Tag Archive for Finding and selling to customers

How traditional businesses make the step to online sales

Despite the economic turbulence of the early 2010s, the UK’s online economy has proven increasingly robust. For example, the number of eBay millionaires has risen by 50 per cent since 2013 – from 443 to 663. An eBay millionaire is defined as a business registered on eBay.co.uk with a turnover of £1 million or more.
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Why technology won’t stop disrupting commerce

Imagine walking down the high street of an average city in the UK today, compared to 25 years ago. What’s changed? Well – for starters, some of the most well-loved super brands like Woolworths, Blockbuster and Comet are no longer part of the inner city landscape. Instead we see trendy specialist retailers, coffee shops, artisan
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Ten ways to get better at networking

Preparing, being a good listener and staying up to date with key events are just some of the best ways to build professional relationships. That’s according to the team at LondonOffices.com, who have listed their top tips on how to build contacts through networking. They feel it’s important to understand that networking isn’t about getting
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Social shopping: Take your strategy from Debenhams

Nowadays everyone is familiar with, and well-versed in, online shopping. It seems like a vast amount of retailers both big and small now have online storefronts for their customers to make use of. So, what about the new concept of ‘social shopping’? This is something that retail giant Debenhams is undertaking and hoping to change
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Five reasons start-ups should plan a business launch event

Regardless of your industry, there’s no denying that exposure to your brand can help you reap huge rewards – which is why a business launch event can be invaluable. Whether you’re just starting out or you’re debuting a new product line, what better way to spread the word than by hosting an event and inviting
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The modern customer journey

Demanding, informed, yet seeking constant validation, today’s customer is complex – especially when it comes to discretionary purchases. Flitting between store and online, for these boomerang customers 60 per cent to 70 per cent of the decision making process will have occurred before any direct retailer interaction. And when product information, from reviews to social
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The modern customer journey

Demanding, informed, yet seeking constant validation, today’s customer is complex – especially when it comes to discretionary purchases. Flitting between store and online, for these boomerang customers 60 per cent to 70 per cent of the decision making process will have occurred before any direct retailer interaction. And when product information, from reviews to social
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How to start your e-commerce journey on the right foot

Most retail businesses recognise the importance of selling online. However, many risk missing opportunities to generate more sales by rushing into setting up their internet store without putting a proper strategy in place. Before making your digital debut, think carefully about key details to make your website work as hard as possible. These include identifying
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The value of a CRM system for small businesses

A term first coined in the 1990s, Customer Relationship Management (CRM) simply and unsurprisingly refers to the methods a company uses to manage its relationship with its customers. More commonly today, the term CRM generally applies to the IT systems used within businesses to keep track of customer information. The CRM system market is extensive,
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Customer complaints – how to manage your customers

Nobody likes to receive a customer complaint, but you should take them on the chin, regardless of how you feel about them, and deal with them…properly. Managing the customer You have to believe the old adage: ‘the customer is always right’, because in their eyes, regardless of what’s gone on behind the scenes, they are.
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