Walmart is showing increased support for American-made products through its “Grow With US” initiative, a new program aimed at providing U.S. small business owners with the training, mentorship and resources they need to succeed.”Walmart is making it easier for U.S.-based entrepreneurs to navigate the complexities of retail and bring their products to a national stage,” the world’s largest retailer said in an announcement.WALMART LEANING INTO TARIFF UNCERTAINTY: ‘POSITIONED TO PLAY OFFENSE’Grow With US consists of a four-step program that offers American small business owners access to financial assistance, e-learning modules with several different learning paths, opportunities to showcase their products and the ability to connect with an experienced mentor. The initiative is part of the company’s “expanding commitment to small business development,” according to the announcement.Grow With Us aligns with similar Walmart programs around the world, including Vriddhi in India and Crece con Walmart in Mexico.WALMART, TARGET CEOS DISCUSS ‘PATH FORWARD’ WITH TRUMP AS TARIFF CONCERNS WEIGH ON CONSUMERSIn fiscal year 2024, more than two-thirds of Walmart’s total product spend was on items grown, made or assembled in America. Small businesses, which account for more than 60% of Walmart’s U.S. suppliers, play a “powerful role in bringing unique products to
