Getting customers to make a purchase or ‘convert’ on your site is big business – it’s possible to hire companies that specialise entirely in conversion rate optimisation (CRO) in order to help businesses make more sales. But not all companies can afford to bring in professionals to work on their conversion rates, and it is
The post Five ways to improve conversion rates in Magento appeared first on Small Business.
Tag Archive for Finding and selling to customers
Hot Business News Today
Six tips to master e-commerce customer support
by Owen Gough • • 0 Comments
Retail growth is driven by e-commerce – it is expected that e-commerce will reach one-fifth of the UK retail sales in 2018. Online businesses are facing a highly competitive market. In order to stay ahead and make sure that a new customer becomes a returning customer, businesses need to focus their efforts on customer support.
The post Six tips to master e-commerce customer support appeared first on Small Business.
Hot Business News Today
How to create a successful sales strategy (that will generate leads today)
by Owen Gough • • 0 Comments
A concrete sales strategy should be at the core of every business. If applied consistently, a thorough sales strategy should work in conjunction with your marketing efforts to engage with customers, both new and old and set you apart from your competitors. It sounds promising, but where do you start? Follow these six steps to
The post How to create a successful sales strategy (that will generate leads today) appeared first on Small Business.
Hot Business News Today
Why focusing on your company’s average transaction value is key
by Ben Lobel • • 0 Comments
A lot of small business owners get frustrated with the lack of growth of their business. Many want to grow their sales and increase their profits. But most don’t always know where to begin. A starting point to increase your sales and profits is to step back and to review what factors make up your
The post Why focusing on your company’s average transaction value is key appeared first on Small Business.
Hot Business News Today
Don’t sell to imaginary people – the art of finding your customer
by Owen Gough • • 0 Comments
What do vinyl records, books and tabletop games all have in common? They’re all non-digital products whose sales have grown significantly in recent years, despite the seemingly endless march into a future dominated by tech. In 2017, the Independent reported the rise of ‘physical’ books and the fall of ebooks. The Guardian published an in-depth
The post Don’t sell to imaginary people – the art of finding your customer appeared first on Small Business.
Hot Business News Today
Examining the benefits of store cards and loyalty programmes
by Ben Lobel • • 0 Comments
Pretty much every major store has its own special card or reward programme these days, and it’s got to the point where some customers reject these offers on autopilot. Some businesses still see a lot of success with this tool though, and it seems like it’s mostly a matter of how it’s implemented and presented
The post Examining the benefits of store cards and loyalty programmes appeared first on Small Business.
Hot Business News Today
Millennials seek innovation when it comes to their shopping experience
by Owen Gough • • 0 Comments
Over the years, our lives have become consumed by technology – the average person checks their phone 85 times a day, whilst millennials check a staggering 150 times. We live in a world where ‘digital technology’ is evolving at such a rapid pace, thus OnBuy.com, the UK online marketplace, sought to find out how technology
The post Millennials seek innovation when it comes to their shopping experience appeared first on Small Business.
Hot Business News Today
Future proofing your business – it’s time to listen to your customer
by Owen Gough • • 0 Comments
You’ve heard it once, you’ve heard it a million times. The digital age has transformed the sales arena. And, as many are looking to technology and new sales approaches to adapt their business, a continued focus on quality customer service and added value is at risk of being overlooked. The digital age arrived in tandem
The post Future proofing your business – it’s time to listen to your customer appeared first on Small Business.
Hot Business News Today
How to enhance sales productivity in your organisation
by Ben Lobel • • 0 Comments
The last ten years have brought changes to the sales industry that would have been unimaginable to earlier generations. In many organisations, sales and marketing work closer than they ever have and the focus has shifted from obtaining new customers to nurturing the ones that already exist. Technology has played a huge role in the
The post How to enhance sales productivity in your organisation appeared first on Small Business.
Hot Business News Today
Ghosting: Lack of communication could lose your business customers
by Owen Gough • • 0 Comments
Narvar and YouGov have conducted a survey of nearly 3000 UK consumers to uncover their biggest bugbears when shopping online. Being “ghosted” – or when consumers feel abandoned by a retailer following a purchase – is one of the main reasons why consumers would switch retailers after buying from them. The study shows that retailers
The post Ghosting: Lack of communication could lose your business customers appeared first on Small Business.