In a recent interview in Haute Living, CEO Kay Zanotti disclosed an annual revenue of close to $600 million. Recently Arbonne International was acquired by Groupe Rocher.
In 2010, you turned around the fortune of Arbonne International. What was your strategy?
“While we were preparing to go through the financial restructuring, I had the challenging task of building trust with our Arbonne independent sales force, who were acutely aware of the need for the bankruptcy.
We were able to get through the bankruptcy in 37 days, which helped build their belief back, as well as that of our 800 plus employees.
We then set about building our five-year strategy, which gave us the glide path to our sustainable business growth, which is now approximately a nearly $600 million-dollar business in seven countries.
Today, Arbonne has a sales force that is almost 100 percent female and management that is half female. How much time did it take you to build such a team and what does it mean for the business?
“Our sales force is primarily female, and we welcome the increasing number of men who are joining based on our more holistic wellness positioning. For both women and men, the Arbonne community represents freedom from the 8