The world of B2C sales is rapidly changing. While the messages we use to sell to customers are constantly developing, the hard sell is still a popular way for businesses to get to where they want to be. While other aspects of B2C sales, such as the terminology used, the benefits offered and the marketing
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Tag Archive for Finding and selling to customers
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Establishing a customer-centric company ethos
by Ben Lobel • • 0 Comments
Every business, big or small, needs one thing to succeed: customers. The most imaginative marketing strategy, an innovative product or service and a forward-thinking company culture all do not matter if a company fails to attract customers. Essentially, the customers keep the office lights on, pay the employee’s salary and ensure your business is making
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How your small business can overcome sales objections
by Ben Lobel • • 0 Comments
It goes without saying that sales is one of the toughest jobs a person can take on. The office manager, support staff and many others in an organisation can get away for a while performing below par, but when members of the sales team aren’t performing it’s soon picked up. Sales is all about targets, how to
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Seven ways to keep customers happy and cash flow healthy
by Ben Lobel • • 0 Comments
Here, in association with Barclaycard, which has helped people buy and sell for over 50 years, we look at a number of key considerations to take into account when keeping customers content. Customer satisfaction is the lifeblood of a business. By keeping your consumers pleased, you can boost your chances of loyalty, repurchase intentions, and
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Managing your customer data effectively is important for small businesses
by Ben Lobel • • 0 Comments
In recent years the marketing landscape has experienced a significant shift towards digital marketing, including email communication and online advertising. This has to some extent levelled the playing field and smaller businesses are now able to compete on even terms with larger, more established businesses. But to do so effectively it is vital that they
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How one small business owner got a government contract
by Ben Lobel • • 0 Comments
The Cabinet Office and Government Digital Service has issued new guidelines to help level the playing field for companies wanting to secure a government contract, but it can still be a confusing and daunting process to do business with the government. Aingaran Pillai, CEO and founder of open source software consultancy Zaizi has had numerous contracts with both
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How to disrupt networking by going offline
by Ben Lobel • • 0 Comments
We’ve become so used to doing everything in the digital arena, face-to-face contact seems an intimidating prospect to many. When we’re career climbing or seeking our next big contract, is there a toll for living in a haze of online blinkers? As an advocate of technology-free social interactions, here’s how to regain the forgotten art
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How to get your retail business ready for Christmas
by Ben Lobel • • 0 Comments
September is upon us, the days are getting shorter and, before long, thoughts of Christmas will dominate for business owners and consumers alike. As the retail landscape gets more and more competitive, it is essential to make sure you get it right and plan your festive retail operation sooner rather than later, from stock management
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How one boutique hotel owner benefitted from customer reviews
by Ben Lobel • • 0 Comments
Allie Mae Taylor owns and runs The Everlook Guest House, a boutique B&B in a small rural town in mid-Wales and, over the last three years, has built the business up from a start-up into a multi-award winning proposition, including being a finalist at a major annual awards gala for the travel sector. Taylor puts
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Customer reviews: Who shares their business experiences?
by Ben Lobel • • 0 Comments
Movie lovers beat travel buffs and news junkies to the top spot as the most likely to air their opinions via customer reviews, according to research conducted by ratings and reviews platform, Feefo. The company analysed more than 446,000 reviews to identify certain trends about the people who are most likely to share their thoughts
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