Forever Living Products International, the largest grower, manufacturer and distributor of Aloe Vera products in the world, continues to infuse large capital investments into the Middle East as part of its expansion bid to secure a stronger and more solid market foothold in the regional nutraceuticals sector.
In line with its aggressive expansion approach, the company injected AED 7.5 million in the UAE this year alone to build its new product centers after making the country the main headquarters of its key regional operations.
The UAE and other major markets in the Middle East have been providing Forever Living with exponential growth opportunities. During the first half of 2018, the company witnessed substantial revenue increase from its operations in the UAE, the Kingdom of Saudi Arabia and Oman.
The jump was posted after the company’s Global Rally event in the country attended by H.H. Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai. In 2017, Forever Living experienced a whopping 109 per cent sales growth in KSA, followed by Kuwait (57 percent); Jordan (50 percent); UAE (49 percent); and Oman (42 percent).
Furthermore, Middle Eastern states led by the UAE ranked 8th in terms of global financial performance among 160 countries where