Zinzino announces merger of It Works! into the Zinzino family of businesses for increased distribution power in North America and Europe
Zinzino (publ) (ZZ-B.ST) has today entered into an agreement, and simultaneously closed, to combine with the US-based direct sales company It Works! In an all-share transaction. Through the merger, Zinzino acquired the operational assets of It Works!’ US business, including inventory, distributor agreements, customer agreements, and IP rights, as well as 100% of the shares in It Works! Marketing International UC, an Irish unlimited company, and its wholly owned subsidiaries.
The fixed purchase price amounts to USD 30 million (the “Purchase Price”) which has been paid by Zinzino through a directed set-off issue of 1,843,840 B-shares in Zinzino (the “Directed Issue”). The Directed Issue has been resolved upon by the board of directors of Zinzino, based on the authorization of the Annual General Meeting. The subscription price in the Directed Issue amounts to SEK 145.62 per B-share, which corresponds to the volume weighted average price of Zinzino’s B-share two business days prior to the signing and closing of the transaction. In addition, an additional purchase price estimated to USD 4 million could be paid to It Works! during a five-year span
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IT WORKS!® Appoints Forrest Smith Chief Strategy Officer to Drive Next-Gen Innovation
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IT WORKS!®, a global leader in lifestyle and wellness products, has appointed Forrest Smith as Chief Strategy Officer. A proven entrepreneur and innovator, Smith will lead growth initiatives, innovation roadmapping, and cross-functional integration as the company continues its transformation into an industry trailblazer.
Smith brings a strong track record of entrepreneurial success, having founded, scaled, and sold multiple companies to Fortune 500 enterprises. Most recently, he served as Executive Director of Global Operations at a publicly-traded network marketing company, where he spearheaded enterprise-wide modernization—advancing the adoption of AI, automation, and data analytics to streamline operations and enhance customer experiences.
“Forrest’s ability to pair founder-level creativity with enterprise execution makes him uniquely positioned to guide our strategic agenda,”
said Peter Griscom, IT WORKS! President and COO.
“His proven track record of building companies and driving innovation at scale will help position IT WORKS! for the future—empowering our field, our customers, and our community with world-class products and business opportunities.”
Smith’s appointment underscores IT WORKS!’s commitment to building a future-ready organization defined by agility, creativity, and scale.
About IT WORKS!
IT WORKS!® is a global leader in lifestyle and wellness products, dedicated to helping people live their best lives through innovative solutions that support health, beauty, and
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The Hidden Barrier to Growth in Network Marketing (And How Leaders Can Fix It From the Inside Out)
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OPINION | By Peter Griscom
Let’s be honest.
Most distributors don’t quit this profession because they “don’t want it.” They came in hungry. They joined because they believed.
And they’re not quitting just because of comp plan tweaks or product pricing. Those are surface-level excuses.
The deeper issue? Waste.
The Real Killer: Time Lost to Inefficiency
Every hour wasted—waiting on customer service, wrestling with back-office glitches, or chasing down unanswered corporate requests—chips away at belief.
In lean terms, it’s called muda (waste). And in network marketing, waste is lethal. It drains momentum, stalls duplication, and eventually convinces leaders that the dream they signed up for isn’t real anymore.
But here’s the good news: it doesn’t have to be this way.
Leaders Can Model the Change
Most people assume the fix has to come from the boardroom. But top leaders can spark it in the field today.
How? By living out Kaizen + AI principles in their own organizations:
Kaizen (Continuous Improvement): Don’t wait for perfect systems. Lead your team to ask: “What’s one thing we can do better today?” Eliminate tiny inefficiencies in onboarding, events, or communication. Small wins stack fast.
AI as a Field Enabler: Use automation tools—AI chatbots for FAQs, scheduling bots for team calls, content generators for daily posts. Show your team how to free up time for what
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IT WORKS!® Names Conrad Smith Vice President of Customer to Drive Global Growth
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IT WORKS!®, a global leader in lifestyle and wellness products, has appointed Conrad Smith as Vice President of Customer. An award-winning sales and marketing executive with extensive experience in CPG, SaaS, and direct selling, Smith brings a proven track record in customer acquisition, retention, and engagement.
With a background in international law, Smith has been recognized for successfully introducing American products to global markets. His leadership philosophy centers on transparency, consistent communication, and a customer-first approach.
This appointment is part of IT WORKS!’s broader strategy to elevate the customer experience through innovative products, intuitive field tools, and accelerated expansion into new markets and demographics.
“Conrad’s expertise and leadership will be invaluable as we strengthen customer relationships and deliver greater value through technology, communication, and systems,”
said Peter Griscom, President and COO of IT WORKS!.
“Our goal is to make IT WORKS! the most accessible and rewarding platform for networkers to build their businesses.”
IT WORKS! remains committed to supporting its distributor base while attracting top industry talent and creating opportunities for the next generation of direct selling leaders.
About IT WORKS!
