Tag Archive for Getting Online

Hot Business News Today

6 tips to help you maintain your online presence post-pandemic

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Originally written by Anna Jordan on Small Business
So many small businesses have moved online over the pandemic. Now that restrictions have eased, business owners may be wondering how they’re going to maintain the momentum they’ve built online during lockdown.
In the fourth and final GoDaddy virtual event, former track and field Olympian, Goldie Sayers, joined the team to discuss how having a strong online presence helps her run her property investment and executive coaching businesses.
Watch Back to Business Masterclass 4: Maintaining your online presence post pandemic below.

GoDaddy content manager, Frankie Palatt, also hosts a panel discussion with:

Lucy Stone, founder and director of Meditation Rocks
Sara West, creative director of Tall Tales Mysteries

Here are some of the tips that Stone, West and Sayers had to share.
Choose the right social platforms
Social media has been a business essential for communicating with customers during Covid-19. However, there is a temptation to maximise your reach by being on every platform. You’re better off choosing the platform where your audience – target or existing – is. The best way to find out is through market research and experimenting with how your content plays out on different platforms.
Stone says that she regularly reviews performance by looking at how many

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Hot Business News Today

6 tips to help you maintain your online presence post-pandemic

by  •  • 0 Comments

Originally written by Anna Jordan on Small Business
So many small businesses have moved online over the pandemic. Now that restrictions have eased, business owners may be wondering how they’re going to maintain the momentum they’ve built online during lockdown.
In the fourth and final GoDaddy virtual event, former track and field Olympian, Goldie Sayers, joined the team to discuss how having a strong online presence helps her run her property investment and executive coaching businesses.
Watch Back to Business Masterclass 4: Maintaining your online presence post pandemic below.

GoDaddy content manager, Frankie Palatt, also hosts a panel discussion with:

Lucy Stone, founder and director of Meditation Rocks
Sara West, creative director of Tall Tales Mysteries

Here are some of the tips that Stone, West and Sayers had to share.
Choose the right social platforms
Social media has been a business essential for communicating with customers during Covid-19. However, there is a temptation to maximise your reach by being on every platform. You’re better off choosing the platform where your audience – target or existing – is. The best way to find out is through market research and experimenting with how your content plays out on different platforms.
Stone says that she regularly reviews performance by looking at how many

Read more...

Hot Business News Today

3 things small businesses should know to successfully sell online

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Originally written by Anna Jordan on Small Business
Over the Covid-19 pandemic, we’ve seen a significant shift in businesses selling online to meet an increased demand from customers.
However, it takes more than just posting a few products in a small corner of the internet. To help small businesses attract visitors and turn them into customers, their latest webinar, Back to Business Masterclass 3: Selling Online, helped businesses learn how to target customers and close the deal.

Joining the GoDaddy team were Cheavon Clarke, entrepreneur and heavyweight Olympic boxing hopeful, along with Daniel Walton, founder and director of OLPRO.
We’re going to be looking at three tips to help you when selling online, as explained by GoDaddy’s customer care guide, Louis Brightman.
Understand your online customer
Part of understanding your customer is knowing where to find them. Certain demographics will be in different places online – for example, younger people are more likely to be on TikTok than they are on other social media platforms.
Then you need to start thinking about how you can help them. Brightman uses the example of Lovely Little Treats, a family pyjama company, offering discounts on Facebook in exchange for sharing a post.
What other value could you give? Brightman suggests a

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Hot Business News Today

How to create a great business website and ensure it’s found

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Originally written by Nick Ismail on Small Business
Creating a great business website that is easily found by potential customers can often be a daunting task. But, it is necessary, in order to build trust, engage customers, demonstrate your service or highlight your product, and sell your good.
Taking lessons from Louis Brightman’s GoDaddy website masterclass, Small Business outlines how to create a great business website and ensure that it’s found.
1. Choosing the right website for your business
There are many types of business; some will just require business cards and others will need a full e-commerce function.
But, regardless of what type of website you need, the same building blocks are needed to build a website:
1. The domain name — this is similar to the number of your house.
2. Hosting — a website is built with pictures and text, and the hosting is bricks and mortar and electricity of your house — it keeps the website live.
3. Content — what type of website does your business need and what type of content is housed on your website? Whether it’s a brochure type, hospitality sector, small scale e-c0mmerce or large scale e-commerce website, any can be hosted on GoDaddy.
Questions to ask yourself and considerations:
Are you

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Hot Business News Today

4 tips for promoting your business online when you’re on a budget

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Originally written by Anna Jordan on Small Business
Thousands of new businesses have launched over the course of the Covid-19 pandemic. Out of 1,000 micro businesses, one in five respondents have gone online for the first time, according to the latest research from GoDaddy. Among the most common issues for businesses is promoting themselves on a tight budget.
GoDaddy has partnered with Olympic gymnast turned entrepreneur, Beth Tweddle, along with Stuart Coupland, founder of Coupland Leather, for their second Back to Business Masterclass. The virtual masterclass, Promoting your business online for ‘next to nothing’, aims to help entrepreneurs to maximise the reach of their website and social media output.

