Customer service should be at the heart of every organisation. But clearly this is not the case for all businesses if the 2016 Aspect Consumer Experience Index is anything to go by. According to the survey, 58 per cent of people surveyed feel under-appreciated by the companies they do business with. For any business, the main
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Tag Archive for Finding and selling to customers
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Amazonian Fear? Don’t go at it alone!
by Owen Gough • • 0 Comments
With the recent announcement of Amazon.com purchasing Whole Foods there is much to read today. The potential, the impact, the reality and the fear from this is great. The quote from Christopher Mims in this weekend’s edition of the Wall Street Journal was sobering. ‘The impact of all this is clear: Existing businesses that can’t
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The time for customer-centric and responsible sales practices is now
by Owen Gough • • 0 Comments
As a results of news stories regarding Lloyds and Wells Fargo, the need for customer-centric and responsible sales practices have risen to top of mind. The rise of digital banking and increasingly stringent regulatory requirements has resulted in some retail banks considering sales driven growth as a framework for boosting their top lines, and some
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How a customer relations management system can help your business
by Owen Gough • • 0 Comments
Whilst the term customer relationship management may seem a little daunting it needn’t be because it is just a process that you can set up in your business. CRM is a combination of processes, people and technology that helps you to understand your customers, that brings a joined up approach to focusing on retaining and
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Five tools to boost your online sales
by Owen Gough • • 0 Comments
So you’re building a business. You’ve got a lot of the hard work out of the way – you’ve got a name, a catchy tagline and you’ve even put together a beautiful website. Better yet, you’ve got an audience ready to part with their hard-earned cash for your product, and all you need to do
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Five technologies is helping B2B sales teams in UK SMEs
by Owen Gough • • 0 Comments
In the world of B2B sales, often the challenges don’t change – but the tactics do. That’s because the biggest hurdles faced by salespeople are all products of human nature: either weak points in the sellers, or reluctance in prospective buyers. However, with new technologies developing all the time, salespeople and their employers find themselves
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Direct selling: what you need to know
by Owen Gough • • 0 Comments
Direct selling is a booming industry in the UK – every year, more and more people are starting their own direct selling business. There are over 400,000 direct sellers in the UK and as an industry, it generates £2 billion worth of sales annually. But what exactly is direct selling and what is involved –
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The power of scent: using smells to bring consumers in-store
by Owen Gough • • 0 Comments
Retail is in a state of flux. The rise in online shopping continues to disrupt more traditional bricks and mortar stores, with 51 per cent of retail purchases taking place online in the last year. This shift has forced a change in approach and proposition for a new generation of shoppers. Rather than simply being
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Car subscription service: How one man shook up a sector
by Ben Lobel • • 0 Comments
Toby Kernon is the founder and CEO of ‘car subscription’ service Wagonex. Here, he discusses shaking up an industry, meeting developers in coffee shops, and the importance of having goals. What was your background prior to starting your company? Prior to starting Wagonex, I worked in finance where I ran my own business for 12 years. After being
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Emojis and small businesses: Helpful hack or unnecessary evil?
by Ben Lobel • • 0 Comments
Wink face, smiley face, crying face. The dancer, the cyclist, and of course, the avocado. There are emojis for just about everything these days, but why? A huge 92 per cent of the online population use emojis, but do emojis and business belong together? When are emojis an asset to marketing efforts and when could they be putting
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