Adweek talks to Mary Kay’s director of U.S. consumer marketing Kim Sater about the brand’s deep relationship with Lifetime’s long-running fashion design competition show Project Runway—why it’s different, and why it works.
Why do a major TV integration with Project Runway?
The Mary Kay Color Design Studio, where the models go for makeup before walking the runway, is a perfect way to showcase the full Mary Kay line. … The makeup looks [that are] used on the models play a big role in completing the overall look of the design, so the designers can get very passionate about it, and the audience at home is interested in how to get the looks or how to interpret the looks for everyday wear.
That makes the partnership go way beyond just being an official sponsor of the show. We are part of the show every week and part of the designer’s vision.
One of your top artists is appearing on the show.
Luis Casco is one of Mary Kay’s global makeup artists, and we were thrilled to have him integrated into the show. In this role, Luis is the on-air representative of the brand. Luis was on set in the Mary Kay Color Design Studio consulting with the show’s designers on their visions for their models and working
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Ambit Energy Responds To Negative Press
by Tina Williams • • 0 Comments
In a press release sent out this week, Ambit Energy speaks on how they have handled negative press and how they are overcoming future challenges.
Numerous reports of complaints have been received by BBB against Ambit Energy; however these complaints have been handled, resolved and dealt with at no time.
Ambit Energy is a United States Multi-Level Marketing Company which provides electricity and natural gas services among households. The company was founded in 2006 and its headquarters is located in Dallas, Texas.
Ambit Energy Holdings LLC have been accredited by the Better Business Bureau since its founding in 2006 and have enjoyed continuous accreditation ever since. The company committed in abiding with BBB’s high quality accreditation standards and promises to continue to support them by providing excellent customer service to their consumers and making sure that all consumer complaints are resolved the soonest possible time.
Ambit Energy makes sure that everyone connected with their company follows the standards set by BBB. This is one of their top priorities since these are the core pillars of excellent consumer handling and a prosperous business. Ambit Energy wants to make sure that they have proper communication lines open to all consumers especially those who have complaints in the past. Ambit
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AdvoCare Sponsors Training Facility For Major Football Team
by Tina Williams • • 0 Comments
Plano-based AdvoCare International, a health and wellness company, recently announced it has secured the naming rights of a new professional sports practice facility located at The Greenbrier, an award-winning resort in White Sulphur Springs, W. Va. Officially named the AdvoCare Sports Performance Center, the facility is the new training camp home for the New Orleans professional football team.
“AdvoCare is very proud to give its name to this new training facility that New Orleans football players, coaches and fans will call home for the next few weeks,” said Richard Wright, CEO of AdvoCare. “We are excited for the exposure AdvoCare will receive as a result of the crowds the facility will attract in the next month, as well as down the road.”
The practice facility includes three practice fields – two natural turf and one synthetic grass – along with a 55,000-square-foot multi-purpose building equipped with meeting, weight and locker rooms, training and physical therapy accommodations, as well as kitchen and dining facilities.
AdvoCare, a nationally recognized brand for more than 20 years, offers general nutrition, weight loss, energy and sports performance products of the highest quality. To further establish AdvoCare as a household name, the company has developed local, regional and national sports-focused
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Vemma Partners With Acclaimed Peak Performance Coach Rex Crain
by Tina Williams • • 0 Comments
Vemma announced that they will be continuing their strong commitment to the training and personal development of their Affiliates with a new, live online training program featuring acclaimed speaker, writer, and peak performance coach, Rex Crain. They shared the news on their blog this week:
Rex has served as a peak performance coach, speaker and consultant to Fortune 500 companies, professional athletes, Olympians, entertainment executives and celebrities, in addition to people from all walks of life.
Beginning August 14, join Rex Crain every Thursday at 5 p.m. PDT on Vemma.com for the new U Power training call! Experience personal development training sessions designed to help you transform into the person and business leader you want to be.
