In his recent article and in-depth analysis published on Direct Selling News (10/28/2025), Stuart Johnson shares his personal perspectives on service-based companies within the direct selling channel, and why he feels it’s “one sector that has quietly—and steadily—surged ahead.” [article reprinted with permission]
POWERING THE CHANNEL’S SUCCESS
Stuart Johnson, Founder & CEO of Direct Selling News, has served the direct selling industry for nearly 40 years. His passion for the channel encompasses a broader commitment to build and connect the direct selling community through exclusive industry events such as Direct Selling University and the DSN Global Celebration. Stuart is arguably the most connected person in direct selling, building and growing a network of executives, thought leaders, strategists and innovators. His advice and counsel are sought after by leaders throughout the channel.
Services are surging—and redefining how direct selling’s next great chapter will be written.
Over the past decade, direct selling has weathered extraordinary change. Consumers now live in a digital-first world where convenience, comparison and immediacy define purchasing decisions. Party plans, home demonstrations and in-person events—once the heart of the channel—have given way to virtual sales, social commerce and subscription models that operate around the clock.
Yet even as product-based companies have fought to adapt,
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Direct Selling News Founder Stuart Johnson Shares: Powering the Channel’s Success
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In his recent article and in-depth analysis published on Direct Selling News (10/28/2025), Stuart Johnson shares his personal perspectives on service-based companies within the direct selling channel, and why he feels it’s “one sector that has quietly—and steadily—surged ahead.” [article reprinted with permission]
POWERING THE CHANNEL’S SUCCESS
Stuart Johnson, Founder & CEO of Direct Selling News, has served the direct selling industry for nearly 40 years. His passion for the channel encompasses a broader commitment to build and connect the direct selling community through exclusive industry events such as Direct Selling University and the DSN Global Celebration. Stuart is arguably the most connected person in direct selling, building and growing a network of executives, thought leaders, strategists and innovators. His advice and counsel are sought after by leaders throughout the channel.
Services are surging—and redefining how direct selling’s next great chapter will be written.
Over the past decade, direct selling has weathered extraordinary change. Consumers now live in a digital-first world where convenience, comparison and immediacy define purchasing decisions. Party plans, home demonstrations and in-person events—once the heart of the channel—have given way to virtual sales, social commerce and subscription models that operate around the clock.
Yet even as product-based companies have fought to adapt,
Hot Business News Today
First Time Ever: ANMP Board Members Interview DSA CEO Dave Grimaldi on Legacy Leadership Show
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In a powerful collaboration of leadership and insight, veterans of the network marketing industry — Lisa Grossmann and Donna Johnson — will interview the new CEO of the Direct Selling Association (DSA) in a special “Network Marketing State of the Union” discussion hosted and moderated by Tom Chenault of The Legacy Leadership Show.
This landmark event represents a first-of-its-kind direct conversation with Board Members of the Association of Network Marketing Professionals (ANMP) and the Direct Selling Association (DSA) — top field leaders and the industry’s leading organization in one live conversation about the profession’s present and future.
Event Details
Date: Tuesday, October 28thTime: 3:05pm Mountain Daylight TimeWhere: Broadcast live on the ANMP 2025 Facebook GroupModerator: Tom Chenault, Host of The Legacy Leadership Show
A Conversation That Matters
Dave Grimaldi, known for his direct, hands-on approach and strategic mindset, is setting a new tone and standard for progress and collaboration within the profession. As DSA’s CEO, Grimaldi is recognized for his policy expertise, advocacy background, and energetic leadership style.
It is especially refreshing to know that Dave actually supplemented his income in college by building a network marketing business of his own! His firsthand experiences and desire to advocate for the entire industry – including the field
Hot Business News Today
First Time Ever: ANMP Board Members Interview DSA CEO Dave Grimaldi on Legacy Leadership Show
by Press Release • • 0 Comments
In a powerful collaboration of leadership and insight, veterans of the network marketing industry — Lisa Grossmann and Donna Johnson — will interview the new CEO of the Direct Selling Association (DSA) in a special “Network Marketing State of the Union” discussion hosted and moderated by Tom Chenault of The Legacy Leadership Show.
