LA Times reports: Amid relentless attacks on its business model, Los Angeles nutritional products company Herbalife Ltd. is firing back at its critics with its first Southern California television advertisements in more than a decade.
With a big rally in downtown Los Angeles, the company kicked off a massive public relations campaign that portrays its products as effective in helping users lose weight and stay fit.
Herbalife has traditionally shied away from expensive television advertising, instead relying on its independent salespeople to spread the word about its weight-loss and nutrition products through personal contacts. It also promotes the company through a variety of sponsorships, including the Los Angeles Galaxy soccer team.
But the company decided to change its strategy as activist investor Bill Ackman continued his two-year, high-profile attack on the company’s business practices.
Ackman has
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4Life Ecuador Opens New Office In Quito
by Nicole Dunkley • • 0 Comments
4Life distributors and executives gathered in Quito, Ecuador recently for a new office inauguration and ribbon cutting ceremony.
The event included a dedication speech by Gold International Diamonds Esthela Carpio Rodas and Galo Celi. 4Life’s sixteenth international market also has an office in Guayaquil to support distributor efforts in the field.
4Life global representatives at the event included Vice President, International Rich Decker and 4Life Ecuador General Manager Jorge Chacón.
Rich Decker: “This newer office in Quito gives distributors the best 4Life has to offer. All of the areas from the store to the warehouse to the training areas have a new image and increased space.
Distributors will find this location much easier to access and, as a result, will be able to use the new office to further achieve their business goals.
Office Location:
Av. 6
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Primerica To Host 3,000 Reps At Upcoming Leadership Event
by Nicole Dunkley • • 0 Comments
Primerica, Inc. (NYSE:PRI), a leading distributor of financial products to middle income households in North America, recently announced that 3,000 representatives are expected to attend Primerica’s 15th Annual African American Leadership Council (AALC) meeting at the Orlando Word Center Marriott in Orlando, Florida, on March 27-29, 2015.
The focus of the three-day event is the African American market, and the conference includes a variety of workshops on leadership, product training, and an assortment of financial and marketing topics designed to help Primerica representatives better serve the African American families in their communities.
“From its simple beginnings in January 2000, the AALC has grown into a significant force within Primerica. Our mission remains the same today as then: Empower African Americans in Primerica with leadership and resources to establish a legacy of financial independence through
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ForeverGreen Expands Presence In Brazilian Market
by Nicole Dunkley • • 0 Comments
ForeverGreen Worldwide Corporation, a leading direct marketing company and provider of health-centered products, announced it is acquiring strategic resources and relationships.
By creating these new connections, ForeverGreen can now utilize existing infrastructure and registrations for expanding its business throughout this market.
According to Direct Selling News, Brazil has broken into the top five direct selling markets in the world and is now a $14 billion a year industry. Brazil accounts for 8% of the global market, and its largest categories of product sales include personal care products, followed by food products.
“We are excited to bring this new opportunity to those building ForeverGreen businesses in Brazil. As one of the leading countries in our industry, Brazil will be an important springboard towards reaching the visibility and long term goals of our company.”
“Each step we
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Talk Fusion Video Email Encourages Global Business Success
by Nicole Dunkley • • 0 Comments
With themes available across 22 languages, Talk Fusion’s flagship Video Email product has become an invaluable resource for international businesses. Statistics reveal an incredible 96% better clickthrough chance for video emails, and savvy companies and organizations across the world have been using CONNECT Video Email to capitalize on that advantage.
The benefit has been felt across industries; in fact, other direct selling companies also use Video Email to produce stand-out marketing to their customers and prospects.
Ease-of-use and the extreme customization and branding options of Video Email make it ideal for direct selling companies. They can upload their own logos and choose their corporate color schemes to produce distinct and eye-catching branded video email. The simple creation process makes professional caliber video email messaging available to everyone from corporate marketing to dedicated associates.
The
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CVSL Funds And Closes Acquisition Of Kleeneze
by Tina Williams • • 0 Comments
CVSL Inc. [NYSE MKT: CVSL] announced today that it has successfully funded and closed its previously-announced acquisition of Kleeneze, one of the UK’s longest-operating, largest and best-known direct-to-consumer businesses. With the addition of Kleeneze, CVSL’s business portfolio expands to nine companies.
