The Korea Direct Selling Association held its 34th Annual General Meeting at the Cheongdam Riviera Hotel on February 11, 2026. The meeting reviewed the 2025 business and financial statements, the 2026 business plan, and the budget.
The meeting also included an opportunity to present and share the program and plans for the World Federation of Direct Selling Associations (WFDSA) 2026 World Congress on Direct Selling, to be held in October 2026.
The meeting was attended by Chairman Park Han-gil, keynote speaker Shaila Manyam, Executive Director and Chief Operating Officer (COO) of the WFDSA, and Incheon Tourism Organization President Yoo Ji-sang, along with representatives from member companies and partners.
Shaila Manyam, who visited Korea from the U.S. to attend the annual general meeting, said that Korea is a major market for the global direct selling industry and a place where a people-centered business culture is alive and well. She also said that even in an era where AI technology is rapidly spreading, the direct selling industry puts people at the center of success and focuses on human resource development, high ethical standards, economic growth, and sustainability based on technological prowess.
It was also emphasized that Korea is a country with significant global influence, accounting for $164