Tag Archive for Innovation

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Nu Skin Is Ranked the World’s #1 Company for Beauty and Wellness Device Systems for Second Consecutive Year

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Nu Skin Enterprises Inc. (NYSE: NUS), a global beauty and wellness leader, has been ranked the world’s No. 1 company for beauty and wellness device systems by Euromonitor International Ltd. for the second consecutive year.* The company will be adding to its line of products in the growing beauty and wellness device category with the introduction of its Prysm iO intelligent wellness device later this year.

“Earning this recognition underscores the trust our customers place in us and the strength of our innovation pipeline,”

said Steve Hatchett, EVP and chief product officer at Nu Skin.

“We are continuing to build on our leadership in beauty and wellness devices with the upcoming launch of our Prysm iO intelligent wellness device that quickly and non-invasively measures skin carotenoid levels, providing an immediate indication of a person’s overall antioxidant levels and how effectively supplements are being absorbed. By utilizing AI capabilities with our database of 20 million scans over 20 years, we’ll be able to provide consumers with intelligent insights into their healthy lifestyle and recommend products to improve their antioxidant score and support their wellness journey.”

Nu Skin’s Award-winning Portfolio of Beauty and Wellness Devices
Nu Skin has a variety of beauty and wellness devices across

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Moyn Islam on Human-Centric Leadership in Direct Selling’s AI Era 

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Artificial intelligence has already moved from the sidelines into everyday business. With Goldman Sachs predicting that annual AI investment could soon pass $200 billion, it’s clear the technology is not a passing trend. For direct selling, the real question isn’t whether AI will matter, it’s how leaders can balance smart systems with the personal relationships that have always been the backbone of this industry. 
Moyn Islam, co-founder and CEO of BE (BE Club), believes the answer lies in what he calls “the human element.” Automation may make things faster, but he argues that strong companies, and successful distributors, are ultimately built on leadership that prioritises mentorship, empowerment, and accessibility. 

“Innovation is vital, but people drive lasting impact,”

Islam says.

“Direct selling is built on relationships, and leadership is about giving others the confidence to move forward.” 

Moyn Islam on Mentorship in a People-First Business 
AI creates excitement, but also anxiety. The World Economic Forum recently warned that millions of people will need reskilling as automation reshapes industries. That uncertainty can easily spill into direct selling, where confidence and personal connection are critical. For Islam, mentorship is the antidote. 

“No one builds a career in a straight line. There are always complications and effective guidance often

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IT WORKS!® Appoints Forrest Smith Chief Strategy Officer to Drive Next-Gen Innovation

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IT WORKS!®, a global leader in lifestyle and wellness products, has appointed Forrest Smith as Chief Strategy Officer. A proven entrepreneur and innovator, Smith will lead growth initiatives, innovation roadmapping, and cross-functional integration as the company continues its transformation into an industry trailblazer.
Smith brings a strong track record of entrepreneurial success, having founded, scaled, and sold multiple companies to Fortune 500 enterprises. Most recently, he served as Executive Director of Global Operations at a publicly-traded network marketing company, where he spearheaded enterprise-wide modernization—advancing the adoption of AI, automation, and data analytics to streamline operations and enhance customer experiences.

“Forrest’s ability to pair founder-level creativity with enterprise execution makes him uniquely positioned to guide our strategic agenda,”

said Peter Griscom, IT WORKS! President and COO.

“His proven track record of building companies and driving innovation at scale will help position IT WORKS! for the future—empowering our field, our customers, and our community with world-class products and business opportunities.”

Smith’s appointment underscores IT WORKS!’s commitment to building a future-ready organization defined by agility, creativity, and scale.
About IT WORKS!
IT WORKS!® is a global leader in lifestyle and wellness products, dedicated to helping people live their best lives through innovative solutions that support health, beauty, and

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Sunrider® Wins DSA 2025 Excellence in Business Award for Innovative Compliance Training

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Sunrider International is proud to announce it has been named 2025 Excellence in Business Award Winner by the Direct Selling Association (DSA) for its groundbreaking compliance training program: Chen Grandkids on Compliance.
The award recognizes companies that set a benchmark for excellence and integrity in direct selling, showcasing innovative, creative programs that uphold best practices, safeguard consumer trust, ensure compliance, and drive sustainable growth. Announced September 16, 2025, in Washington, D.C., the DSA Awards honored companies across the direct selling industry for their commitment to innovation, creativity, and ethical business practices.

“These winners represent the gold standard of direct selling,”

said Dave Grimaldi, President and CEO of DSA.

“Their work demonstrates how businesses can achieve growth while operating with transparency, innovation, and a deep respect for customers and independent sellers. These programs set a model for others in the channel.”

Compliance, Reimagined: Training That Connects, Captivates, and Clicks.
Traditionally, compliance training has been viewed as dry and daunting. Sunrider set out to change that. At their 2024 Grand Convention, the company launched Chen Grandkids on Compliance, a kid-led video series featuring the grandchildren of Sunrider founders Dr. Tei-Fu Chen and Dr. Oi-Lin Chen.
The series turns complex compliance topics—such as income claims, product claims, and ethical

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