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PM-International Celebrates Opening of New Office in Estonia

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PM-International celebrates opening of new office space in Estonia and offers sales partners further expansion potential. 
PM-International has opened its new offices in Estonia at an official ceremony. With this step, the company is formally entering the Estonian market and implementing another component of its global expansion strategy for 2026.
The new office space in the centre of Tallinn’s growing business district is intended to strengthen the local presence and increase proximity to the distribution network. The aim is to provide local sales partners with structured support, organizational connection and operational resources.

“With the opening of our office in Tallinn, we want to further strengthen PM-International’s presence in the Baltics and create a solid foundation for long-term growth,”

said Agne Estra, General Manager Sales of PM-International.
Through stronger local roots, cooperation with sales partners is to be intensified, new customer groups are to be opened up and the FitLine brand is to be expanded in the Estonian market.

The market entry in Estonia is part of PM-International’s ongoing expansion in Europe and beyond. In the Baltic States, the company has been active in Latvia for several years and is planning a further branch in Lithuania in the medium term. With the new location in Estonia, PM-International is expanding its European presence and

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PM-International Reports Sale of One Billion FitLine Products Worldwide

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Milestone reflects more than three decades of global product distribution and brand development. 
PM-International has announced a major company milestone, confirming that more than one billion FitLine products have been sold worldwide.
Over the past three decades, the FitLine brand has been used by more than 1,000 professional athletes and sports associations globally, including the ATP Tour, the German Ice Hockey Federation, Paris Basketball, and the Korean Wrestling Federation.
Within global direct selling and health and wellness, long-term product volume milestones are viewed as indicators of sustained consumer demand, continued growth, operational scale, and brand longevity across international markets.
The company described the milestone as a historic achievement that “reflects more than 30 years of scientific innovation, premium product quality and the trust and loyalty of millions of distributors and customers across the globe.”

“This number stands for one billion decisions to trust in FitLine, that make a difference for people every day – and 1 billion times the chance to improve life quality,”

said Rolf Sorg, CEO and Founder of PM-International.

“For this, we are incredibly thankful to our customers and partners.”

The post PM-International Reports Sale of One Billion FitLine Products Worldwide appeared first on Direct Selling Facts, Figures and News.

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PM-International Expands Child Sponsorships to 8,000 With €2.88 Million Donation

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SCHENGEN, Luxembourg – Global support for children in need is declining rapidly. According to World Vision, governments and institutions worldwide have cut funding for children’s aid by $16.3 billion, limiting access to food, healthcare and education for millions of vulnerable children.
At the same time, PM-International is expanding its commitment through its charity Foundation PM We Care.
In 2026, it will increase the commitment to the partnership with World Vision by supporting an additional 1,400 children, raising the total number of sponsored children to 8,000.
PM-International will also raise its annual donation to €2,880,000 to strengthen long-term development programmes in project regions.

Oliver Müller, World Vision Germany’s Manager for partnership with PM We Care said:

“It’s a challenging time for the humanitarian aid sector, there’s a 17% decline in donations. In the end, it’s not just numbers, it’s people! That’s why it is so important to build on such reliable partners like PM-International. With your outstanding commitment, we are continuing to give help and hope to thousands of people and we are incredibly thankful for the support.”

PM-International and its FitLine nutritional supplement and cosmetics brand worked with World Vision for more than 20 years, supporting eight community-based projects that improve access to education, healthcare, clean

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FitLine x Paris Basketball: Performance and Results at the Highest Level

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LUXEMBOURG and PARIS — FitLine is proud to announce a new partnership with Paris Basketball, the current French champion and one of Europe’s leading basketball clubs.
As the team competes at the highest level, including the prestigious EuroLeague, FitLine becomes Official Supporter, supporting the stars on and off the court.

“Paris Basketball stands for ambition, results and consistency on the highest level. These are also our values,”

explains Adrien Rincheval, Chief Sales Officer of PM-International, the developer of the FitLine products.

“Both brands share a clear focus: high standards, strong performance, and constant progress. This partnership brings together professional sport and premium nutrition with one goal: achieving the best results, every single day.”

Jérôme de Chaunac (left), Chief Business Officer of Paris Basketball, and Adrien Rincheval (right), Chief Sales Officer of PM-International, the developer of the FitLine products, are signing the contract for the new partnership between FitLine and Paris Basketball. [PM-International AG/News Aktuell via AP Images]Professional basketball is demanding. Long travel days and intense matches require careful preparation and smart recovery. FitLine supports the team with scientifically developed products, designed to fit into the daily routines of professional athletes and help them perform at their best.

