India’s pioneer direct sales company Eureka Forbes aims to double its group revenue by 2019 from the current Rs 3,200 crore (approx $487 million) with a major shift in strategy from a purely direct sales company to an omni-channel business.
“By 2019, we are looking at doubling our group revenues with a shift in strategy to focus on omni-channel,” Senior General Manager (Marketing) Eureka Forbes Shashank Sinha told PTI. “In the last fiscal, our market share was 58 per cent and we aim to increase this to 67 per cent by the end of this fiscal buoyed by retail store sales”, he said.
He pointed out that sales of their water purifier Aquaguard had “quadrupled” since March with its introduction in retail outlets. Besides direct sales, the company is also using e-commerce, tele-booking