You’ll get inspired, get the tips you need to succeed and discover new, results-oriented activities and business strategies to take you to the next level so you can achieve your full potential. Rex Crain made his Vemma debut at the Miami Verve Leadership Academy and his passionate 50-minute keynote power talk rocked the thousands in attendance, as well as those watching the stream at home.
The weekly 10-15 minute training will be streamed live and is completely free for all Vemma Affiliates. Special guests will appear on
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USANA Donates $1.5 Million RMB To China Earthquake Relief Efforts
by Nicole Dunkley • • 0 Comments
Disaster can strike anywhere, anytime and the effects are felt around the world. That’s when organizations like the USANA True Health Foundation step in. Because of the way the foundation is set up, it’s in a position to help with unforeseen catastrophes in an urgent and timely manner. The non-profit organization donated $1.5 million RMB to aid in relief efforts surrounding the massive 6.5 magnitude earthquake that struck Yunnan province, southwestern China province on August 2.
Contributions will go to the China Foundation for Poverty Alleviation (CFPA), a non-profit organization, engaged in managing domestic and overseas-donated funds and materials.
“It’s devastating when a natural disaster hits your home, and we will be there when people are suffering,” said President of the USANA True Health Foundation, Elaine Pace.
“We thank all the members of our USANA family who have made it possible for the True Health Foundation to assist in life-saving events such as this.”
The $1.5 million RMB donation includes cash and premium products provided by USANA Health Sciences. The money will be transferred to CFPA, supplies such as food, water, tents and other urgent needs will be delivered to the Yunnan Civil Affairs Bureau and 200-thousand boxes ofUSANA® Probiotics will be delivered
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NHTC Reports Q2 Revenue More Than Tripled to $34.2 Million
by Nicole Dunkley • • 0 Comments
Natural Health Trends Corp., a leading direct selling company that markets premium quality personal care, wellness and “quality of life” products under the NHT Global brand, today announced financial results for the quarter and six month periods ended June 30, 2014.
Second Quarter Financial Highlights
Total revenues were $34.2 million, up 223% compared to $10.6 million in the second quarter last year.
Operating income was $6.2 million, up 551% compared to $948,000 in the second quarter last year.
Net income was $6.1 million, or $0.49 per diluted share, compared to $904,000, or $0.08 per diluted share, in the second quarter last year.
Year-to-Date Financial Highlights
Year-to-date revenues were $57.4 million, up 198% compared to $19.2 million in the first six months last year.
Operating income was $9.3 million, up 649% compared to $1.2 million in the first six months last year.
Net income was $9.2 million, or $0.76 per diluted share, compared to net income of $1.2 million, or $0.11 per diluted share, in the first six months last year.
“This was another excellent quarter for Natural Health Trends,” remarked Chris Sharng, President of Natural Health Trends Corp. “Orders taken during the second quarter were very strong. In addition, the quarter’s financial results also benefited from delivering significant orders
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4Life Japan Awards Festival Reveals Launch Of Two New Products
by Nicole Dunkley • • 0 Comments
Executives and distributors gathered at the Pacifico Yokohama Conference Centre in Yokohama City for a night of distributor recognition, marketing strategies, and the launch of two new 4Life Products: 4Life Transfer Factor® RioVida Stix™ Tri-Factor® Formula and 4Life Aquae Vitae™.
4Life Aquae Vitae, the company’s first bottled water product, contains highly concentrated natural taurine and represents the first 4Life orally consumable product manufactured exclusively for the country of Japan.
More than 350 distributors attended the event, including Platinum International Diamonds Juan and Damaris Rosado and Gold International Diamond Dr. Jase Khyeam who each shared an inspirational message and practical methods for distributor success.
Corporate attendees included President and CEO Steve Tew and his wife Sherma, Vice President, International Preston Richards, Director of Field Development, Spanish Markets Deborah Dixon, and Director of International Yukako Kaiser.