The most recently reported revenue of Kleeneze and CVSL combines for over $180 million.
“We are pleased that this latest addition to the CVSL federation of direct-to-consumer companies is now complete,” said John Rochon Jr., CVSL’s vice chairman and chief financial officer. “We have said that our 2015 priority is to continue making acquisitions. This represents another step forward in our buildup strategy.”
CVSL has purchased 100% of the shares of Kleeneze from Findel PLC for a total consideration of $5.1 million. The consideration included $3 million of senior debt provided by HSBC Bank PLC. The remainder was funded by
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Nu Skin Receives Approval For Additional City In China
by Nicole Dunkley • • 0 Comments
Nu Skin Enterprises, Inc. (NYSE:NUS) recently announced it has received approval from China’sMinistry of Commerce for the company to commence direct selling activities in Shaoxing City in Zhejiang Province.
Nu Skin is now licensed in 30 cities in 19 provinces and municipalities. The licensing process included a review of the company’s operations.
According to the Shaoxing City government, the city’s population was more than 6 million in 2013.
“We believe the government’s approval of our application is a reflection of our ongoing commitment to work cooperatively with China to ensure healthy, long-term growth of our business,” said Truman Hunt, president and chief executive officer. “We believe in the potential of China’s large and growing market and look forward to expanding our footprint in the country.”
About Nu Skin Enterprises, Inc.
Nu Skin Enterprises, Inc. demonstrates
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Plexus Worldwide Breaks Ground On National HQ
by Nicole Dunkley • • 0 Comments
Plexus Worldwide, a leading direct-marketing weight-loss and health-supplement seller that was recently named #8 on the 2014 Inc. 5000 list of fastest growing companies, announced it will break ground on a 70KSF national headquarters office building at the MainSpring Capital project at Pima Center, which is in Arizona, USA.
The company recently moved its warehouse operations to space it recently leased and occupied within an existing MainSpring Capital project at Pima Center which is adjacent to the new site.
At completion, Plexus Worldwide will have just more than 100,000 SF between the adjacent facilities. Currently Plexus has several facilities located in and around the Scottsdale Airpark, all of which it has outgrown due its astronomical growth from less than $1 Million in annual revenue four years ago to more than $300 Million in
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4Life Recaps Tenth Anniversary In Almaty, Kazakhstan
by Nicole Dunkley • • 0 Comments
4Life celebrated a tenth anniversary in Almaty, Kazakhstan. The event, which attracted top-ranking leaders from Eurasia and Eastern Europe, was staged at Hotel Kazakhstan in downtown Almaty.
Prior to the main event, local distributors spent a day in service at the Almaty Refuge for Women & Children. The Refuge, located in an old Soviet-era bread factory, provides life-critical shelter and opportunity to as many as twenty abused women and thirty children. Executive Director Tamara Rishe was among the Refuge’s first graduating class back in 1999. Today, she provides the care she once received.
Event attendees enjoyed leadership training from international business builders, company updates, performance recognition, and insight about what distributors traveling to Salt Lake City, Utah in April can expect at Convention 2015: Bring Dreams Home.
In addition, Team 4Life launched its first-ever tennis
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Industry Leader Paulo Figueiredo Joins Preiscoin
by Tina Williams • • 0 Comments
Preiscoin doesn’t stop and it seems their leaders don’t even sleep at night. The company welcomes Paulo Figueiredo as a great addition to it’s highly experienced leadership.
The company has been quickly opening new markets and attracting top professionals to join forces with.
Paulo Figueiredo, born in Angola, moved to South Africa at an early age and then later to Europe. With a love for aviation he joined the Air Force and became an Air Traffic Controller. His experience and will to seek and expand his knowledge in aviation helped him go international, where he gained sufficient world wide experience with a focus on business.
Besides various international projects in aviation he has always dedicated a great part of his time to the MLM industry where he has built organizations with various companies such Herbalife, Quorum, uVme and others. With the technical