Tag Archive for Finding and selling to customers

Ethical shopping and buying less: dealing with consumer spending changes

Consumers are planning to spend less in restaurants, takeaways and clothing retailers this year. The study from Paymentsense shows that 56 per cent of UK consumers are planning or considering cutting their spending over the coming year. These frugal-minded spenders expect to save an average of £131 a month or £1,572 over 2019. This will
The post Ethical shopping and buying less: dealing with consumer spending changes appeared first on Small Business.

Read more...

Are customer loyalty programs worth the big claims?

It has become almost an adage in the world of business that it is much cheaper to retain a loyal customer to secure a new one. This notion has lead to the creation of loyalty programs over the decades and online programs in recent times. Software programs have been developed with sophisticated features to keep
The post Are customer loyalty programs worth the big claims? appeared first on Small Business.

Read more...

Black Friday 2018: 12 e-commerce conversion tips to boost sales

Businesses big and small are preparing for Black Friday 2018, which falls on 23rd November. If you haven’t been swayed into doing your own sales yet, there are plenty of reasons to get involved. A hefty 92 per cent of people in the UK are familiar with Black Friday – that’s a good start. According to
The post Black Friday 2018: 12 e-commerce conversion tips to boost sales appeared first on Small Business.

Read more...

Solutions to e-commerce hurdles for service based businesses

Customers are used to shopping online. In fact, in the last 12 months 78% of adults in the UK bought goods or services in this way and have high expectations when it comes to convenience, choice and speed and won’t think twice about walking away if you can’t deliver it. While product providers have been
The post Solutions to e-commerce hurdles for service based businesses appeared first on Small Business.

Read more...

How to shape your customer experience vision

The service industry today has evolved from a traditional, tactical business function of installation, maintenance and repair into a strategic revenue generator. Provide personalised recommendations based on customer information or anticipate customer needs for an upgrade or routine maintenance. This gives your service team the opportunity to create additional value over the lifetime of a
The post How to shape your customer experience vision appeared first on Small Business.

Read more...

The essential guide to customer churn: what is it and how do I reduce it?

Customers stop buying from businesses for all manner of reasons – the rate that they leave is called customer churn. The worst-affected sectors are those where switching is more common and even encouraged, such as energy and insurance. Entrepreneurs know that it’s easier to keep customers than attract new ones, so it’s worth investing some
The post The essential guide to customer churn: what is it and how do I reduce it? appeared first on Small Business.

Read more...

How can small businesses truly reach Generation Z?

Just when businesses are beginning to get their heads around what is cool and necessary to reach a target audience, the goal posts move. Move aside Millennials, it’s Generation Z’s turn. Contrary to popular belief, Generation Z (numbers of which will reach 2.6 billion by 2020) aren’t kids. While the youngest of them are 14,
The post How can small businesses truly reach Generation Z? appeared first on Small Business.

Read more...

How to run a small shop successfully: Three shop owners give their thoughts

In today’s business landscape, running a brick and mortar shop is a serious challenge. Faced with competition from online, a lower footfall on the high street, and an uncertain economic and political climate, retailers have to be more innovative and focused if they want to run a shop successfully. But if you run a lean
The post How to run a small shop successfully: Three shop owners give their thoughts appeared first on Small Business.

Read more...