Tag Archive for Ideas & planning

How to define your company vision and use it to create success

Something often heard in the world of business is that success requires leadership, and that successful leaders must have vision. Indeed, from firebrand start-ups to multi-nationals, charismatic leaders espousing exciting dreams are a common feature. On the other hand, lofty platitudes and over excited managers are hardly a recipe for success in the day-to-day of
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How to build a business that stands out in a traditional marketplace

Building a new business is a difficult process, and building a business that stands out in a traditional marketplace is going to be even harder. There are many things to consider when creating a start-up, from the number of legal documents to study, to building and launching your website. Even with everything in place, your
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How I started and grew a coupon code business

Peter King, founder of coupon codes and discount codes search engine Mamma.com, discusses the origins of his company and the hurdles he faced along the way. 1. How did you come up with the idea? I’m quite a frugal person and I’ve always been someone who will spend hours trying to find the best deal out there before I
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Raising the bar: Five ways to make 2017 your business year

Reflecting on past experience and moving forward with a strong strategy should always be front of mind at the start of the year. Whether you want to get a business off the ground, or expand an existing company into new areas, assessing your strategy and making the necessary changes to help meet your goals is
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University degree or straight into entrepreneurship: Which is best?

For those with an entrepreneurial spirit at a young age, the idea of four years of college or university can seem like a distraction from your purpose. Meanwhile, entrepreneurs are glamourised – the idea of working for yourself, setting your own hours and the upbeat success stories skirt over the hard work and dedication that
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How to choose the perfect name for your business

Choosing a name for your business can be very difficult. We all intuitively know that getting the right name is important, but actually thinking up something we’re happy with is tough. You’ll be hard pressed to find a common English word that hasn’t already been trademarked by someone, but at the same time, you need
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Four small business steps to creating your niche

Niche marketing has been all the buzz in recent years and it makes sense, particularly when you’re starting out, to be the big fish in a small pond. By winning the undying support of a small crowd, you position your marketing efforts and indeed your business for future success. But how do you go about
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Planuary: How to create a business plan in four weeks

January is a month known for making personal resolutions and planning for the year ahead. It’s no different in the world of business. Businesses use January to decide what their priorities are. It’s a time for making improvements, learning from others and having big ideas. If you’re keen to start your own business, you should
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How three people turned their hobby into a business

As the clock struck midnight and we merrily sang ‘Auld Lang Syne’ to celebrate the start of 2017, we also began to look ahead and make resolutions to ensure that the upcoming year is even better than the one just gone. Some of us will plan to get fit and lose weight by joining a
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The trials and tribulations of running a macaroon business

Rosie Ginday is the founder of Miss Macaroon, a Birmingham-based producer of French macaroons, and uses the profits she makes to provide training and jobs to unemployed young people. Here, she talks about her experience of setting up the business and the challenges she faced. How did you come up with the idea and what
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