A popular Japanese network marketing magazine, Network Business, published an article about the company’s launch of Aquae Vitae that was shared at the awards ceremony. The report focused on 4Life’s strategic initiatives under the General Management of Yuichi Arima, as well the opportunity for success that 4Life offers entrepreneurs throughout the country and the world.
Juan Rosado: “Nobody believed that I would have achieved this success, but I could not give
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Blyth, Inc Changes Around Board Of Directors
by Tina Williams • • 0 Comments
Blyth, Inc. (BTH), a direct to consumer company and leading designer and marketer of candles and accessories for the home, as well as health & wellness products sold through the direct selling and direct marketing channels, today announced the retirement of Neal I. Goldman from its Board of Directors. The company also announced the election of Jim Williams, President, Chief Executive Officer and Managing Partner of Karlen Williams Graybill Advertising, Inc. to its board. The election is effective immediately.
Mr. Goldman, age 69, who is a member of the Compensation and the Nominating and Corporate Governance Committees, has been a director since 1991. He is the President of Goldman Capital Management, Inc., an investment advisory firm.
Robert B. Goergen, Jr., Blyth’s Chief Executive Officer, commented “Neal has been an outstanding director for over two decades and his knowledge of the financial markets has been instrumental in shaping our thinking. I would like to thank Neal for his dedicated service over the years.”
“We are delighted to welcome Jim to the board,” Mr. Goergen continued. “Jim brings leadership, strategy and a strong knowledge of marketing, social media and global consumer insight. I look forward to the new perspective that Jim brings to the Company.”
Mr.
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LegalShield Elects New CEO, Jeff Bell
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LegalShield, one of the nation’s leading providers of affordable legal plans and identity theft solutions for individuals, families and small businesses, announced today that Jeff Bell has joined the company as Chief Executive Officer. Mr. Bell succeeds Rip Mason, who will now serve as Executive Chairman of the Board.
Mr. Bell comes to LegalShield with over 20 years of corporate leadership and consumer marketing experience for global brands including Microsoft, Chrysler, Ford and NBCUniversal. While serving as Corporate Vice President, Global Marketing, Interactive Entertainment Business (Xbox) for Microsoft Inc., Mr. Bellsaw tremendous success, leading the business to its first profitable year in its existence, and garnered industry recognition launching and marketing a number of successful video game franchises including “Halo 3,” “Gears of War,” “Madden,” and “Rock Band.”
In addition, he led the growth of Xbox LIVE from four million to 12 million members in two years. While serving as Vice President of the Chrysler and Jeep Divisions for DaimlerChrysler, he launched the Chrysler 300, and the ‘Grab Life by the Horns’ and Town & Country with “Stow ‘n Go” seating and storage marketing campaigns.
In 2012, NBC Senior Vice President, Kim Niemi, called upon Mr. Bell, to lead NBCUniversal’s marketing efforts in the health and fitness market. In this role, Mr. Bell developed the “Challenge
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Thirty-One Gifts Convention So Successful, They’re Doubling Up
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Thirty-One Gifts’ recent convention in Columbus proved so successful the company will do it again next year – and double up in the process.
Thirty-One Gifts spokeswoman Sara Westtold me the growing direct-sales company will host a three-day conference for associates from the eastern U.S. the week of July 26 next year, and will relocate its conference for Canadian consultants from Niagara Falls, Ontario, to Columbus as well.
“We’ll have a three-day conference, then another three-day conference,” she said. “… It will be easier to manage if we break it out into two identical conferences.”
According to Experience Columbus, the 12,769 attendees for Thirty-One Gifts’ July 22-25 event this year occupied about 15,000 room nights at 36 area hotels. The conference had an estimated $17.5 million economic impact on the hotels, restaurants and other businesses.
The Niagara Falls conference attracted 800 associates from July 16-18. Thirty-One Gifts just started in Canada in September 2012, so West said the company expects the number attending the 2015 conference to grow.
The company announced a year ago it would return to Columbus after two years in Atlanta, where 16,600 attended in 2013. The company counts about 110,000 sales associates in all.
West said the company has scheduled another conference in Denver