Originally written by Partner Content on Small Business
How can I drive traffic to my website?
Where to start? First, you need to ensure that your small business website is regularly updated with fresh content, as this keeps Google interested. Remember, your website is a digital mouth to feed.
And what Google especially likes are hyperlinks within content: both to elsewhere within your own small business website and to other people’s websites, which helps you gain what’s called “page authority.”
Create useful content that answers a question – which is how we all use the internet.
Learn about search engine optimisation (SEO), which is how to angle content to generate the highest web traffic possible. Often, it’s just tweaks.
Create content that people in turn want to link to.
Structure your content with subheads, bullet points and tables — just like this article! (It helps Google’s algorithm find your website and promote it up the rankings.)
If you’re selling products, sell via bigger affiliate networks which get a percentage of each sale made.
Should I advertise on social media?
The answer is “of course” — with caveats. What people don’t like is being hit over the head with sales messages. Whether you post an ad for your site on Facebook