India’s department of industrial policy and promotion is pushing for implementation of guidelines for direct selling industry, which is slated to touch Rs 645 billion (approximately USD 9.6 billion) by 2025, according to a report by FICCI and KPMG.
According to a statement, Amitabh Kant, Secretary, DIPP at the Ministry of Commerce and Industry, said that direct selling will have to be given a greater thrust as it empowers women, MSMEs and promotes manufacturing in India. Kant was speaking at FICCI Direct 2015, an annual event for the direct selling industry.
Kant said the industry has a potential to even grow beyond the projected level to Rs 1000 billion by 2025.
The direct selling industry, which includes companies like Amway, Oriflame, Tupperware, among others, has been seeking clarity in definition and a regulatory framework for
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Importance Of PR In Direct Selling
by Ramya Chandrasekaran • • 0 Comments
At the recent U.S. DSA Global Summit, Monica Vaca of the Federal Trade Commission Marketing Practices Division talked about the current regulatory conversation of direct selling companies’ need to meet a demand in the market versus the selling of a product or service purely for reward or some form of compensation. Many distributors in the industry started off consuming the products they sell, and there is nothing wrong with that practice. Yet, that personal consumption of the product cannot be an “excuse” for lack of pure retail sales.
From a public relations functional perspective, the directive is clear—create a greater demand for company product or services. Robust retail programs benefit the company and distributor—PR can create demand and thus create a larger market for distributors to sell products and services and grow their
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Forbes Profiles India Hicks Direct Sales
by Ramya Chandrasekaran • • 0 Comments
Forbes magazine has profiled British aristocrat and designer-entrepreneur India Hicks who has recently launched an eponymous direct selling company promoting her island lifestyle fashion accessories.
India Hicks is no stranger to living life off the beaten bath. The former Ralph Lauren model left her British aristocratic life in London to live on a small island in the Bahamas with her partner, David Flint Wood and five children. Inspired by her “runaway island story,” she has launched a lifestyle collection aptly named India Hicks Inc., encompassing a range of fragrances, jewelry and accessories.
But you won’t find her collection on the shelves at your local department store. In addition to being found online, the collection is available through direct sales. Hicks has canvassed the country to find ambassadors to represent her brand, much like Avon or Mary Kay, creating
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Plexus Worldwide Appoints Mike Green As CIO
by Ramya Chandrasekaran • • 0 Comments
Plexus Worldwide, a leading direct-marketing weight-loss and health-supplement seller, announced that Mike Green has joined the company as Chief Information Officer. In his new role, Green will guide the company’s Information Technology team and will work with other C-Suite executives to help drive business initiatives.
“We’re very excited to add Mike’s extensive IT experience within the network marketing industry to Plexus’ talented team,” Tarl Robinson, CEO of Plexus Worldwide, said. “Mike will play an essential role as technology continues to play a key role in Plexus Worldwide’s growth and expansion.”
“Plexus has quickly earned a very positive reputation within the direct sales industry thanks to its well-respected executive team and the company’s rapid growth and focus on its Ambassadors,” Green said. “I’m thrilled to join Plexus’ talented team and to lead the IT department as Plexus
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Huff Post Contributor On Her Network Marketing Career
by Ramya Chandrasekaran • • 0 Comments
Huffington Post contributor Erin Joy Henry, also a fashion model and holistic nutrition counselor, writes about her life changing experience with network marketing.
“What do you do?”
“I help people become physically fit and financially free.”
“You do what?” asked a new mom acquaintance while our sons played together at the park.