“This partnership is ‘more than meets the eye’,

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PM-International Opens New Asia-Pacific HQ in Singapore

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On Monday 13 October 2025, PM-International, a direct selling company with its international headquarters in Schengen, Luxembourg, officially inaugurated its new Asia-Pacific (APAC) headquarters in Singapore with a ribbon-cutting ceremony.
Founded in Germany in 1993, PM-International started expanding into Asia-Pacific in 2012, with the opening of its very first subsidiary in Malaysia. Three years later, in 2015, the company established its first APAC headquarters in Singapore. By 2019, continued success and rapid business expansion required a move into larger facilities to accommodate the growth of team partners across the region, noted the company. Since then, PM-International’s expansion and revenues have “multiplied exponentially“, with a reported average sales growth of 50.6% each year between 2015 and 2024.
Now, PM-International has strengthened its regional presence with a €22 million investment to purchase its own office space for its new APAC headquarters. The space for the new headquarters covers a total of around 1,000 m2.
At the ribbon-cutting ceremony in Singapore (L-R): HRH Prince Hiroaki Fushimi (Japan), PM-International CEO and founder Rolf Sorg and his wife Vicki Sorg, Marcus Sandstrom and Isaac Tan (PM-International APAC); Photo Credit: PM-International
During the ribbon-cutting ceremony, CEO and founder Rolf Sorg underlined the importance of the APAC region and partners in

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PM-International Celebrates Scientific Excellence

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Prof. Dr. Julian Weghuber, Whose Research Led to the Development of PM International’s FitLine C-Balance, Receives CDG Award for Science and Innovation 2025
PM-International celebrates the remarkable achievement in scientific innovation of Prof. Dr. Julian Weghuber, who has been honored with the CDG Award for Science and Innovation 2025, one of Austria’s most respected recognitions for applied research excellence.
The award, presented in Vienna by Austria’s Minister of Economy, Wolfgang Hattmannsdorfer, and CDG President, Martin H. Gerzabek, recognizes Prof. Weghuber’s outstanding contributions to scientific advancement — including research, which among others, led to the development of PM-International’s FitLine C-Balance product.
According to a post shared on PM-International’s official LinkedIn:

“Congratulations to Prof. Dr. Weghuber Julian on receiving the prestigious CDG Award for Science and Innovation 2025! This honor recognizes his scientific contributions in recent years, which among others, led to the development of our FitLine C-Balance. The award was presented in Vienna by Austria’s Minister of Economy, Wolfgang Hattmannsdorfer, and CDG President, Martin H. Gerzabek. Our PM-International R&D team, led by Dr. Tobias Kühne, personally congratulated and thanked Prof. Weghuber for his dedication and work.”

Austria’s Minister of Economy and CDG’s President present the CDG Award for Science and Innovation 2025 to Prof. Dr. Julian

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PM-International’s Rolf Sorg on Cover of Forbes: “From Schengen to the World”

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PM-International and its founder Rolf Sorg have once again drawn global attention — this time from Forbes Magazine Luxembourg, which recently published a full-length cover feature: “From Schengen to the World: Rolf Sorg And The Rise of PM-International.”
The article chronicles how a bold vision born in the 1990s has become one of the most successful direct selling companies in the world — with $3.25 billion in revenue in 2024, over 30 years of consecutive growth, operations across 40 countries and 6 continents, and a clear path to $5 billion in sales by 2025.

“We’re not just building a business,”

Sorg says in the interview.

“We’re building a legacy that improves lives.”

Forbes unveils cover featuring Rolf Sorg (Photo ©Nader-Ghavami for Forbes Luxembourg)
View related article: Forbes Unveils Cover Featuring Rolf Sorg
A Legacy Built in Luxembourg
PM-International is headquartered in Schengen, Luxembourg, a strategic choice both logistically and symbolically. In the article, Sorg calls the move “strategic and emotional”, crediting the country’s central location, infrastructure, and political neutrality as key to the company’s global growth.
Forbes highlights how the company — now with hubs in Germany, the U.S., Singapore, and China — has scaled efficiently while remaining debt-free, privately held, and deeply family-led.
Rolf Sorg, Founder and CEO

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PM International – FitLine Becomes Official Partner Of The ATP Tour

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FitLine is proud to announce a new multi-year partnership with the world’s top-tier men’s tennis tour. The athletes will benefit from the FitLine products, with the brand being the new Official Sports Nutrition Partner and Official Energy Bar Partner of the ATP Tour.
The ATP Tour chose FitLine as its new Official Partner due to the shared commitment to supporting athletic performance and clean sport, both for professional and recreational athletes alike.

“We’re delighted to welcome Fitline to the ATP Tour’s partner roster. The synergies between our brands are evident, with both organisations dedicated to optimising athletic performance”,

said Massimo Calvelli, ATP CEO.
“This partnership reflects the ATP Tour’s appeal to global partners and our strength in engaging fans digitally.”
FitLine’s premium products are developed and distributed exclusively by PM-International. CEO, Rolf Sorg, added,

“Through our partnership with the ATP Tour, we are proud that our sports nutrition is now represented on one of the largest stages in global professional sports. We’re excited to connect with tennis fans worldwide and continue sharing our passion to support professional and amateur sports in the community”.

Established in top-class sport and doping-controlled.
All FitLine nutritional supplement products have been on the Cologne list® for almost 20 years. The Cologne List®

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