Here are four tips to help you promote yourself online, as explained by Louis Brightman, customer care guide at GoDaddy.
Get your website fundamentals right
First of all, design a site that turns browsers into buyers. Go through the customer journey yourself to see if it makes sense.
According to Brightman, 95 per cent of people leave your website without buying or leaving their details – for most, it’s nearer to 99 per cent.
Is it clear that you’re better than the competition? Could you be putting more information on your blog or homepage? Do you have an

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Hot Business News Today

5 ways to make your website more friendly for older customers

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Originally written by Paul Gray on Small Business
The ongoing pandemic has changed many aspects of our lives but perhaps the most impacted has been how we as a nation shop. From our weekly groceries to smart home tech and even furniture, the changes in rules due to lockdowns has led to us having to rely more on online shopping as physical stores were forced to close.
And for some the changes will now be permanent, with well-known high street brands collapsing and being brought back as online only.
‘Many e-commerce sites are yet to consider older shoppers as a viable demographic’
While more and more older customers have embraced the internet and online shopping due to necessity, many brands and e-commerce sites are yet to consider older customers as a viable demographic.
But can brands really afford to ignore any potential shoppers right now? Especially a demographic that, pre-pandemic, was reported to account for £320bn of annual household spending and the over-50s hold over three-quarters of the nation’s financial wealth.
>See also: 7 ways to enhance your small business website in 2020
Over 65s are not just one group
The market for 65 plus is constantly changing, not only as older customers adopt technology more readily into

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Hot Business News Today

5 ways to make your website more friendly for older customers

by  •  • 0 Comments

Originally written by Paul Gray on Small Business
The ongoing pandemic has changed many aspects of our lives but perhaps the most impacted has been how we as a nation shop. From our weekly groceries to smart home tech and even furniture, the changes in rules due to lockdowns has led to us having to rely more on online shopping as physical stores were forced to close.
And for some the changes will now be permanent, with well-known high street brands collapsing and being brought back as online only.
‘Many e-commerce sites are yet to consider older shoppers as a viable demographic’
While more and more older customers have embraced the internet and online shopping due to necessity, many brands and e-commerce sites are yet to consider older customers as a viable demographic.
But can brands really afford to ignore any potential shoppers right now? Especially a demographic that, pre-pandemic, was reported to account for £320bn of annual household spending and the over-50s hold over three-quarters of the nation’s financial wealth.
>See also: 7 ways to enhance your small business website in 2020
Over 65s are not just one group
The market for 65 plus is constantly changing, not only as older customers adopt technology more readily into

Read more...

Hot Business News Today

Avoid stress and burnout with these six healthy habits: infographic

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Originally written by Partner Content on Small Business
From keeping on top of admin to generating sales, balancing the books and looking after staff, it can feel like there’s always something that needs doing when running your own business. This pressure makes all SME owners at risk of suffering from burnout and extreme stress.
In fact, our research at The UK Domain found that 71 per cent* of small business owners have experienced stress in the workplace in the past year, with 26 per cent* of respondents marking juggling business and personal commitments as a major cause of stress. Other factors of stress were time pressures (24 per cent), staying on top of business administration (21 per cent) and concerns over Brexit (8 per cent).
There are, however, some small and simple steps you can take as a small business owner to help you reduce stress, avoid burnout and operate at your peak performance. These steps can be categorised into six healthy habits and are the focus of our latest infographic, which you can view below. We’ve also shared some interesting statistics for each, from how exercise and sleep can stop us getting ill to the impact diet and alcohol can have on our mental

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Hot Business News Today

How to use Snapchat to sell your products to Gen Z

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Originally written by brianskewes on Small Business
Every few weeks, an article appears that claims Snapchat is dead. Generally, these articles use some recent piece of news – the fact that Snapchat just got blocked in Saudi Arabia, for instance, or a report that apps like LinkedIn and Snapchat will be short-lived – to claim that the Snapchat bubble is on the verge of bursting.
These conclusions are all wrong.
For many marketing professionals, especially those above the age of 30 or so, the world of Snapchat is a strange, bewildering place. If you don’t use the app regularly, how can you start to use it for advertising
Buckle in. We’ll show you how.
>See also: How to get 1,000 followers on your small business Instagram
Why Snapchat is great (for advertising)
First, the basics. The primary value of Snapchat can be summed up in one statistic: the app reaches 90 per cent of those between the ages of 13 and 24 in the United States. In addition, the platform is growing, adding 9m daily active users in the second quarter of 2020, and boosting quarterly revenue by 17 per cent. Today, over 238m people use Snapchat daily.
These numbers, on their own, are enough to recognise why

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Hot Business News Today

Reducing stress as a small business owner by tackling thought spirals – infographic

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Originally written by Partner Content on Small Business
Suffering from busyness and stress is something all small business owners have most likely experienced. With the festive period approaching and COVID-19 restrictions still in force, this time of year could be one of the most stressful for SME owners.
Our research* showed that 71 per cent of small business owners experienced stress in the workplace in the last 12 months with factors that caused their stress ranging from juggling business and personal commitments (26 per cent) to time pressures (24 per cent) and staying on top of business administration (21 per cent).
At the UK Domain, as part of a series of helpful content for SMEs we’ve been working with professional performance coach, Phillippa Hurrell, on a series of resources to help small business owners reduce stress, manage time and boost productivity.
Our latest feature is focused on how you, as a small business owner, can reduce stress. One of these approaches is the act of understanding and tackling thought spirals and is the focus of our latest infographic, which you can view below. The infographic explores what thought spirals are and shares four simple steps you can take to get out of one to

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