Recently, Kevin Thompson, THe MLM Attorney, covered in an article that Avon withdrew from the DSA because they’re dissatisfied with the direction the organization is heading.
Now, Kevin Thompson responds to the withdrawal and what it could mean.
Letter from Avon:
To our U.S. direct selling colleagues,
At Avon, we strongly believe in the power of direct selling to enhance people’s lives. Our entire business model is based on our commitment to helping women build better lives for themselves and their families. And we know that multi-level marketing, in some markets and with the appropriate guardrails, is a robust and effective channel for distributing products to consumers.
As you may be aware, this week Avon made the decision to exit the U.S. DSA. This decision came after careful consideration and more than a year of thoughtful discussion. This decision was driven by two key issues:
• We believe the association’s agenda in the U.S. is overly focused on the issues of a few specific brands rather than industry-wide challenges.
• We believe that the U.S. DSA Code of Ethics requires updating to better reflect the current state of the industry in the U.S.
As the U.S. DSA is currently operating, we do not believe that either of these issues will be addressed.
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