Becoming an influencer in your own right could be your best path. For starters, you’ll get more traffic to your site.

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Brands don’t know how to use influencer marketing correctly, and it’s destroying their businesses.

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According to Twitter research, 49 percent of consumers seek purchase guidance from social media influencers.

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Ever wonder why some entrepreneurs take their personal brands to the next level and become household names?

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Not getting responses? Give them ample reason to think, “There’s something in it for me.”

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How can you connect with millennials and Gen Z?

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Putting your brand into the hands of an external advocate you can trust is the only way to extract the full value an influencer can offer.

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Don’t hire an influencer for your social media marketing until you’ve considered these six things.

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Forget Selena Gomez. Instead, consider ‘micro-influencers,’ who tend to be friendly and eager to work with brands that align with their online communities.

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Video is a nascent marketing channel that, when combined with influencers, is certain to be powerful.

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