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Google launches Local Service Ads to aid SMEs and professionals

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Originally written by Anna Jordan on Small Business
Google has introduced Local Service Ads to boost the visibility of independent professionals online.
The Local Service Ads helps people to discover and contact local and trustworthy professionals who are backed by the Google Guarantee badge. This means that potential customers can see the professional’s licence information and reviews from previous customers – from there, they can compare and contact the professionals.
The best thing for small businesses is that they don’t even need a website to use these ads and will only pay if they’re contacted by a customer, though there’s no charge from people clicking the ad. According to 2019 YouGov research, around a third of small businesses in six European countries surveyed don’t have a website.
>See also: How to get your small business online within an hour
Searches containing ‘available near me’ have doubled around the world. In the first half of 2020, searches for local services including maintenance and home improvements, increased by over 25 per cent in a year across a range of European countries.
Businesses can also use Google’s Shopping tab
It’s now free for retailers to list their products on the Shopping tab. Available globally in mid-October, search results on the

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Hot Business News Today

Google gives £25m worth of free ad spend to British small businesses

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Originally written by Timothy Adler on Small Business
Google has announced it is giving £25m worth of free ad spend to British small businesses as part of a wider SME help package.
Qualifying UK small businesses will be awarded up to £800 ($1,000) in ad spend grants, applied to their existing Google advertising accounts.
The gift is part of a wider package of help for British small businesses including help for getting businesses noticed in internet searches and 10,000 hours of free business mentoring for UK SMEs and charities.
>See also: Should I reduce my marketing budget due to coronavirus?
The £800 ad credit can be used for future Google ad spend, including search, display and YouTube advertising.
To qualify, small businesses must have spent through a Google Ads account in 10 out of 12 months in 2019, or in January and/or February of this year.
The ad credit must be used by December 31, 2020.
However, the headline £25m figure is being shared with Government agencies and NGOs. Google was unable to say how much has been specifically ringfenced for British small businesses.
Google itself will ascertain which customers are eligible for the free ad credit, so there is no need for you to do anything. The credit

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