In his recent article and in-depth analysis published on Direct Selling News (10/28/2025), Stuart Johnson shares his personal perspectives on service-based companies within the direct selling channel, and why he feels it’s “one sector that has quietly—and steadily—surged ahead.” [article reprinted with permission]
POWERING THE CHANNEL’S SUCCESS
Stuart Johnson, Founder & CEO of Direct Selling News, has served the direct selling industry for nearly 40 years. His passion for the channel encompasses a broader commitment to build and connect the direct selling community through exclusive industry events such as Direct Selling University and the DSN Global Celebration. Stuart is arguably the most connected person in direct selling, building and growing a network of executives, thought leaders, strategists and innovators. His advice and counsel are sought after by leaders throughout the channel.
Services are surging—and redefining how direct selling’s next great chapter will be written.
Over the past decade, direct selling has weathered extraordinary change. Consumers now live in a digital-first world where convenience, comparison and immediacy define purchasing decisions. Party plans, home demonstrations and in-person events—once the heart of the channel—have given way to virtual sales, social commerce and subscription models that operate around the clock.
Yet even as product-based companies have fought to adapt,
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Direct Selling News Founder Stuart Johnson Shares: Powering the Channel’s Success
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In his recent article and in-depth analysis published on Direct Selling News (10/28/2025), Stuart Johnson shares his personal perspectives on service-based companies within the direct selling channel, and why he feels it’s “one sector that has quietly—and steadily—surged ahead.” [article reprinted with permission]
POWERING THE CHANNEL’S SUCCESS
Stuart Johnson, Founder & CEO of Direct Selling News, has served the direct selling industry for nearly 40 years. His passion for the channel encompasses a broader commitment to build and connect the direct selling community through exclusive industry events such as Direct Selling University and the DSN Global Celebration. Stuart is arguably the most connected person in direct selling, building and growing a network of executives, thought leaders, strategists and innovators. His advice and counsel are sought after by leaders throughout the channel.
Services are surging—and redefining how direct selling’s next great chapter will be written.
Over the past decade, direct selling has weathered extraordinary change. Consumers now live in a digital-first world where convenience, comparison and immediacy define purchasing decisions. Party plans, home demonstrations and in-person events—once the heart of the channel—have given way to virtual sales, social commerce and subscription models that operate around the clock.
Yet even as product-based companies have fought to adapt,