IT WORKS! is a global leader in lifestyle and wellness products, dedicated to helping people live their best lives through innovative solutions that support health, beauty,
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IT WORKS!® Appoints Quinn Bailey as Chief Financial Officer
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Modern Financial Leader to Drive Automation and Scalable Growth
IT WORKS!®, a global leader in lifestyle and wellness products, today announced the appointment of Quinn Bailey, CPA, as its new Chief Financial Officer. An accomplished financial strategist with nearly two decades of progressive leadership experience, Bailey brings a proven track record of driving operational excellence, financial discipline, and automation-led efficiencies.
Since joining IT WORKS! in 2019, Bailey has consistently demonstrated strategic foresight and operational rigor, most recently serving as Vice President of Tax. In this role, he successfully led the company’s global tax strategy and compliance efforts across a complex international footprint, while spearheading key automation initiatives that streamlined financial operations and enhanced scalability.
Throughout his career, Bailey has provided critical financial guidance to executive leadership, boards of directors, and ownership teams. His expertise in translating complex financial concepts into actionable business strategies has consistently delivered results, including the design and deployment of cutting-edge automation solutions.
“Quinn is a modern CFO who blends technical expertise with a forward-thinking approach to process innovation,”
said Peter Griscom, incoming President & COO.
“His ability to simplify complexity and implement scalable systems will be pivotal as we continue to grow and evolve.”
Bailey holds a Master of Science in Accounting
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It Works! Opens First Asian Office In South Korea
by Ted Nuyten • • 0 Comments
It Works! recently opened its first Asian affiliate here, confident that the U.S.-based direct sales company can overcome difficulties in operating such a businesses in Korea.
It Works, founded in 2001, posted $686 million in sales in 2016. It has offices in 22 countries in Europe and Oceania.
For years, the nation’s direct sales market has been regarded as a fierce battlefield.
Fifty companies are registered as members of Mutual Aid Cooperative & Consumer, a mutual aid society of multi-level marketing companies. Some Korean consumers have shown their dislike of such businesses on an online forum named Anti-Amway.
The Fair Trade Commission’s data on the payment gap between the top and bottom layers of recruits has also caused doubts about the revenue model.
But It Works global chief sales officer Mike Potillo, who visited Korea last week to promote the company, was confident the company would be competitive.
He cited the Ultimate Body Applicator, which is exclusively available at It Works, as an example.
Potillo said the non-woven cloth wrap tightened, toned and firmed users’ skin, if they wear the wrap for just 45 minutes.
“Our rivals may market vitamins or skincare products, but they do not have the product like the wrap,” he stated in Seoul last week.
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Enter to Win a Box of Body Wraps from It Works
by Holly - The Work at Home Woman • • 0 Comments
Just in time for summer! We’re partnering with Independent It Works Distributor, Margaret Gore for this awesome giveaway! One lucky winner will receive a box of Body Applicator (wraps) – retail value $99. Expect “ultimate” results with this amazing 45-minute Body Applicator! The Ultimate Body Applicator is a non-woven cloth wrap that has been infused […]
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Dick Vitale Accepts $25,000 Donation For His Charity From It Works!
by Tina Williams • • 0 Comments
Dick Vitale’s relentless passion for finding a cure for pediatric cancer is spreading from his home base in Lakewood Ranch to Palmetto.
The well-known ESPN college basketball broadcaster and Ranch resident recently accepted a $25,000 donation from It Works! Global for his favorite charity, The V Foundation, which raises money for pediatric cancer research.
It Works! Global, a worldwide direct sales marketer of beauty, wellness and weight loss products, headquartered in Palmetto, gave the donation to Vitale last weekend during the company’s Green Carpet Experience annual corporate sales event, which drew a crowd of 4,000 to the Bradenton area.
The company raised money by asking the sales force in attendance to make a donation in exchange for an It Works! Gives Back Foundation T-shirt. CEO Mark Pentecost has worked with Vitale in the past through the Dick Vitale Gala for The V Foundation, which Vitale hosts every year in Sarasota. Pentecost and his wife, Cindy moved to Manatee County three years ago hoping to become involved.
“We chose Manatee, not only because it is a destination location, but it is a community where we could make a difference. At It Works!, we want to be known for giving back to the community and making
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It Works! Enjoys Over A 1000% Growth In 3 Years
by Tina Williams • • 0 Comments
Earlier this year, It Works! ranked No. 27 of the world’s top 100 direct sales companies on the DSN Global 100.
CEO Mark B. Pentecost set the goal to make the DSN Global 100 list in late 2011.
“I’ll never forget that day near the end of 2011 when I met with members of our team—both corporate and in the field—and we made one decision that will forever be a milestone in our company history,” said Pentecost. “We had one message from the top down, and we worked hard to stay focused. That is how we continued to see phenomenal growth.”
Other companies recognized as part of the $100 Million Growth Club are based in the United States, Germany, Japan and the United Kingdom. This is the first time the DSN has recognized companies for their growth of $100 million in one year.
It Works! first made the DSN Global list in 2013 at No. 56 for its 2012 revenue of $200 million. The company’s revenue was $456 million in 2013, and it’s on track to become a billion dollar brand for over $1 billion in cumulative sales since inception in 2014.
The Global 100 is the Direct Selling Association’s annual list that ranks the top revenue-generating direct selling companies in the world.
Founded in 2001, It Works! is one of the fastest-growing