In the world of B2B sales, often the challenges don’t change – but the tactics do. That’s because the biggest hurdles faced by salespeople are all products of human nature: either weak points in the sellers, or reluctance in prospective buyers. However, with new technologies developing all the time, salespeople and their employers find themselves
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Tag Archive for Finding and selling to customers
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Direct selling: what you need to know
by Owen Gough • • 0 Comments
Direct selling is a booming industry in the UK – every year, more and more people are starting their own direct selling business. There are over 400,000 direct sellers in the UK and as an industry, it generates £2 billion worth of sales annually. But what exactly is direct selling and what is involved –
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The power of scent: using smells to bring consumers in-store
by Owen Gough • • 0 Comments
Retail is in a state of flux. The rise in online shopping continues to disrupt more traditional bricks and mortar stores, with 51 per cent of retail purchases taking place online in the last year. This shift has forced a change in approach and proposition for a new generation of shoppers. Rather than simply being
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Car subscription service: How one man shook up a sector
by Ben Lobel • • 0 Comments
Toby Kernon is the founder and CEO of ‘car subscription’ service Wagonex. Here, he discusses shaking up an industry, meeting developers in coffee shops, and the importance of having goals. What was your background prior to starting your company? Prior to starting Wagonex, I worked in finance where I ran my own business for 12 years. After being
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Emojis and small businesses: Helpful hack or unnecessary evil?
by Ben Lobel • • 0 Comments
Wink face, smiley face, crying face. The dancer, the cyclist, and of course, the avocado. There are emojis for just about everything these days, but why? A huge 92 per cent of the online population use emojis, but do emojis and business belong together? When are emojis an asset to marketing efforts and when could they be putting
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What your customers are thinking when they reach the checkout counter
by Ben Lobel • • 0 Comments
With the rise of e-commerce and new retail technologies, the retail experience and customer expectations seem to be changing on an almost daily basis. Today, customers demand more from retailers than ever before. They expect payments to be instantaneous, convenient and secure, and to engage with retailers as an individual, not purely as a transaction.
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What are the market conditions for small B&M retailers in 2017?
by Ben Lobel • • 0 Comments
Shopping habits in the UK are definitely changing, and this has profound implications for the high street and B&M retailers. How small businesses respond to shifting trends in retail will determine the evolution of the sector moving forward. According to the latest Shopping Index from Salesforce, today’s UK consumers are largely using their mobile devices
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Writing a compelling bid that buyers can’t resist
by Ben Lobel • • 0 Comments
Successfully writing bids is a highly valued skill that is useful for a wide range of occupations. Writing an effective bid means you must know your clients and be able to predict their wants and needs, and what will set you apart from your competition. If you want to get ahead of the game with
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GDPR: Is your small business ready for the ‘Right to be Forgotten’?
by Ben Lobel • • 0 Comments
It’s August 2018, three months since the General Data Protection Regulation (GDPR) came into force and your small-sized digital marketing agency has just received its first ‘right to be forgotten’ (RTBF) request. As a marketing agency, your business model revolves around customer data. At the same time, you outsource your payroll, human resource management and
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Luxury quality and accessible pricing: Mutually exclusive?
by Ben Lobel • • 0 Comments
Does a higher price equate to a better product? Split between the rock of pricing consumers out of their product, and the hard place of looking ‘cheap’, it’s a question any business leader or marketer has had to grapple with. The general consensus goes something like this: if a product or service is expensive, it is
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