This landmark event represents a first-of-its-kind direct conversation with Board Members of the Association of Network Marketing Professionals (ANMP) and the Direct Selling Association (DSA) — top field leaders and the industry’s leading organization in one live conversation about the profession’s present and future.
Event Details
Date: Tuesday, October 28thTime: 3:05pm Mountain Daylight TimeWhere: Broadcast live on the ANMP 2025 Facebook GroupModerator: Tom Chenault, Host of The Legacy Leadership Show
A Conversation That Matters
Dave Grimaldi, known for his direct, hands-on approach and strategic mindset, is setting a new tone and standard for progress and collaboration within the profession. As DSA’s CEO, Grimaldi is recognized for his policy expertise, advocacy background, and energetic leadership style.
It is especially refreshing to know that Dave actually supplemented his income in college by building a network marketing business of his own! His firsthand experiences and desire to advocate for the entire industry – including the field
Hot Business News Today
Donna Johnson Celebrates 38-Year Milestone With Arbonne
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Industry Legend Reflects on Legacy, Leadership, and Faith
On June 18th, 2025, Donna Johnson—a trailblazing icon in the network marketing profession—recently celebrated the anniversary of an extraordinary 38-year journey with global wellness and skincare giant Arbonne.
Widely admired as a mentor, author, and faith-driven leader, Johnson’s career continues to inspire countless professionals around the world.
With four decades of consistent leadership, team-building, growth and impact, Donna Johnson has built one of the most enduring organizations in the industry.
Donna’s inspiring post commemorating the occasion, shared with cherished photos from events over the years, drew an outpouring of love and admiration—with many heartfelt congratulations from peers, friends, mentees and industry leaders from around the world, and echoed in a post by her husband Thomas Tidlund, who is also a renowned network marketing professional.
“I am so grateful for this journey,”
Donna shared.
“It’s been 38 years of personal growth, mentorship, resilience, and staying true to my mission. My story is not typical, but it’s a testament to what’s possible.”
Johnson’s influence extends far beyond rank or income.
As a longtime Board Member and current Chair of the Ethics Committee for the Association of Network Marketing Professionals (ANMP), Donna is also recognized for her tireless efforts to elevate and unify
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Aleksandr Perevezentcev’s Rise to $100K / Month With MWR Life
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“There are no unsuccessful networkers, only impatient ones.”
It’s a phrase thousands now repeat, but it didn’t come from a guru or a motivational book.
It came from Aleksandr Perevezentcev, whose incredible journey with MWR Life is inspiring a new global wave of leadership.
A man who went from working in a grimy factory with holes in his shoes to sailing the world—free, wealthy, and purpose-driven.
A man who, after 26 years in the profession, left network marketing entirely only to return with full force and achieve Triple Diamond in just 7 months.
We caught up with Aleksandr to talk about life before freedom, the truth about success, and why MWR Life became the final chapter in his long search for meaning.
A Childhood Without Options
Born in the final years of the Soviet Union, Aleksandr entered a world in decline, both economically and spiritually. He grew up in a neighborhood surrounded by addiction, poverty, and hopelessness. His family worked multiple jobs and still struggled to provide the basics.
“I wore my sister’s old clothes. We couldn’t afford books. I dreamed of just one pair of normal shoes. That was my childhood. Not a dream—but survival.”
He graduated from vocational school, became a machinist, and worked in a gray, rusted
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Bravenly Global Celebrates Danna Bennett: From Single Mom to Executive Vice President
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Bravenly Global proudly honors the extraordinary journey of Danna Bennett, a resilient single mother and powerhouse leader who has achieved the elite rank of Executive Vice President. As one of the first five individuals to reach this prestigious title, Danna is not only a top leader at Bravenly but also a legacy founding leader whose impact is undeniable.
Danna has been instrumental in Bravenly’s rapid momentum and record-breaking growth.
With over $140,000 in personal customer volume and a thriving organization of 3,000+ team members, her leadership has touched countless lives and set a high standard of excellence.
