I believe that client retention is absolutely key to the success of your continued business growth and development. A client’s loyalty to you, your team and your brand over long periods of time showcases your businesses success like no other and becomes very attractive to new and potential clients. In the changing world that we
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Tag Archive for Finding and selling to customers
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Why are smaller businesses still struggling to win government contracts?
by Ben Lobel • • 0 Comments
The procurement process for smaller contracts currently being undertaken by the Crown Commercial Service (CCS) once again talks about engagement of SMEs but when you read into the detail the guidelines, terms and commercial framework seem to favour larger companies. In particular, the risk associated with blind bidding for work can be very dangerous for
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How to turn your customers into a community
by Ben Lobel • • 0 Comments
Consumers in 2018 are decidedly fickle, with only 13 per cent remaining loyal to particular brands, according to McKinsey. Attention spans are shrinking amid a barrage of marketing and advertising messages, while a constant stream of new products and services mean winning and retaining customers takes more effort and investment than ever. Here at The
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How small businesses can repopulate the high street
by Ben Lobel • • 0 Comments
Even a casual observer might conclude that all is not well on the UK’s high streets. It’s become hard to miss the frequent news headlines on the casual dining crunch and major retailers entering administration, such as Toys R Us and Maplin, or issuing profit warnings, including Mothercare and Debenhams. The less casual observer might
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Five tips on creating market awareness for your sales cycle
by Partner Content • • 0 Comments
When it comes to sales, you either meet your target by selling the product or you fail. There is no in-between in sales, even though the sales cycle in itself is comprised of many in-between stages. The entire process starts with finding prospects for leads to leads qualification followed by evaluation, closing and extending further
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Five ways to improve conversion rates in Magento
by Ben Lobel • • 0 Comments
Getting customers to make a purchase or ‘convert’ on your site is big business – it’s possible to hire companies that specialise entirely in conversion rate optimisation (CRO) in order to help businesses make more sales. But not all companies can afford to bring in professionals to work on their conversion rates, and it is
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Six tips to master e-commerce customer support
by Owen Gough • • 0 Comments
Retail growth is driven by e-commerce – it is expected that e-commerce will reach one-fifth of the UK retail sales in 2018. Online businesses are facing a highly competitive market. In order to stay ahead and make sure that a new customer becomes a returning customer, businesses need to focus their efforts on customer support.
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How to create a successful sales strategy (that will generate leads today)
by Owen Gough • • 0 Comments
A concrete sales strategy should be at the core of every business. If applied consistently, a thorough sales strategy should work in conjunction with your marketing efforts to engage with customers, both new and old and set you apart from your competitors. It sounds promising, but where do you start? Follow these six steps to
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Why focusing on your company’s average transaction value is key
by Ben Lobel • • 0 Comments
A lot of small business owners get frustrated with the lack of growth of their business. Many want to grow their sales and increase their profits. But most don’t always know where to begin. A starting point to increase your sales and profits is to step back and to review what factors make up your
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Don’t sell to imaginary people – the art of finding your customer
by Owen Gough • • 0 Comments
What do vinyl records, books and tabletop games all have in common? They’re all non-digital products whose sales have grown significantly in recent years, despite the seemingly endless march into a future dominated by tech. In 2017, the Independent reported the rise of ‘physical’ books and the fall of ebooks. The Guardian published an in-depth
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