Zinzino (Zinzino AB) has today acquired the rights to the distributor database and associated customer register, inventory, and IP rights of US-based direct sales company Bodē Pro through an asset acquisition. This is another strategically important step in Zinzino‘s growth plans, which focus on improving personal health and well-being on a global level with innovative biotechnology and a groundbreaking product portfolio marketed through direct sales.
Bodē Pro is a global direct sales company in the health segment, operating primarily in North America and Japan. Its brand portfolio offers a range of innovative products in the health and wellness sector.
The business has a total annual turnover of approximately USD 7 million. The collaboration with Zinzino is expected to add growth through the synergies that arise in the joint networks, combined with Zinzino’s test-based product concept and Bodē Pro’s innovative product range. Profitability through the transactions will thus be able to develop well by utilizing Zinzino’s existing technical platform and organization.
The partnership will also accelerate Zinzino’s expansion in Japan, one of the most sought-after markets in the direct sales industry. Approximately 55% of Bodē Pro’s total revenue currently comes from the Japanese market.
According to the asset purchase agreement, Zinzino will pay a fixed purchase price of USD 2 million upon
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eXp Realty Launches in Japan, Marking Fourth Global Market Entry in 2025
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Japan joins eXp’s growing Asia Pacific region as more agents seek models offering freedom, ownership and global reach.
eXp Realty®, the largest independent real estate brokerage in the world and a core subsidiary of eXp World Holdings, Inc. (Nasdaq: EXPI), announced its official expansion into Japan, marking the company’s fourth international launch of the year, following Peru, Türkiye, and Ecuador.
“Agents in Japan have operated for years in a system that leaves little room for upside,”
said Felix Bravo, Managing Director, International at eXp Realty.
“It’s not about working harder, they already do. The problem is structural. Most models take too much and give too little in return. We’re bringing a platform that flips that equation. Better economics, real ownership, worldwide leverage. That’s what eXp is about.”
To kick off the launch, eXp will host a live welcome event in Tokyo on October 2, 2025, where company leadership will share the vision, model, and what this moment means for agents ready to take control of their business.
The Japan expansion strengthens eXp’s presence across Asia Pacific and advances its 2030 goal of reaching 50,000 agents in countries outside the U.S. With the most scalable business model in real estate, eXp supports solo agents running lean,