Before discovering network marketing, Danna worked as a certified dental assistant. Life was not easy.
After the tragic passing of her daughter’s father in a motorcycle accident, Danna found herself navigating life as a new single mom, unsure of the path forward.
She recalls:
“As a single mom, I was just trying to keep my head above water, pay the bills, and keep the lights on. I had to be strong for my daughter, but inside I was struggling—emotionally, spiritually, and financially.”
It was in 2012 that Danna was first introduced to network marketing at a jewelry party. Though her first experience brought in a few hundred dollars, the spark had been
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Now More Than Ever: Why the ANMP Is Essential for the Future of Network Marketing
by Team Business For Home HQ • • 0 Comments
OPINION | By Alfredo Bala
A Seismic Moment for Network Marketing
In the past few weeks, the network marketing community witnessed a seismic moment: Modere, a company that stood for innovation and clean living for over 23 years, shut its doors — abruptly and without warning. Thousands of distributors were left stunned, disoriented, and searching for what’s next.
If you’ve spent any time in this industry, you know what that moment really represents: a call to action.
Because this wasn’t just about one company.
It was about the unchecked rise of venture capital and private equity firms entering our space with short-term gain mindsets, prioritizing profits over people, and dismantling business models that were built on relationships, long-term community, and trust.
And it’s not just about Modere.
It’s about the growing wave of companies abandoning the network marketing model altogether in favor of transactional affiliate systems—where duplication, mentorship, and residual income are sacrificed for the illusion of simplicity and speed.
This Is Why the ANMP Exists — And Why Its Annual Convention Has Never Mattered More.
The Association of Network Marketing Professionals (ANMP) was founded to protect, elevate, and unify the voice of this industry — an industry that has changed millions of lives, created untold wealth, and fostered
Hot Business News Today
Now More Than Ever: Why the ANMP Is Essential for the Future of Network Marketing
by Team Business For Home HQ • • 0 Comments
OPINION | By Alfredo Bala
A Seismic Moment for Network Marketing
In the past few weeks, the network marketing community witnessed a seismic moment: Modere, a company that stood for innovation and clean living for over 23 years, shut its doors — abruptly and without warning. Thousands of distributors were left stunned, disoriented, and searching for what’s next.
If you’ve spent any time in this industry, you know what that moment really represents: a call to action.
Because this wasn’t just about one company.
It was about the unchecked rise of venture capital and private equity firms entering our space with short-term gain mindsets, prioritizing profits over people, and dismantling business models that were built on relationships, long-term community, and trust.
And it’s not just about Modere.
It’s about the growing wave of companies abandoning the network marketing model altogether in favor of transactional affiliate systems—where duplication, mentorship, and residual income are sacrificed for the illusion of simplicity and speed.
This Is Why the ANMP Exists — And Why Its Annual Convention Has Never Mattered More.
The Association of Network Marketing Professionals (ANMP) was founded to protect, elevate, and unify the voice of this industry — an industry that has changed millions of lives, created untold wealth, and fostered
Hot Business News Today
Brian McMullen Starts Nueva, As a Solution To Distributors Losing Their Incomes
by Business For Home Int'l. • • 0 Comments
OPINION | By Brian McMullen
An open letter to my peers in Network Marketing, from Brian McMullen:
I’ve been fighting for the rights of Distributors since I was the Vice President of the Distributor Rights Association 20 years ago.
I used to have a list on my desk that I titled “the MLM graveyard” and I would add to that list every week all the multi-level marketing companies that would start and then go out of business. So many companies that never should have even been allowed to enter our space have hurt the people they swore to protect. These companies always seem to fail from either incompetence or greed.
Fast forward to 2025. I was happy in my life. I’ve stayed out of the public eye for many years. Metaphorically speaking, I prefer to work on the car engine in the garage than to drive the car and get the attention.
I had no plans to start a network marketing product and lifestyle company, but then the company I was with for 23 years closed its doors with absolutely no notice last month. They did this the day before payday, so they wouldn’t have to pay commissions. Many of my closest friends lost their