifying new membership tier designed for those who want to be part of history.
The Founders Level: A Legacy Reimagined
At the heart of the relaunch is the Founders Level Membership, a limited-time offer created to honor those who helped build the DreamTrips legacy — and to invite a new generation of travelers to carry it forward.
Founders Level Members receive an exclusive benefit unmatched in the industry: a free Founders DreamTrip every year they maintain their membership. These trips are designed as unforgettable bucket-list experiences — a way for members to live the DreamTrips lifestyle to the fullest while connecting with like-minded adventurers around the world.
“This relaunch isn’t just about travel,”
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Maciah York Joins DreamTrips as Co-Founder and Chief Growth Officer: Leading the Next Era of Global Expansion
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As the DreamTrips brand celebrates its 20th anniversary by relaunching one of the world’s most beloved travel brands, the company is proud to announce Maciah York as Co-Founder and Chief Growth Officer.
With over a decade of global leadership experience, Maciah brings an unmatched combination of passion, discipline, and international perspective to DreamTrips’ next phase of growth. His appointment reflects a renewed commitment to rhythm, systems, and people-driven expansion.
A Global Leader in Rhythm and Growth
Maciah’s leadership journey began at just 18 years old when he entered the direct sales determined to become a leader worth following. That early commitment to growth and consistency became the foundation of his success.
Over the years, he has built thriving organizations across the United States, Europe, and Asia, spending several years living and leading in Japan and South Korea. There, he mastered not only the mechanics of global expansion but also the art of connecting across cultures.
“Building in Asia taught me rhythm,”
Maciah says.
“Success isn’t about sporadic effort — it’s about consistency, unity, and creating a culture that moves in harmony. Whether in Seoul or Tokyo, I learned that people everywhere want the same things: purpose, growth, and belonging.”
That rhythm now serves as the foundation
Hot Business News Today
Jefferson Santos Returns to DreamTrips as Co-Founder and Chief Visionary Officer
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The DreamTrips brand is turning 20—and it’s back, bolder, brighter, and more unstoppable than ever.
The world’s #1 travel club just made a monumental announcement: Jefferson Santos is returning as Co-Founder and Chief Visionary Officer.
For DreamTrips, this isn’t just another executive hire—it’s a historic homecoming. Jefferson Santos wasn’t just there at the start—he was the very first member of DreamTrips, 20 years ago. He comes back to guide the company into its next era of life-changing experiences.
A Legacy Reimagined
For 20 years, the DreamTrips brand has created a world of adventure for millions of travelers, delivering 30,000+ trips across 70+ countries. It’s a movement, a community, and a brand that transforms ordinary vacations into extraordinary memories.
Now, with Jefferson Santos returning, DreamTrips is not just honoring its legacy—it’s turbocharging its future.
With 29 years of network-marketing mastery, Jefferson Santos has built global organizations of more than 3 million people, been inducted into the Network Marketing Million Dollar Hall of Fame, and is an international best-selling author. Santos combines a proven track record with a deep personal connection to DreamTrips.
“DreamTrips has always been a part of me,”
said Santos.
“From being the very first member to now returning as Co-Founder and Chief Visionary Officer, this
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Jefferson Santos Achieves $100K Rank At MyDailyChoice
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MyDailyChoice is excited to announce that Jefferson Santos and his wife, Megan Santos, have reached their $100K Affiliate level.
A veteran in the industry with more than 25 years in the biz, this internationally known best-selling author and award-winning network marketer shows no sign of stopping.
Jefferson has amassed teams of 2.8 million people and generated over $3 billion dollars in revenue to become an eight-figure earner.
Additionally, Jefferson has produced more than 60 seven-figure earners as well as over 250 six-figure earners on his team. If that wasn’t impressive enough, Jefferson was also inducted into the Network Marketing Hall of Fame in 2018.
Jefferson and Megan Santos first emerged on the scene during the holidays when most network marketers take the month off, thus gaining dominance in the market share. Their success continued when transitioning to MDC, which first drew their attention thanks to the extensive House of Brands.
“One of the key things that got me excited about joining MDC is I’ve got teams exploding with different brands. In different parts of the world, we’re exploding in multiple countries within the House of Brands.”
Learn more about Jefferson’s chosen products at MyDailyChoice.com.
About MyDailyChoice:
Josh and Jenna Zwagil are passionate about providing a true