It’s a question I get a lot these days. It takes a minute or two to explain in all sincerity that I am a network marketing professional. I fell in love with a system of health and wellness superfood products that transformed my body and mind, and now I’m in partnership with the company as a distributor. The people I work with on a daily basis come to me for health transformations and stay for the financial opportunity. Helping people get the body of
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Meet ForeverGreen 5-Star, Joy Edgerton
by Nicole Dunkley • • 0 Comments
Joy Edgerton began her career in Direct Selling in the early ‘90s. She wanted to start her own business as she was seeking a way to save on taxes and earn some extra income as well. She saw Direct Selling as the perfect opportunity do both. Joy was first introduced to ForeverGreen in August 2005 when exposed to a new product, FrequenSea, with which she immediately fell in love. She then decided to fly to Utah to learn more about ForeverGreen and the many products it offers.
“That one visit changed my life! The company far surpassed my ideal company with which to align. ForeverGreen has the highest standards for all products and high integrity in the industry, and when you put those together with leadership vision and heart, you can’t find a
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Morinda’s First Cyber Monday A Win In 2015
by Nicole Dunkley • • 0 Comments
In their first year of joining the Cyber Monday craze, Morinda reported staggering success from the promotional push. Morinda’s Cyber Monday offerings included several new products, free shipping, previously unavailable gifts cards and more.
“Cyber Monday is a promotional opportunity for non-retail business models. It’s the Black Friday of the internet,” said Morinda’s Vice President of Sales Shon Whitney. “The decision to hop on the opportunity this year was a no-brainer.”
Morinda reported Cyber Monday sales figures that were more than 300 percent higher than the preceding largest single sales day of the year. The sales figures for that day were 224 percent higher than their average “last day of the month” sales figure, and the figures for the week leading up to Cyber Monday were 175 percent better than Morinda’s average “last week
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4Life Opens New Manufacturing Facility In Utah
by Nicole Dunkley • • 0 Comments
4Life General Managers from around the world gathered for a ribbon-cutting at the new 4Life manufacturing facility in Vineyard, Utah.
The facility will adhere to current Good Manufacturing Practices (cGMP) as outlined by the Food and Drug Administration (FDA) and includes state-of-the-art packaging, encapsulation, and blending equipment to ensure the highest level of product quality.
4Life broke ground on the new manufacturing facility in December 2014 in order to meet the needs of its expanding global business.
President & CEO Steve Tew: “The completion of this facility gives us start-to-finish control over every step of the manufacturing process, including the batching, blending, encapsulation, and packaging of most 4Life Transfer Factor® products.”
Raw materials and finished goods will continue to be tested by 4Life scientists in the company’s analytical laboratory. The new facility will include manufacturing of
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Well and Company Appoints Michelle Merriwether As VP Of Sales
by Ted Nuyten • • 0 Comments
Well & Company, a wellness startup offering a science driven daily lifestyle system which offers products and practices that deliver sustained energy and a positive outlook, has selected Michelle Merriwether to join the company as Executive Vice President of Field Sales.
Merriwether has a successful track record growing established and emerging brands, including Avon, GNLD International, USANA, and North American Power. She brings more than 20 years of executive management and leadership experience to Well & Company.
“We are excited to have Michelle join Well & Company,” said Maigread Eichten, CEO.
“Michelle, given her past success and experience, coupled with her passion and enthusiasm for wellness entrepreneurs, is uniquely qualified to lead our community and drive explosive growth for our Guides in the field”.
Michelle went to Ball State on a track and field
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Susan And Simon Ko – Ambit Energy Top Performers
by Ted Nuyten • • 0 Comments
Ambit Energy Top Earner Steve Thompson says about Susan and Simon Ko:
“While MLM success is simple, it is not easy.
However, if you are consistent and persistent in your efforts while continuing to work on both Personal Development and Network Marketing Skills, you can achieve a lifetime of of Freedom and Success.
Susan and Simon Ko are doing just that. I received this note about a moment early in their career when they had their doubts. However, they continued to go to training and visit with mentors. It paid off!
It is so nice when you find that Training and a few words of encouragement can help someone get through tough times and reach toward Financial Freedom.
Executive Consultants (EC) Susan and Simon Ko have become great Leaders and are helping so many people