Long-time partner invests in shared vision for personalized health and wellness: Cristiano Ronaldo invests $7.5 million in Pro2col™ Technology, acquires 10% equity stake.
Los Angeles, CA – Herbalife Ltd. (NYSE: HLF), a premier health and wellness company, community and platform, today announced global sports icon Cristiano Ronaldo acquired a 10% equity interest in HBL Pro2col™ Software, LLC, an indirect wholly-owned subsidiary of Herbalife that holds the Pro2col™ technology.
Pro2col is Herbalife’s next-generation, digital, personalized health and wellness operating system, designed to drive daily engagement, sustainable behavior change, and measurable outcomes through a structured, data-driven approach to wellness.
Ronaldo invested $7.5 million, along with a commitment to provide services and sponsorship rights to Pro2col Software. The investment underscores Ronaldo’s deep personal commitment to health and nutrition. It also reflects his confidence in the future of personalized nutrition and Herbalife’s ambition to make data-driven, personalized wellness accessible to communities globally — combining innovative technology with the power of personal support through its distributor community.
Herbalife Announces Cristiano Ronaldo Invests $7.5 Million in Pro2col™ Technology, Acquires 10% Equity Stake
Herbalife has been Ronaldo’s global nutrition partner since 2013, inspiring better nutrition and performance globally. Herbalife and Ronaldo collaborated on the launch of Herbalife24® CR7 Drive, a sports drink formulated to
Tag Archive for Herbalife24
Hot Business News Today
Herbalife Launches New Herbalife24
by Tina Williams • • 0 Comments
Herbalife (NYSE: HLF), a leading global nutrition company, announced today the launch of its new Herbalife24 website, Herbalife24.com, and a digital media campaign focused on the important role nutrition plays in an athlete’s performance while training and competing.
Herbalife24 fuels athletes 24-hours a day by providing them with the nutritional support to train, recover and perform. The seven-product line is customizable, allowing athletes to determine their day-to-day needs based on activity levels and training demands.
On Herbalife24.com, Herbalife-sponsored athletes are featured as they explain the vital role Herbalife24 products play in their athletic routines. This includes professionals such as surferGabriel Villaran and triathlete Heather Jackson, both of whom use Herbalife24 to nourish their bodies and stay at peak performance levels.
At Herbalife24.com, users and fans can engage with a host of exclusive video content, learn more about the products through interactive tools and gain insights into how to improve their own performance through videos, photos and articles.
“We are proud to introduce this new and expanded Herbalife24 campaign, which will allow us to provide even more support and resources to the thousands of athletes that choose our products and make it part of their training regimen,” said Brian McKinley, vice president of sports marketing, Herbalife. “Maintaining a healthy and balanced lifestyle
Hot Business News Today
Herbalife’s Expansion Into Canada
by Tina Williams • • 0 Comments
Herbalife Ltd. (HLF) announced yesterday that it will launch its performance nutrition line, Herbalife24™, in Canada. The comprehensive nutrition package is designed to cater to the daily nutrition needs of athletes. The company has also partnered with the non-profit organization, Common Threads, to target younger age groups in the US as well.
The company’s increased focus on product innovation and relationship building efforts with its target market shows it will continue to expand its operations in the future, disregarding any accusations of it being a pyramid scheme. Products targeted at athletes might turn out to be a significant growth driver for Herbalife in the future.
Herbalife24 is a comprehensive performance-nutrition package, which consists of five products that let consumers modify their nutrition plan to meet their training demands and their daily nutrition needs according to the sport they play. All products in the package have been certified by the Public Health and Safety Organization, NSF International Inc.
Each product was tested to make sure that it contains no banned substances. This certification adds credibility to the products, as athletes need to be assured that the ingredients used are legal and safe. These products do not contain any sweeteners or artificial flavors.
Herbalife realized