Tag Archive for Gordon Hester

Florida Direct Sellers & Consumers Coalition Welcomes Aspen and Brent Emry to Board of Directors

Sarasota, Florida – The Florida Direct Sellers & Consumers Coalition (FLDSCC) has announced the appointment of Aspen Emry and Brent Emry, co-founders of Florida-based Bravenly Global, to its Board of Directors.
The appointments follow the Coalition’s formal launch at the Florida State Capitol last week, where industry leaders, policymakers, and advocates convened to establish a coordinated framework focused on education, consumer protection, and legislative engagement for Florida’s direct selling community.
Aspen and Brent Emry are the founders of one of the emerging rapidly growing direct-selling companies in the United States. Their company, Bravenly Global, doubled in size last year, growing from approximately $50 million to over $100 million in 2025 annual revenue.
Based in Tampa, Florida, the Emrys bring more than two decades of experience across direct selling, executive leadership, and strategic growth. Their combined expertise represents a perfect balance of visionary culture-building, field development and operational excellence.
Their participation reflects the Coalition’s intent to include active company founders who bring firsthand experience navigating both field-level realities and executive-level responsibilities.

“As founders, Brent and I have seen the impact of direct selling when it’s built the right way.
“We’ve proudly supported the Florida Coalition since the beginning and are honored to now serve on the

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Florida Direct Sellers & Consumers Coalition (FLDSCC) Launches at Florida Capitol: A New Model for Advocacy

The Florida Direct Sellers & Consumers Coalition (FLDSCC) officially launched last week with a two-day kickoff event at the Florida Capitol in Tallahassee, bringing together Florida lawmakers, industry leaders, company partners, and advocacy organizations for a coordinated effort focused on protecting consumers and preserving opportunity within the direct selling channel.
Founded and led by Gordon Hester and Rep. Ryan Chamberlin (R) FL, the Coalition was formed to create a proactive, educational bridge between policymakers and the direct selling profession — one rooted in transparency, ethical standards, and an accurate understanding of how modern direct selling operates.
Direct Engagement With State Executive and Legislative Leaders
Throughout the event, Coalition leadership and participating members held in-depth discussions with Florida’s executive branch and legislative leaders, emphasizing fair regulation, consumer protection, and policies that preserve entrepreneurial opportunity without undermining legitimate business models.


Click to Watch Video (1 minute)
Legislators and VIPs in attendance included:

James Uthmeier, Florida Attorney General
Jay Collins, Florida Lieutenant Governor
Blaise Ingoglia, Florida Chief Financial Officer
Sam Garrison, Speaker of the House Designate (2026–2028)
Mike Redondo, Speaker of the House Designate (2030–2032)
Rep. Fiona McFarland, Chair, Information Technology and Budget & Policy Subcommittee (Sarasota)
Rep. Danny Alvarez, Chair, Criminal Justice Subcommittee (Hillsborough)
Rep. Will Robinson, Chair, State Affairs Committee (Manatee)
Rep. Traci Koster, Chair, Civil

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Gordon Hester Joins PM-International As GM Sales USA & Canada

PM-International AG has strengthened its leadership team with the appointment of Gordon Hester as the new General Manager Sales for USA and Canada.
With a business degree in Accounting and certificates in Compliance and Asset as well as Wealth Management, Hester brings more than 30 years of experience across multiple industries in analysis, strategic development and sales on both the operational and field side to PM-International.
In his previous employments, Hester was building the third largest global distributorship in the history of the direct selling industry.
An industry leader and author, he actively shaped the future of the industry and coached distributors and trained entrepreneurs on a global level and throughout various roles with the Direct Selling Association (DSA) and Direct Selling Education Foundation (DSEF).
As GM at PM-International, Hester will lead the sales strategy of the developer and distributor of premium products for health, fitness and beauty in the American and Canadian market.
In addition, he will support and be a contact person for the company’s customers and partners in North America. He will report directly to CEO and Founder Rolf Sorg.
Gordon Hester comments:
“In my 30+ years in direct selling, I have never seen a company like PM-International with 29 straight years of growth

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