Tag Archive for fox-business/politics/china-tariffs

Business owner facing steep tariffs tests whether people will pay for 'Made in USA'

An entrepreneur facing skyrocketing costs due to tariffs conducted an experiment to see whether customers would voluntarily pay more for a product made in America.”The result was, unfortunately, disappointing,” Ramon van Meer told Fox News Digital. “We sold zero ‘Made in the USA’ shower heads.”Van Meer, a self-described “serial entrepreneur,” is the founder of Afina, which sells a shower head that filters chemicals and heavy metals out of tap water. The shower head, manufactured in China and Vietnam, currently sells for $129.But van Meer said as the cost of tariffs jumped to 170%, he wanted to test whether the company could successfully reshore manufacturing to the U.S.US ECONOMY SLOWS SHARPLY IN THE FIRST QUARTER AS TRUMP’S TARIFFS WEIGH HEAVILYHe found a U.S.-based company that could produce the shower heads — but at nearly triple the cost. To maintain Afina’s current profit margins, he listed the U.S. version side-by-side with the original with a brief explanation of the price difference, and gave customers the choice.”I wanted to really test what [customers will] do if it comes down to it. How would they vote with their wallets?” he said, adding that he anticipated customers would gravitate toward the cheaper option, but not

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